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Wired to Care: How Companies Prosper When They Create Widespread Empathy Hardcover – 9 Jan 2009

3.8 out of 5 stars 4 customer reviews

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Product details

  • Hardcover: 272 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (9 Jan. 2009)
  • Language: English
  • ISBN-10: 013714234X
  • ISBN-13: 978-0137142347
  • Product Dimensions: 14.9 x 2.2 x 21.1 cm
  • Average Customer Review: 3.8 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: 751,261 in Books (See Top 100 in Books)
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Product description

Review

A veteran business strategist and adjunct faculty member at Stanford Univ., Patnaik explores the role of empathy in successful companies, producing a thoughtful, practical meditation on the power of walking in someone else’s shoes. Though he utilizes examples from his work with Harley Davidson, Cisco and Nike, his skills in the classroom get a good showcase too, with lessons on history and biology, as well as revealing exercises from his class (called Needfinding) with “aha” revelations like: “For thousands of years, people made things for other people they knew”; it was the Industrial Revolution that divided producer from consumer. Essentially, Patnaik proposes that a successful company must cross that divide and learn about their customers’ needs by interacting with, understanding and, in some cases, hiring them. Incorporating some familiar ideas–the power of “framing,” the golden rule–Patnaik manages to keep his text fresh and brisk, making this a cagey but compassionate guide for execs and business students. (Publishers Weekly, Jan.)

Synopsis

Blurring the Line Between Inside and Out What's the critical difference between Nike and every other shoe company on the planet? Why do some airline executives continue to insist that air travel is great, when we all know better? What has enabled Zildjian, a family business founded outside Istanbul, to thrive for almost 400 years? In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what's going on in the world, they see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn't take off right away. People are "Wired to Care," and many of the world's best organizations are, too. In pursuit of this idea, Patnaik takes readers inside big companies like IBM, Target, and Intel to see widespread empathy in action. But he also goes to farmers' markets and a conference on world religions.He dives deep into the catacombs of the human brain to find the biological sources of empathy.

And he spends time on both sides of the political aisle, with James Carville, the Ragin' Cajun, and John McCain, a national hero, to show how empathy can give you the acuity to cut through a morass of contradictory information. Wired to Care is a compelling tale of the power that people have to see the world through each other's eyes, told with passion for the possibilities that lie ahead if leaders learn to stop worrying about their own problems and start caring about the world around them. As Patnaik notes, in addition to its considerable economic benefits, increasing empathy for the people you serve can have a personal impact, as well: It just might help you to have a better day at work.

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4 customer reviews

3.8 out of 5 stars

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29 July 2016
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2 November 2010
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.5 out of 5 stars 83 reviews
John Gibbs
4.0 out of 5 starsEmpathy in marketing
25 August 2011 - Published on Amazon.com
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2 people found this helpful.
J. DEKA
5.0 out of 5 starsGood Book - Filled with lot of real world examples
1 March 2012 - Published on Amazon.com
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One person found this helpful.
Bibliophile
5.0 out of 5 starsRequired reading for UX professionals: Wired to Care
19 August 2014 - Published on Amazon.com
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