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A World Gone Social: How Companies Must Adapt to Survive Hardcover – 16 Sep 2014

5.0 out of 5 stars 4 customer reviews

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Product details

  • Hardcover: 256 pages
  • Publisher: AMACOM (16 Sept. 2014)
  • Language: English
  • ISBN-10: 081443326X
  • ISBN-13: 978-0814433263
  • Product Dimensions: 2.5 x 16.5 x 24.1 cm
  • Average Customer Review: 5.0 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: 758,539 in Books (See Top 100 in Books)
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Product description

Review

"I recently read "A World Gone Social."..If there is anyone you should listen to when it comes to social media, it's Ted [Coine]." "--Leading with Trust"

..".highly recommend" A World Gone Social "by Ted Coine and Mark Babbitt! It is a must-have resource to help you #ExerciseLeadership!" "--Strengths Builders"

""[A World Gone Social]" goes beyond most of the advice you're reading now... to explain how all of them are changing the landscape of business." "--Accounting Today"

Insightly Best Small Business Books of 2014

"Illuminating and insightful, this book is essential reading for all levels of the corporate ladder." --Publishers Weekly



..".must read for every leader and manager wanting to move past the trend and into the truth about social media's purpose, influence, and outcomes." --Kate Nasser blog



"Babbitt and Coine have written a book you MUST read if you don't want to fall prey to Darwin's survival of the fittest." --Mills-Scofield.com



"This practical and engaging book is a must-read for all business owners and entrepreneurs....of interest to anyone who wants to know more about how social media is driving change..." -- Library Journal



"I recently read A World Gone Social...If there is anyone you should listen to when it comes to social media, it's Ted [Coine]." --Leading with Trust



"Authors Ted Coine and Mark Babbitt have presented a present-day survival guide for social media."--Staffing Success



"With unerring practicality, Coine and Babbitt show why social media is neither fad nor trend but part of a transformational era driven by 'engagement.'" --Foreword Reviews



"Coine and Babbitt offer an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion...With compelling stories and dozens of concrete examples." --Healthcare News



..".the book offers plenty of intelligent, practical and pragmatic advice on how to become part of the social media-enabled revolution...A must read..." --IT Organization Circa 2017



..".gives you the tools and information you need to survive --and thrive--in a business climate in which customers hold all the cards." --HVACR Business



"This book is a goldmine for organizations who want to become champions of the Social Age." --BizCatalyst360



..".highly recommend A World Gone Social by Ted Coine and Mark Babbitt! It is a must-have resource to help you #ExerciseLeadership!" --Strengths Builders



..".offers warnings and best practices for navigating this dangerous terrain, with fascinating examples of companies that get it right, and terrifying examples of those that get it wrong." --Accounting Today



..".provides the tools you need to build a socially enabled team [and] must read tips that can benefit HR professionals, recruiter, small business owners and others who interview." --ZipRecruiter.com



"Anyone who has ever had a business--or anyone who sells--can certainly learn a great deal from what Ted has to say." --PipelinerCRM



"Powerful message and when handled effectively can be a very strategic approach towards organizational success and increase profits." --PM World Journal



"[A World Gone Social] goes beyond most of the advice you're reading now... to explain how all of them are changing the landscape of business." --Accounting Today



..".must read for any social media professional. Written by Ted Coine and Mark Babbitt, two social media extraordinaire..." -- Dangerous Cupcakes



..".authors have deep roots in the social media community... [and] they are passionate about spreading the word." -- Anna Jedrziewski, Retailing Insight



Insightly Best Small Business Books of 2014



..".recommended to those readers who cannot go an hour without checking their Twitter feeds, reading their e-mail, or communicating with their families, and also to those who can." --Choice



-Illuminating and insightful, this book is essential reading for all levels of the corporate ladder.- --Publishers Weekly



-...must read for every leader and manager wanting to move past the trend and into the truth about social media's purpose, influence, and outcomes.- --Kate Nasser blog



-Babbitt and Coine have written a book you MUST read if you don't want to fall prey to Darwin's survival of the fittest.- --Mills-Scofield.com



-This practical and engaging book is a must-read for all business owners and entrepreneurs....of interest to anyone who wants to know more about how social media is driving change...- -- Library Journal



-I recently read A World Gone Social...If there is anyone you should listen to when it comes to social media, it's Ted [Coine].- --Leading with Trust



-Authors Ted Coine and Mark Babbitt have presented a present-day survival guide for social media.---Staffing Success



-With unerring practicality, Coine and Babbitt show why social media is neither fad nor trend but part of a transformational era driven by 'engagement.'- --Foreword Reviews



-Coine and Babbitt offer an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion...With compelling stories and dozens of concrete examples.- --Healthcare News



-...the book offers plenty of intelligent, practical and pragmatic advice on how to become part of the social media-enabled revolution...A must read...- --IT Organization Circa 2017



-...gives you the tools and information you need to survive --and thrive--in a business climate in which customers hold all the cards.- --HVACR Business



-This book is a goldmine for organizations who want to become champions of the Social Age.- --BizCatalyst360



-...highly recommend A World Gone Social by Ted Coine and Mark Babbitt! It is a must-have resource to help you #ExerciseLeadership!- --Strengths Builders



-...offers warnings and best practices for navigating this dangerous terrain, with fascinating examples of companies that get it right, and terrifying examples of those that get it wrong.- --Accounting Today



-...provides the tools you need to build a socially enabled team [and] must read tips that can benefit HR professionals, recruiter, small business owners and others who interview.- --ZipRecruiter.com



-Anyone who has ever had a business--or anyone who sells--can certainly learn a great deal from what Ted has to say.- --PipelinerCRM



-Powerful message and when handled effectively can be a very strategic approach towards organizational success and increase profits.- --PM World Journal



-[A World Gone Social] goes beyond most of the advice you're reading now... to explain how all of them are changing the landscape of business.- --Accounting Today



-...must read for any social media professional. Written by Ted Coine and Mark Babbitt, two social media extraordinaire...- -- Dangerous Cupcakes



-...authors have deep roots in the social media community... [and] they are passionate about spreading the word.- -- Anna Jedrziewski, Retailing Insight



-...recommended to those readers who cannot go an hour without checking their Twitter feeds, reading their e-mail, or communicating with their families, and also to those who can.- --Choice

From the Inside Flap

The business world has entered a new era--one in which social media has fundamentally changed the way companies innovate, market, scale, build teams, and serve customers. Welcome to the Social Age.

Your responsibility: While leaving Industrial Age "best practices" behind, you must guide your organization gracefully into this modern era. Your task will not be an easy one. Far too many companies are in denial or are doing social wrong; they wish to control messaging, broadcast rather than engage, and focus on short-term ROI rather than lasting impact. Will you be able to handle that kind of resistance? A World Gone Social explains how to understand and confidently work inside this new reality.

Offering a revealing look at the fundamental and powerful changes social collaboration has set in motion, the book lays out a new set of rules for today's socially dominated landscape in which:

- Customers now have the power--just watch what happens as more begin to realize it!

- Employees and job seekers have a collective--and socially amplified--voice.

- Engagement--with partners, employees, and customers--is a core requirement.

- Command-and-control leadership, once the industry standard, is now a liability.

- Nimble is a competitive advantage; few large corporations are capable of the agility required.

- Brand ambassadors are won--and retained--through relationship and community building.

- Ethics are now more apparent--hiding in mahogany boardrooms is not an option.

Featuring compelling stories and concrete examples of real-world companies--some that demonstrate social done right, others highlighting costly mistakes--this book provides thorough insight into helping your business navigate the monumental shift in how connected consumers now think, buy, work, and live.

You'll discover ways to hire and develop employees who understand the important role social plays in our new economy and enable a company culture focused on doing right by the communities you serve. You'll gain valuable insight into how to communicate effectively with stakeholders and influencers while proudly demonstrating your organization's character. And, when something does go wrong, you will learn how to calm the digital lynch mob by embracing accountability.

In today's ultraconnected society, businesses that fail to recognize the monumental impact social media has on their customers, employees, and collaborative partners are destined to fail. This practical, eye-opening book provides the guidance you need to avoid that fate, and to lead your organization confidently into the Social Age.

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TOP 1000 REVIEWERon 10 October 2014
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TOP 100 REVIEWERon 17 September 2014
Format: Hardcover
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on 17 November 2014
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on 1 September 2015
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.9 out of 5 stars 41 reviews
5 people found this helpful.
5.0 out of 5 starsWelcome to the Social Age
on 18 August 2014 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
3 people found this helpful.
5.0 out of 5 starsA Social Age future too big to ignore. A much-needed book for all!
on 22 August 2014 - Published on Amazon.com
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3 people found this helpful.
5.0 out of 5 starsThe Social Age is Upon Us: Adapt or Die.
on 2 September 2014 - Published on Amazon.com
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3 people found this helpful.
5.0 out of 5 starsFinally a Social Media Manual
on 9 November 2014 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
2 people found this helpful.
5.0 out of 5 starsCritical Read For Discussion in All Corporate Board Rooms!!! [And for anyone looking for a job!]
on 20 October 2014 - Published on Amazon.com
Format: Hardcover|Verified Purchase
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