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How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Paperback – 16 Feb 2016

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4.6 out of 5 stars 58 reviews from Amazon.com

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About the Author

Ray Edwards is a communications strategist and copywriter for some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.


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Amazon.com: 4.6 out of 5 stars 58 reviews
13 of 13 people found the following review helpful
5.0 out of 5 stars Must Have if You Write Emails 24 April 2016
By CEOvoss - Published on Amazon.com
Format: Kindle Edition Verified Purchase
OMG! The best book I have read on email copy writing. Got so many usable tips and new ideas for writing emails that will get a higher response rate. Plus, the tips for calls to action were priceless.
Thanks.
7 of 7 people found the following review helpful
5.0 out of 5 stars A consummate wordsmith makes the 3 Jun. 2016
By Dakini Whispers - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Ray has done it again. From a consummate wordsmith - he takes it apart and puts it together again making the mysterious obvious - the unknowable, known.
It IS salesy - but your forgive him because he is so passionate, sincere and likable. I'm sold!!
20 of 22 people found the following review helpful
5.0 out of 5 stars The truth about copywriting even Einstein didn't know 1 Mar. 2016
By R. Steven Kurti - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I am a physicist. That is about as far from writing marketing copy as it gets.

If you are an engineer, scientist, programmer, or other technical professional, get this book and forget what you think you know about copy and marketing to your customers. Technical types like us, need a bit more hand-holding when it comes to writing copy. I never could figure out why my customers didn't respond to our emails and flyers. Eventually in frustration, I reached out for some help.

If I can learn to write copy that sells, anyone can. Ray's approach is easy to understand, and he explains why it works. He also gives great templates for a quick start and quick wins. I recently started applying the principles in this book to our email marketing, and I have seen 2 or 3 times the response we used to get. I'm confident that with practice and a few more times through the book, I'll be even better.

If your copy is not currently getting customers to buy, read this book, apply the principles, and reap the rewards.

Like I said from the start, if the physicist can learn to write, so can you. Get the book and don't look back.
5 of 5 people found the following review helpful
5.0 out of 5 stars This book has literally changed my impact in the community ... 25 July 2016
By Catherine - Published on Amazon.com
Format: Paperback Verified Purchase
This book has literally changed my impact in the community that I serve! I had results within 24 hours of using the insights within the first 3 chapters.
32 of 33 people found the following review helpful
5.0 out of 5 stars 5 things I loved about this book 18 Mar. 2016
By Cody Libolt - Published on Amazon.com
Format: Paperback
5 things I loved about this book:

1) It helped me see the whole process clearly. It’s the step-by-step I need to create copy.

2) Once I have a sales page or a sales email created, I can go back and check if I actually followed the recipe. It’s a clear standard to give my work a grade and then fix it.

3) I just love the writing style of this book. Since it is a book on writing, you would expect the writing to be great—and it is. I found myself pausing to re-read just from the point of view of how well everything was stated. I need to write like that. So it helps to read this kind of writing and absorb it. It is punchy and super easy to follow.

4) The book has only the key concepts and the steps of application—no fluff. I took extensive notes, and I quickly realized I was taking something from every page.

5) I felt like the book was written right to me. I’ve already read a lot about digital marketing. This book assumed I was up to speed on the basics and showed me what I needed to know.
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