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Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future by [Sachs, Jonah]
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Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future Kindle Edition

4.1 out of 5 stars 7 customer reviews

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Review

"Sachs is full of ideas and strategies to help readers give their brands the rare, compelling story that will raise their message above the melee of advertising noise... the ideas are powerful and solid, and will make inspiring reading for marketing professionals looking to set their stories apart." -- "Publishers Weekly"
"Jonah Sachs knows stories. He's responsible for some of the most popular and respected viral messages of all time: "The Story of Stuff," "The Meatrix," "Grocery Store Wars," and others. This book is a storytelling call to arms, an appeal to tell the stories that matter. So read "Winning the Story Wars"--and join the fray." -- Dan Heath, coauthor, "Switch" and "Made to Stick"
"History is written by the winners. And as Jonah Sachs makes abundantly clear, it is now being written by the marketers, the new mythmakers of our time. Whatever your product or your cause, if you want it to succeed, read this wise and enlightening book."-- Nick Coe, CEO, Bath & Body Works; former President, Land's End
""Winning the Story Wars" will convince you that storytelling is the most powerful way to move people to action. And it will teach you to use that power to orient our world to a more positive future. If you're ready to be a great storyteller, read this book." -- Kumi Naidoo, Executive Director, Greenpeace International
"Great leaders transform the world through stories that inspire hope, stability, trust, compassion, and authenticity. This important and thought-provoking book shows that leadership in marketing will require the living and telling of such stories as well." -- Deepak Chopra, founder, The Chopra Foundation
"We know about who we are both individually and as a society through stories. In this brilliant book, Jonah Sachs tells us how we lost our storytelling capacity and how we must regain it, constructing our own myths and living the truth of the stories we tell." -- Bill Bradley, former US Senator; Managing Director

""Story Wars" is a thorough guide for the novice or even practiced storytellers in all of us. Sachs offers story structures, ways of thinking about characters and messages. He pulls artfully from recent brand successes from companies including Nike and Apple. And he tells a few good stories along the way." -- "Forbes"
"Sachs is full of ideas and strategies to help readers give their brands the rare, compelling story that will raise their message above the melee of advertising noise... the ideas are powerful and solid, and will make inspiring reading for marketing professionals looking to set their stories apart." -- "Publishers Weekly"
"In this timely, practical, perceptive, and thought-provoking book, Sachs (CEO, Free Range Studios) does a remarkable job trumpeting storytelling as a means by which people can effectively influence others." -- CHOICE
"The book is an interesting blend of marketing and advertising history, mythology, and psychology that pulled me in and kept me turning the pages... the eye-catching illustrations of Drew Beam. Beam's artwork combined with Sachs's writing style kept me glued to the pages... this one has earned a place on my bookshelf and a noteworthy position on my leadership development reading list." -- "T+D" magazine, American Society for Training & Development
"This fast-paced entertaining book takes on storytelling from the POV of a 24/7 information culture and shares the strategies and tactics that fuel today's most compelling content." -- Ketchum PR, On the Bookshelf: New Year Reads
"Sachs offers a step-by-step guide to corporate storytelling, showing how brands can use recognisable characters, such as "freaks, cheats and familiars" to create instantly relatable campaigns...Marketers who are able to define the core values of a brand then use them to engage the target audience in a compelling, relatable story are the ones who will thrive in the new media landscape of the "digitoral" age." -- Warc
"His investigation also unveiled a process to help others create winning stories that he shares with great depth and charm in this book." -- 800 CEO READ
"To influence this brave new world, first convince the global media marketplace of your story. The better the story, the better chance of making people think differently." -- Quantas magazine
"In the often superficial, deceptive world of marketing and advertising, social innovator Jonah Sachs is an individual with a conscience...Sachs's engaging work is a call to arms for anyone who works to influence consumer choices." -- getAbstract
ADVANCE PRAISE for "Winning the Story Wars"
Dan Heath, coauthor, "Switch" and "Made to Stick"--
"Jonah Sachs knows stories. He's responsible for some of the most popular and respected viral messages of all time: "The Story of Stuff," "The Meatrix," "Grocery Store Wars," and others. This book is a storytelling call to arms, an appeal to tell the stories that matter. So read "Winning the Story Wars"--and join the fray."
Nick Coe, CEO, Bath & Body Works; former President, Land's End--
"History is written by the winners. And as Jonah Sachs makes abundantly clear, it is now being written by the marketers, the new mythmakers of our time. Whatever your product or your cause, if you want it to succeed, read this wise and enlightening book."
Kumi Naidoo, Executive Director, Greenpeace International--
""Winning the Story Wars" will convince you that storytelling is the most powerful way to move people to action. And it will teach you to use that power to orient our world to a more positive future. If you're ready to be a great storyteller, read this book."
Deepak Chopra, founder, The Chopra Foundation--
"Great leaders transform the world through stories that inspire hope, stability, trust, compassion, and authenticity. This important and thought-provoking book shows that leadership in marketing will require the living and telling of such stories as well."
Bill Bradley, former US Senator; Managing Director, Allen & Company--
"We know about who we are both individually and as a society through stories. In this brilliant book, Jonah Sachs tells us how we lost our storytelling capacity and how we must regain it, constructing our own myths and living the truth of the stories we tell."
Paul Hawken, author, "The Ecology of Commerce" and "Blessed Unrest"--
"In the current maelstrom of media babble and corporate deceit, Jonah Sachs makes sense where none appears to exist. "Winning the Story Wars" explains why we respond to lies--whether in political or product ads, campaigns or speeches--and how truth ultimately trumps all. This remarkable book delivers on that rare promise of changing how you see the world."


"Story Wars" is a thorough guide for the novice or even practiced storytellers in all of us. Sachs offers story structures, ways of thinking about characters and messages. He pulls artfully from recent brand successes from companies including Nike and Apple. And he tells a few good stories along the way. "Forbes"
Sachs is full of ideas and strategies to help readers give their brands the rare, compelling story that will raise their message above the melee of advertising noise the ideas are powerful and solid, and will make inspiring reading for marketing professionals looking to set their stories apart. "Publishers Weekly"
In this timely, practical, perceptive, and thought-provoking book, Sachs (CEO, Free Range Studios) does a remarkable job trumpeting storytelling as a means by which people can effectively influence others. CHOICE
The book is an interesting blend of marketing and advertising history, mythology, and psychology that pulled me in and kept me turning the pages the eye-catching illustrations of Drew Beam. Beam's artwork combined with Sachs's writing style kept me glued to the pages this one has earned a place on my bookshelf and a noteworthy position on my leadership development reading list. "T+D" magazine, American Society for Training & Development
This fast-paced entertaining book takes on storytelling from the POV of a 24/7 information culture and shares the strategies and tactics that fuel today s most compelling content. Ketchum PR, On the Bookshelf: New Year Reads
Sachs offers a step-by-step guide to corporate storytelling, showing how brands can use recognisable characters, such as "freaks, cheats and familiars" to create instantly relatable campaignsMarketers who are able to define the core values of a brand then use them to engage the target audience in a compelling, relatable story are the ones who will thrive in the new media landscape of the "digitoral" age. Warc
His investigation also unveiled a process to help others create winning stories that he shares with great depth and charm in this book. 800 CEO READ
To influence this brave new world, first convince the global media marketplace of your story. The better the story, the better chance of making people think differently. Quantas magazine
In the often superficial, deceptive world of marketing and advertising, social innovator Jonah Sachs is an individual with a conscience...Sachs s engaging work is a call to arms for anyone who works to influence consumer choices. getAbstract
ADVANCE PRAISE for "Winning the Story Wars"
Dan Heath, coauthor, "Switch" and "Made to Stick"
Jonah Sachs knows stories. He s responsible for some of the most popular and respected viral messages of all time: "The Story of Stuff," "The Meatrix," "Grocery Store Wars," and others. This book is a storytelling call to arms, an appeal to tell the stories that matter. So read "Winning the Story Wars"and join the fray.
Nick Coe, CEO, Bath & Body Works; former President, Land s End
History is written by the winners. And as Jonah Sachs makes abundantly clear, it is now being written by the marketers, the new mythmakers of our time. Whatever your product or your cause, if you want it to succeed, read this wise and enlightening book.
Kumi Naidoo, Executive Director, Greenpeace International
"Winning the Story Wars" will convince you that storytelling is the most powerful way to move people to action. And it will teach you to use that power to orient our world to a more positive future. If you re ready to be a great storyteller, read this book.
Deepak Chopra, founder, The Chopra Foundation
Great leaders transform the world through stories that inspire hope, stability, trust, compassion, and authenticity. This important and thought-provoking book shows that leadership in marketing will require the living and telling of such stories as well.
Bill Bradley, former US Senator; Managing Director, Allen & Company
We know about who we are both individually and as a society through stories. In this brilliant book, Jonah Sachs tells us how we lost our storytelling capacity and how we must regain it, constructing our own myths and living the truth of the stories we tell.
Paul Hawken, author, "The Ecology of Commerce" and "Blessed Unrest"
In the current maelstrom of media babble and corporate deceit, Jonah Sachs makes sense where none appears to exist. "Winning the Story Wars" explains why we respond to lieswhether in political or product ads, campaigns or speechesand how truth ultimately trumps all. This remarkable book delivers on that rare promise of changing how you see the world.
"

About the Author

About the Author: Jonah Sachs. As the cofounder and CEO of Free Range Studios, Sachs has helped hundreds of major brands and causes break through the media noise with unforgettable campaigns. His work on renowned viral videos including The Meatrix and The Story of Stuff have brought key social issues to the attention of more than sixty-five million people online. A constant innovator, his studio's websites and stories have taken top honors three times at the South by Southwest Interactive Festival. Sachs's work and opinions have been featured in a variety of media, including the New York Times, NPR, and Fast Company magazine, which named him one of its fifty most influential social innovators. About the Illustrator: Drew Beam Drew Beam is the Innovation Director at Free Range Studios, where he helps clients see the future and leap into it. After earning his BFA at Rhode Island School of Design (RISD), Beam built a successful career creating visuals and innovation strategies for dozens of Fortune 500 companies. His illustrations have been published by Time Warner Books, Penguin Books, and Rolling Stone magazine, to name just a few.

Product details

  • Format: Kindle Edition
  • File Size: 1469 KB
  • Print Length: 276 pages
  • Page Numbers Source ISBN: 1422143562
  • Publisher: Harvard Business Review Press (19 Jun. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B0088Q9UX6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.1 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: #281,137 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Hardcover Verified Purchase
I bought Story Wars because sometimes I find it frustrating trying to craft a story, its like I know what I want to say but I just can't get it out of me.

When the book arrived first of all I felt a bit disappointed because it wasn't what I was expecting. I thought it would be set out into the different 'how to' sections.

I thought "here we go again, another book which tells you what you need to be doing, without actually telling you how to do it".

How wrong I was. After reading it from cover to cover in 2 days (I only stopped reading to sleep and eat) I believe that its the best book on marketing that I've ever read.

The reason I say this is because:-

1) It explains the theory
2) It gives you real life examples
3) Then it gives you exercises to do - Real life exercises that you can use to craft any kind of story or message. And real life exercises that I actually did, and enjoyed doing.

That's not all though, I bought this book to help me craft my stories, but it's done so much more than that. It's shown me that we can be honest and truthful and transparent, and still get ahead in life. It's given me faith in human nature, and in our ability to change things for the better.

This book for me is Winner because it connects with my core values (and I thought I was just buying a book on story writing)! It connects with the beliefs that I already hold, and it's helped me to shape my ideas, and to have more courage in my convictions.

If your interested in being one of the good guys, but always believed that nice guys finish last, then this book is for you.

This really is a fantastic book, and I cannot recommend it highly enough.
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Format: Hardcover
So here's my first point - do not be put off by the cover, which engenders a certain Star Wars-ish apocolytic Paradise Lost connotation. Open the book and start reading. : )

Most of my life is spent reading, and mostly academic books at that, so I have a very low tolerance for badly written pop business books. This book was a pleasant surprise. The writing is clear, concise and very human. It's a bit of a slow burn as you are taken through the stages of marketing, but an excellent reminder of what has gone before, with thoughtful and useful examples (which I have already used to explain completely unrelated work topics!).

In the midst of my own marketing conundrum - how do I sell what this consultancy does in a way that is compelling and positive (something I have no problem working on for my clients) this book really helped to cut through the crap. It is an excellent reminder of the stratagems and road most taken, and an exhortation to really, just tell the truth and appeal to the hero in everyone. Sounds easy, doesn't it? But no, actually working it out when it is you who is the client is quite a brain drain. So pencil in hand, brain engaged we rewrote the entire front of our own creds presentation last week - the bit about us and the company. And it worked so well, we trialled it with a client at a pitch when the ink was scarcely dry. It made sense, it felt authentic and the client got it. We hadn't changed our story per se, just rethought the telling of it and concentrated on different elements of it than we had before.

I would have thought that anyone with an interest in marketing or storytelling in business (internally to get buy-in or gain traction) would get something out of this book. And it's an easy and engaging read. Definitely recommend.
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Format: Hardcover
Sachs loves being a marketer; indeed in the last line of the book he proclaims 'I couldn't imagine a more meaningful life's work'. This reverence to himself and profession should ring alarm bells to anyone who might, say, work in the medical profession.

This passion for what he does seems to blind him from a catastrophic contradiction at the heart of his book.

In the first half he really lays into marketing as driving consumption and resource scarcity and he calls out that marketing 'emphasizes the act of consumption as the highest human purpose'. As someone who used to work in advertising, I agree. However, he then goes on to talk through how brands can redeem themselves by creating compelling stories that seek to empower their consumers (rather than make them feel inadequate) by using a mash-up of Campbell's Hero's Journey and Maslow's Hierarchy of Needs.

The contradiction is that if brands do this - he trots out the usual suspects like Nike 'Just Do It' and Apple 'Think Different' to make his point - that 'yes', they are appealing to a higher human purpose BUT at the end of the day they still require the purchase of those brands to access that story. So, regardless of all his talk about brands 'empowering consumers' though using more positive stories the underlying narrative remains - that act of consumption is still the highest human purpose.

He just doesn't address this point and to me, if he did, it could have made for a more provocative and interesting book about the point and purpose of marketing, branding and the stories they tell us in the 21st Century.
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