Winners: And How They Succeed Hardcover – Bargain Price, 26 Feb 2015
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"This book is a winning project in its own right… I was captivated with the simplicity of the messages and the rich illustrations learned from many lives . . . Alastair Campbell deserves congratulations on an engaging text that can help other talented and committed people with potential for success to become winners themselves." (Aldwyn Cooper Huffington Post)
"Law firm leaders preparing for 2016 should read Winners by Alastair Campbell…Campbell tells a fine political anecdote and reports perceptively on interviews with captains of industry, but is most inspiring on sport... Books on strategy and team-working can be heavy-going but he maintains a light touch; and in Adam Smith’s words, gives us some of that “vicarious pleasure” derived from closely observing the “rich and great”." (Richard Sussking The Times)
"You cannot read Alastair Campbell’s Winners and How They Succeed without being impressed by how many high achievers he knows. This is a handbook for anyone who would like to be like them" (Andy McSmith Independent, Books of the Year)
"One of the most interesting people in Britain and this book is one of the most interesting about winners." (Gavin Esler)
Winning is not the important thing, it is the only thing.See all Product description
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Alastair Campbell's foray into motivational writing is good enough to leave all such self-limiting prejudices floundering in its wake. This is an excellent book.
'Winners' reaches places perhaps unanticipated by its author. I turned to it, almost by accident, in the midst of minor personal crisis totally unrelated to football, cycling or geopolitics: my problem was a contentious local planning dispute. The whole thing was getting me down. I felt increasingly powerless, victimised by circumstances beyond my control and unable to see a positive way forward.
Does 'Winners' give an insight, however indirectly, into what Tony Blair got from Alastair Campbell during those long-ago days of refulgent Labour success? Certainly, it feels that way. Reading 'Winners' is rather like having a trusted, plain-speaking, sometimes pretty merciless friend standing by my side, telling me to get myself together, think strategically and act purposefully. It's all good advice. It also works.
As befits an extremely successful journalist, speech-writer and spin doctor, Campbell writes clearly and forcefully. His examples and case-studies, gathered from sport, politics and personal experience, are well-chosen, memorable and sometimes surprising, e.g. a life-long republican's encomium to HM the Queen. If some of his basic points are rather simple, isn't this generally true of helpful advice?
The best thing about this book may well be its tone, though. In contrast with many self-help books, which can often read like unrelieved padding, all written on autopilot, one gets the distinct sense that 'Winners' is informed by something more genuine and immediate. There may be a reason for this. Not to put too fine a point on it, one can't quite forget that Alastair Campbell, whatever else one might think about him, personally fought his way back from a full-on nervous breakdown, took on a high-profile job wherein every vulnerability in his mental health would be open to attack on a regular basis, and has somehow emerged from all of this stronger than ever.
I suspect that Campbell has had to have a tough word with himself from time to time, has learned lessons from the success of others as means of personal survival, and that 'Winners' is in fact the fruit of that very extended, hard-won and probably rather painful harvest.
So in summary, this book probably isn't what you think it is. It is practical, pragmatic and hugely effective. I can't say it solved my planning dispute, which is still a mess, but it absolutely transformed my mental attitude toward it, my ability to meet that particular set of challenges and to bounce back from inevitable setbacks. If I now feel stronger for having got through an awful few months as I did, 'Winners' deserves a lot of the credit. I know that I'll turn to it again the next time I need robust advice and encouragement. I really could not recommend this book more strongly.
Dropped a star on the review because the author is very bias on his politics which is quite intrusive.
However, it is far too long by half. The same points could have been made as effectively but much more concisely.