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Win Win:How to get a winning result from persuasive negotiations: How to get a winning result from persuasive negotiations Paperback – 11 Jun 2015

4.8 out of 5 stars 45 customer reviews

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  • Win Win:How to get a winning result from persuasive negotiations: How to get a winning result from persuasive negotiations
  • +
  • Getting to Yes: Negotiating an agreement without giving in
  • +
  • Never Split the Difference: Negotiating as if Your Life Depended on It
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Product details

  • Paperback: 296 pages
  • Publisher: Pearson; 01 edition (11 Jun. 2015)
  • Language: English
  • ISBN-10: 1292074086
  • ISBN-13: 978-1292074085
  • Product Dimensions: 13.7 x 2.3 x 21.3 cm
  • Average Customer Review: 4.8 out of 5 stars 45 customer reviews
  • Amazon Bestsellers Rank: 153,198 in Books (See Top 100 in Books)
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Product description

From the Back Cover

The only obstacle to you getting what you want is you!


Using the practical and highly-effective 11 Steps of Negotiation you can break through all the barriers that prevent you reaching mutually agreeable outcomes.


Written by an expert with over 25 years of successful negotiating, Win Win will teach you, step by step, the essential art of effective negotiation. Whatever the situation, whatever you want, you’ll discover how to negotiate powerfully, persuasively and with one eye firmly on the prize:


·    Save time, money and eliminate lengthy debates

·    Avoid conflict and disagreement and learn to manage difficult people  

·    Get more of what you want, more often with the power of persuasion

·    Boost your confidence and always get the results you’re after


Discover how to get past 'NO' and straight to 'YES' – quicker, calmer and without giving in.


"Everything you need to know for successful negotiation - and how to do it." Jeremy Wilson, Vice Chairman, Corporate Banking, Barclays Bank plc

“Anyone who negotiates anything, should have a copy on their desk.” Michael Ogilvie, Senior Partner, OBC The Accountants

"I wish I could get everyone in business to read this book." Geoff Hunt, Commercial Director, Arup




About the Author

Derek Arden is a leading negotiation expert. An international keynote conference speaker, business coach and facilitator, he has worked in 27 countries, with 5 business schools and has been a visiting lecturer at the Henley Management College for 12 years.


Derek was a Director in a large profit centre of a financial institution for 12 years and has negotiated transactions worth £3bn.

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