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The Worst Hotel in the World: The Hans Brinker Budget Hotel Amsterdam Amsterdam Hardcover – Illustrated, 1 Apr 2009
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About the Author
The Amsterdam communications agency KesselsKramer has been creating advertisements for the Hans Brinker Budget Hotel since proprietor Rob Penris first hired them in 1995. This book presents the best of the campaign, which has increased occupancy by 42 percent
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Most helpful customer reviews on Amazon.com
The book offers a complete view of the hotel within a hygienic distance. As the book says, "anybody can be bad at something, but it takes true effort to be the worst", it seems that the Hans Brinker hotel and the KesselsKramer agency have truly went the extra mile at making sure the abundance of dustballs and lack of amenities is world renown.
I ordered this together with Zag: The Number One Strategy of High-Performance Brands, and what a perfect pair it makes; the premise of Zag being "when everybody else zigs, zag", and KesselsKramer did just that; in a world of advertising where every hotel spends millions on making sure how comfy and luxurious they are, Brinker is the only one tooting their horn on being the absolute worst there is. And it works.
I would recommend this book for anybody, really. It works as a case study of a marketing strategy with an edge, a humorous insight of the worst hotel in the world for anyone interested, and as a horror story based on actual events, for sure.