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Winning at New Products: Creating Value Through Innovation Paperback – 12 Jul 2011

4.1 out of 5 stars 5 customer reviews

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Frequently bought together

  • Winning at New Products: Creating Value Through Innovation
  • +
  • Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
  • +
  • The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
Total price: £52.98
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Product details

  • Paperback: 408 pages
  • Publisher: Basic Books; 4 edition (12 July 2011)
  • Language: English
  • ISBN-10: 0465025781
  • ISBN-13: 978-0465025787
  • Product Dimensions: 15.6 x 3.2 x 23.5 cm
  • Average Customer Review: 4.1 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: 474,687 in Books (See Top 100 in Books)
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Product description

About the Author

Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to his many groundbreaking discoveries including the Stage-Gate Idea-to-Launch Process. Now implemented by almost 80% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in hundreds of companies and has assembled the world's most comprehensive research on the topic. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers.

A prolific author, he has published more than 100 academic articles and eleven books, including the best selling Winning at New Products, 3rd Edition. He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI). Dr. Cooper is a Professor Emeritus of Marketing and Technology Management at the Michael G. DeGroote School of Business at McMaster University in Ontario, Canada and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University in Pennsylvania, USA.


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29 September 2011
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