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Working the Cloud: The Ultimate Guide to Making the Internet Work for You and Your Business Paperback – 1 Mar 2013

4.9 out of 5 stars 23 customer reviews

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Product details

  • Paperback: 240 pages
  • Publisher: Crimson Publishing (1 Mar. 2013)
  • Language: English
  • ISBN-10: 1780591306
  • ISBN-13: 978-1780591308
  • Product Dimensions: 13.8 x 1.4 x 21.4 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Bestsellers Rank: 156,510 in Books (See Top 100 in Books)

Product Description

Review

Kate's tips and suggestions are just so useful!

Libertine Magazine


"An excellent book. It's like an A-Z for startups and businesses of all sizes to get to grips with the web, the potential of the Cloud and to stay ahead of the curve." Ian Fordham, Co-founder, The Education Foundation

"Kate's easy tips have freed up loads of time for aimlessly browsing the internet and arguing on Twitter!" Martin Robbins, Guardian Blogger


"Having a good business ideas is no longer enough - these days learning how to make the most of new technology is an essential requirement for every budding entrepreneur. Working the Cloud is a great place to start." Rachel Bridge

"The ultimate collection of online tips, tricks and resources for small businesses, start-ups and entrepreneurs who want to get ahead" Bath Business

From the Back Cover

Over 2.2 billion people are connected to the Internet and that figure is set to explode as the mobile Internet takes over. with 5 billion mobile devices and over 70% of Brits shopping online shouldn't you be Working the Cloud?

Working the cloud is the ultimate business guide to the Internet. TV's technology expert Kate Russell shows you where to look for FREE online tools to help you run any kind of business, making it more productive and helping you to build a community, engage with customers and make the most of social media. Working the Cloud is crammed full of practical tools and tips, plus quotes from entrepreneurs and tech gurus about how they used the Internet to their advantage.

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Format: Kindle Edition Verified Purchase
Kate's expertise in topics related to computing, technology and the Internet really shines through in this friendly and well-written book. It is primarily aimed at those wanting to "work" in or on "the cloud" (the Internet) i.e. businesses, large or small - but it is also a really good manual full of tips and advice for anyone making use of cloud services, and is especially good where it covers online identity and etiquette, for example. Kate's style is friendly and the book reads at a swift pace (there's so much to potentially cover), making it a good primer for those new or uncertain in the space. I liked the Tip callouts which clarify sections or provide quick advice on particular issues. It's definitely not just a list of websites and services to use... Kate really picks out the ones which "stick" and give the most value, as well as including interviews with entrepreneurs who tell their own stories of doing business online. As someone who works in the technology space I even picked up a bunch of tips and useful sites to use myself! Well worth your time. Don't forget the associated app for iOS and Android which provide useful updates, and also there's content which can be unlocked by using the Aurasma app on the book's cover.
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Format: Paperback Verified Purchase
Right from the first few pages this book by BBC Click's Kate Russell gives clear concise information about this confusing subject.
The text is littered with examples, web addresses and great explanations.
Highly recommended if you run a business and am curious about 'the cloud' or (like me) just need a broad explanation for personal interest.
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Format: Kindle Edition Verified Purchase
I have been involved with the web in one way or another since the early 90's and I approached the book thinking there might not be too much in there for me- how wrong I was. Kate's writing ability and her sideways take on marketing your business on the Internet gives a fresh perspective. Indeed, it made me look twice at one or two things we were already doing! There is a ton of information and tips here for newcomers, very easy to digest and fun to read. For the price of a long lunch you can't go wrong here. Highly recommended.
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Format: Paperback Verified Purchase
Kate Russell's new book, Working the Cloud, is the perfect guide for anyone even considering opening their own business. It is also perfect if you need to migrate your business to the Cloud or if you simply just want to know more about how they business world and the technology world are linked.

From the start the book is thorough and detailed and it explains some complicated things in a really simple way so everyone can understand. From technology novices to Internet geeks this book is ideal for everyone.

The book is crammed with useful web links of practically everything from social networks to useful softwares. Kate explains the uses for every website perfectly and if you are reading a chapter about video softwares she gives you a choice of websites and not just the most popular one. This is extremely useful because it allows me to compare the websites myself and decide which one I think is best.

In conclusion, Working the Cloud is a fascinating read which will advantage anyone who uses the internet - which is basically everyone! I would definitely recommend this book.
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Format: Paperback
Kate is one of the best things about the BBC and should surely have her own show. Her weekly 5 minutes on the great BBC show "Click" is nowhere near enough and her section "Webscape" helps and inspires web surfers and enthusiasts of all levels.
This great book will hopefully be a hit and if you are seriously interested in learning from someone who talks and writes in a wonderfully illustrative way that is very easy to understand, then Kate is the person to follow.
I have been a huge fan of hers for almost 20 years and she consistently delivers high quality work and this book is all you need to get a great start, improve your knowledge and make some money too.
What are you waiting for? Just buy it and you will be converted too!
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Format: Paperback Verified Purchase
This is a very useful book written in an approachable style.

First, a couple of things that are not so good. I read the book from the beginning - a habit I've fallen into with eBooks - and found Hilary Devey's 'Foreword' rather lumpy; it could have done with a good edit. Also, the book can come over as a pile of bricks at times, with the mortar to bring it together less easy to find - though Kate does give useful examples throughout.

That said, this is a very practical book that could be used to set up an internet business and to run it economically from your local coffee shop, if you like. The strongest sections are at the front of the book and are enough to help a businesses to establish a social media presence - though perhaps not enough to grow it and co-ordinate it.

Kate's writing is very clear and her enthusiasm is infectious in the manner of her regular slot on the BBC's Click program. I have been using IT for years and there was plenty that I highlighted for later reference. Well worth buying even for old hands.
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Format: Kindle Edition Verified Purchase
Working the Cloud is a wonderful source of inspiration, advice and tips to help anyone with an interest in using the internet and social media to get messages across. There is no need to be in business. Kate Russell is well known from her weekly BBC Click slot. Her friendly girl next door, cat loving, personality comes across in the book. Really advocate buying or downloading it. A 5 star plus book.
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