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Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money by [Flynn, Pat]
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Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money Kindle Edition

4.9 out of 5 stars 34 customer reviews

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Product description

About the Author

Pat Flynn is a thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses. He is routinely celebrated for his transparent leadership style and authentic principles. Pat overcame career adversity at an early age by finding his own path and true passion. Despite his success in business, Pat's greatest joys are spending time with his family and friends as well as helping inspire and educate others on how to succeed with their own entrepreneurial careers.

Pat has been featured in The New York Times and Forbes Magazine for his accomplishments, and has recently been enjoying talking about his story and business strategies in front of large crowds at various conferences and events all around the world. His top-ranked business podcast, The Smart Passive Income Podcast, has earned over 25 million downloads and continues to inspire people as they work through their online business journey today.

Pat is also an advisor to Pencils of Promise, a nonprofit organization dedicated to building schools in the developing world, as well as companies such as LeadPages and ConvertKit.


Product details

  • Format: Kindle Edition
  • File Size: 22063 KB
  • Print Length: 341 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: SPI Publications (31 Jan. 2016)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B01BCLPPAK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.9 out of 5 stars 34 customer reviews
  • Amazon Bestsellers Rank: #10,284 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Kindle Edition Verified Purchase
This is a super book to help you assess your exciting idea for a new business before you fully comic to it.

Whilst many of the ideas can be carried across to the physical world, it's particularly suitable for information marketing and app/software development.

There are four main sections.
1 - Mission Design - this is all about you and making sure that the business idea fits with you, your skills, the work habits you've displayed and what you want for yourself and your family.

2 - Development Lab - this is about getting much clearer about your idea and what it means.

3- Flight Planning - understanding the customers in your target market and the competition

4 - Flight Simulator - which validates your business concept in various stages, all the way through to getting money from a few early buyers before the product is ready.

The best section is the first. Designing your business to support the life you want to lead is huge. At this stage, the idea of starting your own business is an extremely inspiring romantic dream but things can change quickly when you receive a few setbacks and the entire process isn't as easy as you expected.

That said, if you've followed the rest of the processes in the book, you should have enough belief in the idea for you to be resilient.

I don't do much with business start-ups these days but I was always keen to get across the idea that it's much better to lose money on paper than in real life. Even when you've done everything in the book, success isn't guaranteed but the probabilities will be higher. Plan carefully and pay particular attention to what could stop you. Also avoid making big commitments because sometimes the smart thing to do is to stop.
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Format: Kindle Edition Verified Purchase
I listen a lot to Pat FLynn's SPI Podcast.
I am an artist and designer and use his tips to expand my web coverage and get new ideas for my art business.
This book came out at a perfect time for me as I am developing a new idea related to a workshop I do but doing it online.
I initially looked through the whole book.
I then went through the exercises. At this stage, I am on the chapter that encourages one to go out and tell people the idea.
I have been doing this and wow, an important contact I know told me to do it in a completely new way. At first I felt down in the dumps, but then I have started to run with this new idea and it makes my idea even more exciting. I will now have to tell people about the new concept to see the reaction.

I think some negative reviews here mention the exercises have been made by other people, and in the book credit is given where the ideas have been developed from others.

This is not a problem for me. I have so many things and ideas, I am always looking at new business ideas, youtube ideas about planning etc etc and then there is all the art/design I look at and I need to focus on simple but important steps. This book does this for me and I am really glad I am using this for my latest idea.

Of course, this book does not garuntee you to have a succesful idea. However, it does increase the likeliehood and also the exercise, process and also a nice touch about how you want your life to be in 5 years time and if it correlates to the idea you have, make sure that your idea will be strong and if it is not, then if you go through the exercises properly, you will realise that your idea sucks and you will have to change it or have a better one.
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Format: Kindle Edition Verified Purchase
Good examples, step by step guide how to validate your business idea. Examples and exercises, which is very good. I can honestly Recommend this book.
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Format: Paperback
As I live in the UK, I had to wait until this week (Thurs) before my paperback copy of this book arrived from the USA. I was fortunate to grab hold of a preview version of this book before release date so had time to read it while I waited for mine to arrive. I have followed Pat Flynn for a few years now and have read and listened to a lot of his content.
He is honestly one of the most open and transparent entrepreneurs that I have come across, so was pleased when I was given the chance to preview this book.

Will It Fly is about testing out and validating your business ideas before going down the road of spending too much time...and money on something that may not reap rewards further down the line. This book is relevant to all types of business and NO, this is not just another Internet Marketing 'Get Rich Quick Scheme'.......It is about honest, hard work and research.

Pat uses analogy and example to teach how to validate your ideas and how to 'test the waters'.....before taking the plunge. The book is broken down into manageable chunks with set tasks to complete, before moving on to the next part. This ensures that you don't get ahead of yourself (i.e. not running before you can walk!)
There is also an online companion course with videos from Pat, to accompany Will It Fly, which you can gain access to once purchased. These also help to reinforce the teachings.

If you have been 'sitting on the fence' and have been holding yourself back, I can thoroughly recommend this to you as it may just be what you need to give you that push and get you going.

Tim
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