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William Beardmore: Transport is the Thing Paperback – 20 Jan 2004
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A lot of careful research has clearly been necessary...a unique piece of transport history. -- Transport Digest, autumn 2004
It is excellent that this inside story has been told in such an open and interesting way. -- Motor Sport Magazine, January, 2005
William Beardmore (later Lord Invernairn) made a considerable impact on the Scottish engineering industry at the turn of the 20th century. Legend has it that he summed up his strategy in a simple sentence: 'Transport is the thing'. Beardmore products included aero engines, motorcycles, cars and zeppelins, while the company also built airstrips and the first flat deck aircraft carrier. William Beardmore was a great innovator but made several strategic business mistakes - a historian of the Glasgow scene described him as "a man whose enormous vision and imagination were probably only matched by his poverty of judgement and lack of business skills."See all Product description
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Hurst has caught the fundamentals of the mess of empire and the confusion of ideas correctly. There is a misinterpretation of data and detail and it comes to light in the aviation sections which have to be read and cross checked against standard works. Even some of the works he refers to are blatantly innaccurate and the illustrations could have been a lot better at the price
But really this is a fine effort written from a distance, South Africa and to quote a former employee of Beardmore - William Beardmore took my lungs - no wonder the place went bust after reading this