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World's Business Cultures: And How to Unlock Them Paperback – 27 Sep 2007

2.8 out of 5 stars 15 customer reviews

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Product details

  • Paperback: 278 pages
  • Publisher: Thorogood; 1st Edition edition (27 Sept. 2007)
  • Language: English
  • ISBN-10: 1854183699
  • ISBN-13: 978-1854183699
  • Product Dimensions: 23.1 x 15.9 x 1.9 cm
  • Average Customer Review: 2.8 out of 5 stars 15 customer reviews
  • Amazon Bestsellers Rank: 2,503,681 in Books (See Top 100 in Books)
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Product description

Review

Spectacular merger collapses prove that a one-style-fits-all approach to business is not enough to succeed. Failure to understand cultural differences can prove costly. (Remember the break-up of Germany's Daimier and Chrysler of the US). Tomalin and Nicks show how understanding culture can improve performance. Sprinkled with colourful anecdotes, The World's Business Cultures offers sound advice on meetings and negotiations, as well as decision-making, gift-giving and writing e-mails. Although it has chapters on countries forecast to the world's leading economies in 2050, such as India, China and Brazil, the book also warns that we can get it wrong even when dealing with our neighbours. --Claire Barron - Financial Times<br /><br />This book is more than just helpful insights into different cultures. It is a systematic and practical book for business people and students everywhere. A must read for business people who want to successfully compete in world markets. --Business Executive Magazine<br /><br />"Nicks and Tomalin offer more than just helpful insights into different cultures. For this experienced traveller, WORLD BUSINESS CULTURES is also a guide to good behaviour based not on travellers tales but on principles which I can apply in many situations." Emeritus Professor Jack Lonergan President of the International Certificate Conference --Emeritus Professor Jack Lonergan, President of the International Certificate Conference

All MBA graduates will love this book it s a no-nonsense, systematic and practical book, written with such a pristine style of logic and rationality that it leaves you at times spell-bound. Peppered with many anecdotes and stories, it zeroes in brilliantly on the potential cultural mishaps that the somewhat parochial and ethnocentric reader could fall into. Or as the authors expressed clearly in the foreword, the book is for the harassed, overworked and nervous business person waiting in the airport lounge and doesn t know why something is not right with a client in a foreign country. So, while on the plane, the reader is able to unlock some of the mysteries of cross-cultural encounters that should provide solutions and more importantly, a sense of relief. Interculturalist Tomalin and journalist Nicks have done their homework thoroughly they have put together a compendium of cross cultural information that covers almost every point you need to know to succeed in today s fast moving world. Bottom line: the ideal gift for the business person on the run who wishes to remain on the run. --Patrick Schmidt: Dia Delta Intercultural Academy April 2010

"Nicks and Tomalin offer more than just helpful insights into different cultures. For this experienced traveller, WORLD BUSINESS CULTURES is also a guide to good behaviour based not on travellers tales but on principles which I can apply in many situations." Emeritus Professor Jack Lonergan President of the International Certificate Conference --Emeritus Professor Jack Lonergan, President of the International Certificate Conference

About the Author

Barry Tomalin is Director of Cultural Training at International House in London, one of the largest language and cultural training organisations in the world and Visiting Lecturer in Cross-cultural Communication at the University of Westminster. He is the author of many books on cultures and has trained students and business executives in 65 countries. Mike Nicks is an experienced journalist who has written widely on business and differing cultures.


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