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About William Freeman
William Freeman is a speaker, toastmaster, wedding celebrant, business 'guru', cartoonist and author. His books are punchy and to the point; you'll get valuable information and guidance for less cost than a coffee-bar cappuccino - and a small one at that.
There are books that will help you with weddings and civil partnerships (planning the event, effective wedding speeches). There are books to help you set up and run your business; there are books that will help you discover how you can earn money from public speaking and MC work - and there are books that will amuse you and show you how to make money in the humour world.
His popular kindle book 'Want To Give Them A Good Talking To? will show you how you make money from a wide variety of speaking opportunities. If you occasionally have to 'say a few words' or want to have the confidence to do so, then this book is a 'must' for you.
William's business experience (at the heart of his business books) comes from 20 years of IBM sales and management experience and a similar amount of time running his own ventures in training and motivational speaking (senior partner Cambridge Associates UK). He created the 'Two Minute Message' technique, breathing fresh life into the, now rather hackneyed, 'Elevator Pitch' principle. This process formed a core element of BT UK WorldClass sales training - and he has written three business books based on this topic.
William has been a cartoonist for over twenty years and had cartoons published in 'Private Eye', 'The Oldie', 'Punch' and lots of other, lesser known, periodicals. He has done the cartoon illustrations for a few non-fiction books.
He’s a former president of the local chamber of commerce and, on a more frivolous front, he is a keen saxophone player, harmonica player and ballroom dancer (displaying more enthusiasm than competence in each of these genres!).
That partly explains why I wrote this book. Be aware, though, that it isn’t a diary; it isn’t a eulogy and it certainly isn’t a novel. You'll read some character-forming memories of a wartime baby who became a cripplingly shy teenager and, eventually, a slightly egotistical performing show off.
1. EARLY ARRIVAL
2. DAD, CAPTAIN MARVEL & FREDDIE FREEMAN
3. MAKE DO AND MEND
4. ‘NO PUDDING UNTIL YOU CLEAN YOUR PLATE’
5. THIS LITTLE PIGGY …
6. PRIMARY SCHOOLDAYS
7. NETTY, PRIVY AND NIGHT SOIL
8. FIRES FOR WARMTH, HOT WATER AND COOKING
9. LIGHT, SOUND, VISION
10. NORMAL DANGEROUS CHILDHOOD PLAY
11. THE KNIFE CARRYING CULTURE OF MY YOUTH
12. BIRDS OF A FEATHER
13. UNWANTED ROAST CHICKENS
14. SEGREGATED SEA SWIMMING
15. CHRISTMAS TIMES
16. MY UNAPPRECIATED HOME TOWN
17. THE AIRD FAMILY
18. SCOUTING FOR BOYS
20. CARTOONS AND CARTOONING
21. HOLIDAYS BEFORE PACKAGES
22. SPORTING DISASTERS AND DECEPTIONS
23. EDUCATION AND THE ‘SLIDING DOORS’ IMPACT
24. MY SPORTING LIFE
25. HOLIDAY CAMP WORKING
26. AND HOW IT ALMOST BECAME REAL LIFE
27. FRIVOLITY TO FRIVOLITY VIA A PROPER JOB
28. A TALE OF TWO WINE BARS
29. MY MUSICAL LIFE
30. BETTER THAN ANYTHING YOU’LL SEE IN THE WEST END
31. I ONCE MET…
33. BECOMING A ‘CABBAGE’
34. THE THINKER
35. BIRCH HILL CARE HOME
36. SIXTIES ‘COOL’
37. MY ECCENTRIC HOBBIES
38. JOB DONE? NOW WHAT?
I want my children and grandchildren to understand aspects of my life history and experiences and to know the kind of man that their dad / grandfather was. I’m not portraying myself as an ideal role model – far from it – I’m just giving some background information that could explain my behaviours and the things that influenced me.
NEW 2021 Edition
During my various careers over the last four decades (ouch!) and having started life as a very shy boy which I still am (shy, that is, not boy), I have been a reluctant and lazy salesman and I hated cold calling. I still do but, thanks to networking, I don't have to do it anymore.
This book explains the 'why', 'where' and 'how' of all variations of networking and how even the shyest of people can become productive networkers.
Go on, take a peek at the contents.
Now includes advice to handle COVID related planning challenges.
I am a public speaker, but this book isn’t about being able to have normal conversations and coming across as an interesting person, I assume that you can do that already; it’s about ‘public speaking’ in the sense that most people would interpret that phrase - making speeches, giving lectures and talks to a group of people or to a large audience.
This guidebook will help you if you are interested in joining the ‘speaking bandwagon’ and earning money from it. You might be interested in pursuing public speaking as a full-time career or interested in developing a hobby that can earn very good pocket money. Maybe you are just curious about ‘speaking’ and want to know the kinds of opportunity out there. Or, perhaps you’re looking for a few pointers on how you can become a better and more confident speaker when you next have to stand up and say a few words.
‘Would you care to say a few words?’; those eight words (go back and count them, you know you want to) can make even the strongest person’s heart start to flutter.
If any of these situations strike a chord, then this book will help you.
I’ve dabbled in the full range of speaking situations and earned my living from quite a few of them. I still do.
As a public speaker, I would classify myself as somewhere between ‘career speaking’ and ‘hobby speaking’. I’m not a ‘motivational speaker’ as such; I’m more about giving good content and humour (in appropriate proportions) and, in that way, giving motivation to my audience members to perform their respective jobs better – and to enjoy it more.
Over the last umpteen years, I’ve spent a good portion of my business life in sales training and management development and (if asked) I’ll still turn my hand to those things. I’m a bit over the hill nowadays to be viewed as a current expert on almost anything business related, although I have lots of anecdotal experiences (good and bad) that people learn from – or so they have told me.
In my early speaking days, I was challenging and confrontational in my presenting style (which didn’t please everyone); I would say things to provoke discussion and argument. I’m mellower now!
I’ve spoken at conventions, business luncheons, seminars, trade fairs, weddings and funerals. Nowadays, I’m pretty selective about this kind of work and, right now, I concentrate on master of ceremony (MC / Compére) and toastmaster work. I’m also a wedding celebrant which means I write personalized ceremonies and perform them wherever and wherever needed; I’ve performed throughout the UK and in Europe. I also do occasional ‘after dinner’ speaking. I probably work at wedding celebrations more than any other events – and I’m at an age where I am choosy (that’s my way of saying I’m lazy). Don’t get me wrong; I’m not being choosy like a prima donna, but I’m selective about what I do. I recognize that as a ‘senior citizen, I’m less credible in some topic areas than I used to be.
If you ever looked at greeting cards and thought, "I could write something as funny as that", or "I could write a sentimental caption as good as that", or even, "my photographs would make good greeting card covers", then you would be right. These captions and images come from somewhere and the truth is, they come from freelance contributors like me (and you, if you decide to try).
This book will tell you how to go about it; how to find your market, how to create ideas and how to submit them. You don't need anything special - some persistance and an idea on how to go about it. This book won't give you the persistance but it will give you everything else - apart from the pencil and paper (or computer).
If you want to earn some good pocket money (or more), then this (ridiculously inexpensive) book will tell you how.
Come and join the fun party; we'd love to see you.
That’s a bit unusual. Most wedding speeches are much longer than that and most speakers are apprehensive and nervous; that’s natural. So where does this anxiety and nervousness come from? Maybe it is genetic; something we are born with. Maybe our upbringing and environment have an impact. Maybe it’s the sense of, ‘this is an important occasion and I mustn’t let anybody down’. Or maybe it’s because we have been to weddings where speakers are eloquent, inspirational and amusing – and we feel the pressure to be the same.
Whatever the reasons, most people feel nervous and apprehensive about making a wedding speech. This book will give you some tips, guidance and reassurance. You’ll also get some examples and templates to help you build an effective wedding speech, whether you are ‘father of the bride’ (‘giver-away’), ‘bridegroom’ or ‘best man’ - or, indeed, any other wedding speech-maker.
"It's too expensive"; "I'll think about it"; "It's not for us': 'there are better options' and other comments of that ilk.
This workbook will show you the value (to you) of these statements and will give you techniques and confidence to handle them. These techniques have been developed over many years and based on practical experiences, both good and not so good.
Nothing can guarantee success every time, of course, but this book will get you in the best possible position to close more sales.
It tells the story of Tommy struggling through his business week trying to make best use of his time, without the benefit of using a good ‘elevator pitch’.
Although this is written as a parody, a kind of fable, a parable even, you will notice how a well applied elevator pitch could have helped Tommy in a variety of situations.
I bet that you recognise quite a few of them.
This book is based on the highly successful 'WorldClass Sales Training Programmes' and 'Board Level Selling Skills' Workshops run for top sales people in major UK based blue-chip organisations. Programmes were run in UK, US and France.
Look out for other books in the 'WorldClass' Series.
Of course you need a concise way to sell your value. The elevator pitch as it is currently described help you to do that pretty well. The image we have though, is of someone suddenly, and without any solicitation, describing how effective and wonderful they are. It's what I picture as, the 'Muhammad Ali' effect. "I am the greatest" (which he probably was!).
The new elevator pitch emerges as the two minute message; a way of selling your value that sets the context to arouse interest before you pitch your product. It starts with a conversation that very quickly creates the opening for your compelling message (formerly known as elevator pitch). It finishes with a realistic call to action that gets you to the next step.
The Two Minute Message idea has been used widely in many large UK companies. This book gives you enough information to get you started.