Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas Paperback – 1 May 2006
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From the Back Cover
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells
Looking for a better way to say "authentic?" "Words That Sell" gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
"Roget's" is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for "Words That Sell,"
Find the perfect words and phrases to win over customers
Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...
Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *
Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee
Special strategiesthat seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift
About the Author
Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.
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Top Customer Reviews
Part of the book is focused on specific occasions and the most appropriate words to use but most of the content could come very handy in diverse situations. If you ever wondered where the advertising people get some of their ability to convince you from, then that's probably one of the answers. Each section of this excellent reference book has pages of suggestions for different phrasing. It is very well structured and it's easy to find what you're looking for. Keep it as a reference on your desk.
After you go through this book, you'll most probably never feel lost for words again!
The book ****- ...a useful tool for those of us who spend most of our time on shall we say the less creative side of copywriting. Simply a copywriters thesaurus giving suggestions around a number of themes. Go to the paperback edition and look at the contents to see if you write copy fitting the sections, if you do then I think you'll find that the book helps you save time and works better than a general thesaurus. It could do with another update (a few more themes please), but even without one it can make changing the tone of copy very easy.
The kindle edition *---- ...(and the reason for the two stars) the main body of the book has been scanned in to the kindle edition so that each word is just over a millimeter tall on a kindle 3 (may be 1.1). Changes in the font size leave the scanned page at the same size. Some of the works are cut off and only partially scanned. You can still search the text, but this makes it impossible to use as a copywriters thesaurus because the words are far too small to take in at a glance (I'd love to be able to include an image here to demonstrate that I'm not exaggerating).
Do get the book, DON'T get the Kindle edition.
If you're wondering if you should buy this, you're already too late. Stop dawdling and DO IT NOW.
You'll understand the meaning of that when it arrives.
This is a wonderful, almost indispensable resource with thousands of proven effective words and phrases for your sales letters, website copy, mail advertising, (even personal letters, i suppose).
Even just reading it cover to cover will give you great ideas and breakthroughs.
It has saved me a lot of time and frustration, and has definitely paid for itself a hundred times over.
Most Recent Customer Reviews
This book is practicaly a list of words, good to have as inspiration in your office.Published 5 months ago by Cosmin Lapovita
Not a bad book, worth the time if you are involved in marketing.Published 6 months ago by Catalan Waves