Womenomics: Write Your Own Rules for Success Hardcover – 15 Jun 2009
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“A personal, provocative and challenging book for career women who want less guilt, more life.” (Diane Sawyer)
“Womenomics describes the workplace trend that finally makes it possible for women to be successful and sane at the same time. And happily, it’s a recession-friendly formula. (Tina Brown, founder, The Daily Beast)
“Shipman and Kay have issued a rallying cry for women that is also a wake-up call for men. Our wives, daughters, sisters, and mothers are reshaping business as we know it. And that can make us all better off.” (Daniel H. Pink, author of A Whole New Mind)
“Without wasted words, Shipman and Kay provide practical suggestions for how you can take charge of your career with courage and confidence.” (Lois P. Frankel, Ph.D., author of Nice Girls Don't Get the Corner Office)
“Womenomics makes a compelling statement about the financial impact women can have in the workplace and offers valuable ideas for capitalizing on this trend, even in this economic climate.” (Sheryl Sandberg, COO, Facebook)
“Buy a copy of Womenomics for yourself, your best friend, your daughter, your star employee, and even your boss.” (Cathie Black, president, Hearst Magazines and author of Basic Black)
“Employers should be listening to what talented women want and use this book to hold up their end of the bargain, so that the best and brightest can have both a job and a life.” (Rosabeth Moss Kanter, Ernest L. Arbuckle Professor of Business Administration, Harvard Business School, and author of Confidence)
“Every woman who’s ever been knocked off course in the quest to have the elusive ‘all’ should run out and buy this book today!” (Dee Dee Myers, former White House press secretary and author of Why Women Should Rule the World)
From the Back Cover
You are not alone. Finally, here is a book that gets to the heart of what professional women want. You've probably been loath to admit it, but like most of us, you have had enough of the sixty-hour workweeks, the day-care dash, and the vacations that never get taken. You don't want to quit, you want to work—but on your own terms and in ways that make it possible to have a life as well.
Women have power. In Womenomics, journalists Shipman and Kay deal in facts, not stereotypes, providing a fresh perspective on the largely hidden power that women have in today's marketplace. Why? Companies with more women managers are more profitable. Women do more of the buying. A talent shortage looms. Younger generations want to work flexibly, too. It all adds up to a workplace revolution that is great news for professional women—not to mention men and businesses as well. As Brenda Barnes, CEO of Sara Lee, notes: “Companies need to recognize that this kind of flexibility offers employees the ability to manage and balance their own careers and lives, which in turn improves productivity and employee morale.” This new way of thinking and working is all the more valuable in a recession, as companies begin offering flexible schedules, four-day workweeks, and extended vacations as a way to avoid layoffs, save costs, and still reward employees.
It is personal. Womenomics does more than marshal the evidence of this historic shift. It also shows women how to redefine success, be productive, and build satisfying careers that don't require an all-or-nothing lifestyle. Most appealing are the candid personal anecdotes from Shipman's and Kay's own experiences and the stories they have gathered from professional women around the country who are coping with the same issues.
It is possible. Shipman and Kay don't waste time on what women can't do or can't have. Instead, they show women how to chart an empowering, exhilarating course to a richer life. Inspiring, practical, and persuasive, Womenomics offers a groundbreaking blueprint for changing the way you live and work—with advice, guidance, and fact-based support that proves you don't have to do it all to have it all.See all Product description
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1. How to balance what is most important in one's career with what is most important in one's personal life?
2. How to achieve and then sustain quality of life as well as (at lest a sufficient) standard of living?
3. How to achieve better results with less effort and in less time?
4. To paraphrase Ernest Becker, how to deny the death that occurs when we become wholly preoccupied with fulfilling others' expectations of us?
And for companies, these are among the most important challenges that Shipman and Kay identify and then address:
1. To attract, hire, and then retain the talented men and women we need, are there gender-specific rules of engagement that must be in place? If so, what are they?
2. What is a "status trap" and how can we avoid or eliminate it in our organization?
3. How can we most effectively help our people to achieve their career and personal goals?
4. What are real-world examples of organizations that have successfully responded to challenges such as those just listed? What are the most important lessons to be learned from them?
With regard to the term "womenomics," Shipman and Kay define it as "1. Power. 2. A movement that will get you the work life you really want. 3. The powerful collision of two simple realities: a majority of women are demanding new rules of engagement at the very moment we've become [begin italics] the [end italics] hot commodity in today's workplace." The last claim offers but one of several indications that Shipman and Kay are vulnerable to hyperbole and puerile imagery as when asserting that their book "is not a gauzy, candle-lighting manual. We're not going to advise you to rub peppermint scrub on your feet to `take care of yourself,' or to make time for your herb-infused yoga." My own preference is for less heat and more light.
That said, they offer some excellent insights when examining a workplace - indeed a global marketplace -- in which change remains the only constant. In Chapter Seven, they offer sound advice to those who wish to negotiate successfully for terms of engagement that will enable them to achieve professional success and personal fulfillment. "Underpinning your entire negotiating strategy is a simple tactic - you have to sell this as win-win. Your bosses will usually only sign on if it makes good business sense for them as much as it makes good lifestyle sense for you." The first eight Rules they identify and discuss are best revealed within the narrative, in context. The ninth and last Rule, "Know when to quit," is followed by five eminently sensible observations to consider. Shipman and Kay conclude their book with a number of strong reassurances that can be articles of faith for those readers - both male and female - who summon the courage and sustain the determination to "start living and working the way they really want to," and, to help others to do so also.
Most helpful customer reviews on Amazon.com
Documentation is very thin (only two books are cited in the entire book) and there are no real case studies, even of the authors' own lives; personal experiences are only sketchily evoked in vignettes. Even the authors' personal stories are very schematic; for example, Shipman talks about "my husband"  but never mentions she's been married twice. There are almost no cultural references, not even allusion to relevant ones like Max Weber or the Sabbath.
Shipman and Kay have a stunted sense of what is meaningful in life and present conventional family life (dominated by children, with husbands a ghostly presence; on the other hand, a prospective employer is called a "potential mate" ) as the only meaningful activity outside business. Sex itself is mentioned not once in the book.
Family life with children is the only possible alternative to business activity -- the life of the mind, art, even politics are never mentioned, and religion, too, is absent. In fact, only two institutions are acknowledged to exist in the world of Womenomics: the corporation and the family.
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