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Winner Takes All: Seven-and-a-half principles for winning more bids, tenders and proposals Paperback – 7 Nov 2013
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About the Author
Scott Keyser is an independent consultant and expert in helping companies win big contracts. His clients include The Economist, PWC, Allen & Overy and Haymarket.
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Top customer reviews
It takes you through every stage of the process from deciding whether to bid, through to shaping and presenting your proposal and getting client feedback. The structure makes it easy to revisit the relevant section if you feel that your bids are losing their way and need to get back on track.
I’d thoroughly recommend Winner Takes All to anyone who wants great systems and techniques to help them improve their prospects of winning more bids, tenders and proposals.
There are useful chapter summaries and frameworks, and the anecdotes enrich this beautifully produced book. The principles include pre-qualification of every opportunity, persuasion through the written word (an area in which the author excels), and management of the bid like a project. And the half principle? You'll have to read it yourself...
I like the step-by-step practical nature of the book and the exercises to make you think at the end of each chapter. The author runs training on persuasive writing, which means that you can expect and enjoy a well-written and structured book.
Whether or not you are new to writing proposals or taking part in competitive pitching, you will learn something from this book.
I'd like to see a Kindle version although I appreciate that the tables, charts and general notations in the text may be less powerful in that context. I think I'd probably want both - for mobile reading but also reference on my desk!