Buy new:
£11.81£11.81
FREE Delivery
Dispatches from: Amazon US Sold by: Amazon US
Buy used £1.96
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer – no Kindle device required. Learn more
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
World Changers : 25 Entrepreneurs Who Changed Business as We Know It Hardcover – 19 Jan. 2012
| Amazon Price | New from | Used from |
|
Kindle Edition
"Please retry" | — | — |
- Kindle Edition
£4.49 Read with Our Free App - Hardcover
£11.816 Used from £1.96 5 New from £11.81
Purchase options and add-ons
- Print length278 pages
- LanguageEnglish
- PublisherPORTFOLIO
- Publication date19 Jan. 2012
- Dimensions16.51 x 3.18 x 24.13 cm
- ISBN-101591844509
- ISBN-13978-1591844501
Popular titles by this author
Product description
About the Author
John A. Byrne's distinguished magazine career included periods as executive editor ofBusinessWeek, editor in chief of Fast Company, and associate editor atForbes. He is the founder of C-Change Media, a digital media company that is building a network of Web sites and blogs in business niches. He is the author or coauthor of eight other previous books, includingJack: Straight from the Gut, with Jack Welch. He lives in Corte Madera, California.
Product details
- Publisher : PORTFOLIO (19 Jan. 2012)
- Language : English
- Hardcover : 278 pages
- ISBN-10 : 1591844509
- ISBN-13 : 978-1591844501
- Dimensions : 16.51 x 3.18 x 24.13 cm
- Best Sellers Rank: 2,621,848 in Books (See Top 100 in Books)
- 11,945 in Business Biographies & Memoirs (Books)
- 14,325 in Entrepreneurship (Books)
- 14,359 in Entrepreneurship Careers
- Customer reviews:
About the author

John A. Byrne is chairman and editor-in-chief of C-Change Media Inc., a digital media startup that is launching a network of websites for the global business community. C-Change currently has two highly successful sites, Poets&Quants.com and Poets&QuantsforExecs.com. Little more than two years old, P&Q generates more than one million monthly page views and boasts a book imprint division which published its first title in 2012. Byrne is also the author of "World Changers: 25 Entrepreneurs Who Changed Business As We Knew It," his first book in ten years since the publication of his collaboration with General Electric Chairman Jack Welch. That book, "Straight from the Gut," was a New York Times bestseller for 26 consecutive weeks.
Byrne's collaboration with Mort Mandel, a self-made billionaire and highly successful entrepreneur in both the for-profit and non-profit worlds, will be published in December of 2012 by Jossey-Bass as part of its Warren Bennis leadership series. The book is entitled "It's All About Who You Hire, How They Lead...and Other Essential Advice from a Self-Made Leader."
Until Nov. of 2009, Byrne had been executive editor and editor-in-chief of BusinessWeek.com. He led BusinessWeek.com to record levels of reader engagement and traffic, oversaw the redesign of the site, and launched extensive new areas of coverage on management and lifestyle. Mr. Byrne initiated the site's twice-daily executive news summary, weekly interactive case studies, multi-media classroom videos, as well as new blogs and podcasts. He helped to develop and launch a major Web 2.0 initiative called the Business Exchange, an innovative product utilizing social media and news aggregation.
Under his leadership, BusinessWeek.com won two consecutive National Magazine Awards, the most prestigious recognition in magazine publishing, an EPpy for Best Business Website with over one million unique visitors (over The Wall Street Journal), and second place honors as the Best Website of the Year for news and business by the Magazine Publishers Association. In 2008 alone, BW.com captured an unprecedented 21 awards and nominations for journalism excellence. His weekly podcast on Business Week's cover story has been downloaded nearly 10 million times. Mr. Byrne's views on the future of journalism have made him a popular speaker and essayist. In the past two years, he has spoken at more than a dozen conferences, has been frequently interviewed about the new world of journalism, and has been published by Harvard University's Nieman Reports, The Christian Science Monitor, and MediaWeek magazine.
Prior to role at BusinessWeek.com, he was the executive editor for the print publication since 2005, during which he began three new annual franchises, including the highly successful Customer Service Champions and the Best Places to Launch a Career, and recruited to the magazine such popular weekly columnists as Jack and Suzy Welch, Maria Bartiromo, and renown wine critic Robert Parker.
Previously, Mr. Byrne was editor-in-chief of Fast Company magazine. He joined Fast Company in April 2003, succeeding founding editors Alan Webber and Bill Taylor, where he worked to reinvent the business magazine. Under his leadership, Fast Company won many coveted journalism awards, including its first Gerald Loeb award, the highest honor in business journalism. Mr. Byrne also made Fast Company the first business brand to launch an online blog and created, through a partnership with Monitor Group, an annual award competition for social entrepreneurs. More importantly, Mr. Byrne found and cultivated a buyer for the magazine, resulting in a $35 million purchase that saved the publication from an almost certain closure.
Before joining Fast Company, he worked for BusinessWeek for nearly 18 years, most recently holding the position of Senior Writer and authoring a record 57 cover stories for the magazine. His articles have explored the fairness of executive pay, the folly of management fads, and the governance of major corporations. Mr. Byrne's magazine writing has won numerous awards and has been republished in collections of the best writing on business. He was named a National Magazine Award finalist as well as a Gerald Loeb award finalist twice. Among his more widely recognized cover stories are "Philip Morris: Inside America's Most Reviled Company," a provocative exploration of the men who ran the largest tobacco corporation in the world, "The Fall of a Dot-Com," an investigative story on how big-name investors, blinded by Net fever, poured millions into a dot-com that fell into bankruptcy, "Joe Berardino's Fall from Grace," a narrative of how Arthur Andersen's CEO presided over the demise of his legendary firm, "The Man Who Invented Management," a reflective essay on why management guru Peter Drucker's ideas still matter, and "Are CEOs Paid Too Much?," an early examination (1992) of why executive compensation was out-of-control.
Mr. Byrne developed the idea of a monthly best-sellers list, launched the industry-leading business school rankings, established and managed the magazine's ranking of the best and worst corporate boards, and created its annual list of the most generous philanthropists. He also built out the business education franchise online in the mid-1990s, setting the stage for a highly regarded online community and one that has reaped tens of millions of dollars in annual revenue for BusinessWeek. He has been a frequent commentator on television, having appeared on CNN's Moneyline and CNBC's Squawk Box and Business Center.
Mr. Byrne is the author or co-author of more than ten books on business, leadership, and management, including two national bestsellers. World Changers, to be published by Penguin Books' Portfolio imprint, is his first book in ten years. His previous book, published Sept. 11, 2001 by Warner Books, was Jack: Straight from the Gut, the highly anticipated collaboration with former General Electric Co. CEO Jack Welch. The book debuted at the very top of The New York Times bestseller list and remained on the list for 26 consecutive weeks. Mr. Byrne has written or co-authored seven other books, including Chainsaw (HarperCollins, 1999), the behind-the-scenes story of Al Dunlap's rise and fall as a business celebrity. The book received widespread acclaim. Publishers Weekly called the book a "blistering saga" and a "sizzling tale." The Street.com said Chainsaw "should be required reading in all business and accounting schools."
Mr. Byrne's other books include: Informed Consent (McGraw-Hill, 1995); The Headhunters (MacMillan, 1986); Odyssey (Harper & Row, 1987), the business biography of former Apple Computer chairman John Sculley; and The Whiz Kids (Currency/Doubleday, 1993), which explored the life and times of ten Army Air Force officers who helped to remake the Ford Motor Co. in the post-war period. Managment guru Tom Peters called The Whiz Kids "an important milestone in American management analysis. Warren Bennis has said the book is "the best history of American business from World War II to the present." Mr. Byrne also wrote BusinessWeek's Guide to the Best Business Schools (McGraw-Hill, 1989, 1990, 1993, 1995, and 1997) and co-wrote BusinessWeek's Guide to the Best Executive Education Programs (McGraw-Hill, 1992).
As part of a new book imprint division at Poets&Quants, Byrne also is the co-author of "Handicapping Your MBA Odds: Profiles of 101 Applicants & Their Odds of Getting Into a Top Business School." The book was published in the summer of 2012.
Customer reviews
Customer Reviews, including Product Star Ratings, help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
Learn more how customers reviews work on Amazon-
Top reviews
Top reviews from United Kingdom
There was a problem filtering reviews right now. Please try again later.
This book is exactly that. It just mesmerises you and throws you out with them. What lessons you wish to take away from the legends depends solely upon you i.e. what do you want to do with your life? These great men (and the great lady) are not hiding anything from you. Need I say more???
Of course, the author John Byrne has done a great job by putting all the stories together with such a brilliance.
I need to read this book again, and again!
Years ago during an annual meeting, GE's then chairman and CEO, Jack Welch, explained his reasons for admiring entrepreneurial companies: ""For one, they communicate better. Without the din and prattle of bureaucracy, people listen as well as talk; and since there are fewer of them they generally know and understand each other. Second, small companies move faster. They know the penalties for hesitation in the marketplace. Third, in small companies, with fewer layers and less camouflage, the leaders show up very clearly on the screen. Their performance and its impact are clear to everyone. And, finally, smaller companies waste less. They spend less time in endless reviews and approvals and politics and paper drills. They have fewer people; therefore they can only do the important things. Their people are free to direct their energy and attention toward the marketplace rather than fighting bureaucracy."
Byrne observes, "I've been flattered to have had General Electric CEO Jack Welch, an intrapreneur of there ever was one, ask me to work closely with him on his memoir - a collaboration that resulted in my spending more than a thousand hours with him. I envy that unique opportunity as well as Byrne's conversations with 27 entrepreneurs whose 25 companies did indeed "change business as we knew it."
Two of them co-founded Home Depot (Arthur Blank and Bernie Marcus) and another pair (Larry Page and Sergey Brin) co-founded Google. During the conversation with Blank and Marcus, Marcus recalls when they "threw GE out" and purchased their light bulbs from Philips. Welch responded, "Why would you do that to us? We're friends." Marcus' reaction? "He was full of crap. His thing was bottom-line oriented and ours was customer oriented and it just didn't match. It didn't work. We bought a few things from him, including refrigerators. But he never got the bulb business back. He didn't deserve to get it back."
Byrne provides a brief but remarkably informative introduction to each conversation. However different the entrepreneurs may be in most other respects, all of them "share a set of common behaviors and attitudes. Ernst & Young's own research identified what it calls the essence of an entrepreneur. It is, if you will, the shared DNA of people who are using their life's work as an expression of self." There are three core attributes that every entrepreneur shares: An Opportunity Mind-set, Acceptance of Risk and Potential Failure, and Independence and Control.
"To these three core strands, entrepreneurs bring drive, tenacity, and persistence. They live what they believe, building success on the basis of a strong culture and values. They seek out niches and market gaps. They are the architects of their own passionate and focused vision. While being non-conformist, they also are team players. And they are voracious networkers, building an ecosystem of finance, people, and know-how."
Here in Dallas near the downtown area, we have a Farmer's Market at which several merchants offer slices of fresh fruit as samples of their wares. In that spirit, I now share a few brief quotations from Byrne's abundant orchard.
John Mackey, Whole Foods Market: "I do think we have a disruptive business model. But we don't think about it in those ways. We are not a bunch of business school graduates who are trying to come up with a disruptive business model. We are a purpose-driven business, which is attempting to fulfill its mission. (Page 13)
Howard Schultz, Starbucks: "There was no efficiency at Starbucks. We were flying high without instruments. I say that with a smile but we shouldn't be proud of that. But growth and success cover up a lot of mistakes. It's hard to look in the rear-view mirror when you're looking forward all the time." (59)
Jess Bezos, Amazon: "The balance of power online moves away from the merchant toward the consumer. This is because customers have been information online. Comparison shopping is just a click away." (67)
Herb Kelleher, Southwest Airlines: "The business of business is people. In a lot of companies you have to surrender your personality when you show up for work...We never felt that way. We always felt that if you allow people to be themselves at work, they will enjoy what they are doing. They'll be more productive as a consequence of enjoying it." (75)
Steve Jobs, Apple: "Picasso had a saying: `Good artists copy, great artists steal.' We have always been shameless about stealing great ideas. Part of what made the Mackintosh great was the people who were working on it were musicians, poets, artists, historians, zoologists, who also happened to be the best computer scientists in the world." (88)
Reid Hoffman, LinkedIn: "The old paradigm of climbing up a stable career ladder is dead and gone. No career is a sure thing anymore. The un certain, rapidly changing conditions in which h entrepreneurs start companies are what it's no like for all of us fashioning a career. Therefore you should approach career strategy the same way an entrepreneur approaches starting a business."
Oprah Winfrey, Harpo, Inc.: "How do you know when you're doing something right? How do you know that? If feels so. What I know now is that feelings are really your GPS system for life. When you're supposed to do something or not to do something, your emotional guidance system lets you know. The trick is to learn to check your ego at the door and start checking your gut instead." (159)
Larry Page, Google: "Ewe didn't start out with a search engine at all. In late 19945, I started collecting the links on the Web, because my adviser [at Stanford's Graduate School] and I decided that would be a good thing to do. We didn't know exactly what I was going to do with it, but it seemed like no one was really looking at the links on the Web - which pages link to which pages. So it is a huge graph. I figured I could get a dissertation and do something fun and perhaps practical at the same time, which is really what motivates me." (199)
Phil Knight, Nike: "In the early days, when we were just a running shoe company and almost all our employees were runners, we understood the consumer very well. There is no shoe school, so where do you recruit people for a company that develops and markets running shoes? The running track. It made sense, and it worked. We and the consumer were one in the same." (240)
Great stuff can be found all of the 25 conversations. I feel obliged to point out that Byrne is an active participant, indeed an erudite contributor rather than someone who merely tees up questions to which others respond. I hope this brief commentary of mine makes crystal clear that John Byrne was uniquely well-qualified to conduct interviews of 27 entrepreneurs "who changed business as we knew it." What they reveal and Byrne's brilliant analysis of their revelations provide a wealth of information, insights, and wisdom in this single volume, published by Portfolio/Penguin Group (December 2011).





