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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories by [Scott, David Meerman]
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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories Kindle Edition

4.2 out of 5 stars 11 customer reviews

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Length: 210 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Review

"Scott s book offers a number of methods and approaches that various businesses can use to start an online wave of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today s marketing trends." Fuel Magazine

"Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a World Wide Rave . Miami Herald

"Wouldn′t you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business." Kansas City Star

From the Back Cover

WHAT IS IT? That thing that everyone is talking about?

YOU HAVEN′T HEARD? Didn′t you get the e–mail? IT′S EVERYWHERS!

BUZZ... HOT... COOL... all over the Web!

YOU′VE JUST ENCOUNTERED A WORLD WIDE RAVE. Congratulations.

Seemingly born overnight, a World Wide Rave happens when your product, your brand, or heck, even you become instantly known the world over.

MOST OF THE TIME THEY ARE ACCIDENTAL.

BUT WHAT IF YOU COULD CREATE ONE?

HOW VALUABLE WOULD THAT BE TO YOU? Priceless?

YOU CAN. The secret is here.

INSIDE.

By harnessing the power of social media and learning the secrets of why people share things on sites like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep for free! In World Wide Rave, Scott, author of the award–winning bestseller The New Rules of Marketing and PR, reveals the most exciting and powerful way to build your own giant audience.


Product details

  • Format: Kindle Edition
  • File Size: 911 KB
  • Print Length: 210 pages
  • Publisher: Wiley; 1 edition (26 Feb. 2009)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B001UUJ640
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.2 out of 5 stars 11 customer reviews
  • Amazon Bestsellers Rank: #15,870 Free in Kindle Store (See Top 100 Free in Kindle Store)
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Customer Reviews

4.2 out of 5 stars
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Top Customer Reviews

Format: Kindle Edition Verified Purchase
If you need PR for your businesses and are looking for up to date strategies which work, then you will find a ton of encouraging information in this book. There is a very comprehensive list of useful websites related to your business being found. The author has the knowledge which will ensure that your business is found. Definitely worth buying this book :)
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Format: Kindle Edition Verified Purchase
Even though I am myself thinking along the same lines, dropping the corporate approach to communication, I still found a lot of the information inspirational. As it is largely based upon cases, you will probably find that some of the cases are totally irrelevant for you, but in that case you can just skip them. The remaining ones give you plenty to think about.
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Format: Kindle Edition Verified Purchase
While the book contains many real life examples and some useful ideas, it is very hard to read, and it does feel like a waste of time reading it

For example, in the chapter "Create Triggers that encourage people to share", there is hardly anything that can be remotely called a trigger; the chapter instead discusses ways to get visibility and other stuff unrelated to triggers e.g. Thinking like a Venture Capitalist
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Format: Hardcover
David Meerman Scott's new book World Wide Rave builds on concepts in his highly original The New Rules of Marketing and PR The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directlyand creates a manifesto for massive success in marketing ideas/products/services over the Internet. Rich with anecdotes and stories from people who have created their own World Wide Rave, David inspires challenges and stimulates thinking which has profound impact for anyone selling or marketing anything.

An overnight success - 10 years in the making, David's ideas are rapidly changing the way people market products and create PR. He describes himself as a recovering marketing executive having led marketing efforts at Knight Ridder and News Edge in the old World of Marketing and PR.

Every day in the technology business I see old-World examples which David highlights - marketers wasting time, money and precious resources on doing things the old way. Buying PR services, counting print impressions, spamming people with direct mail and email campaigns; hiring telemarketers to generate leads because their me-too Websites don't have sufficient inbound lead flow to feed the sales force.
Typically these companies are product-centric; you'll see product features and benefits (another sure sign of old-World thinking) on their site and the good stuff, their interesting ideas are under lock-and-key...you have to give your contact details to get it - so they can SPAM you with email and hound you with Telemarketers.
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Format: Kindle Edition Verified Purchase
Wow! I had been trying to think of a compelling idea to generate lots of attention for me and my business, I have 3 e-books in the pip we line. Now I have been inspired to take real action to get them out there making noise and getting people talking about them! A great read, even if you are already social media savvy.
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Format: Hardcover Verified Purchase
David Meerman Scott gave me a killer strategy in the first few pages that I am already using with great results. The work is mind expanding, opportunity expanding and results expanding. Using the strategies found in these pages will grow your business. Ever wondered how social media such as Facebook, Twitter and LinkedIn work for business. This is it! Easy to read and easy to use. Don't tell too many people though, keep it to yourself.
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