Wikinomics: How Mass Collaboration Changes Everything Paperback – 1 Jun 2008
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"* 'If you want to enlighten yourself about how the internet is revolutionizing the way people and business operate, then this is a dizzyingly fascinating book to help you...' Guardian * 'A must-click for all webheads... Great fun for anyone with an interest in why this online lark is really as important as we evangelists keep saying it is.' Matthew D'Ancona, Spectator"
About the Author
Don Tapscott is Chief Executive and Founder of New Paradigm, a think tank and strategy consulting company. He is the author of ten books. He teaches at the University of Toronto. Anthony D. Williams has been researching and writing books about trends in technology and society for over a decade. His advice has been sought by international institutions including the World Bank. He holds a Masters in Research from the LSE and is Vice President and Executive Editor at New Paradigm. Visit www.wikinomics.com
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Top Customer Reviews
Is there anything in Wikinomics that readers of Tapscott's previous books would find surprising or different? No. To be honest I found it most of use for pulling together case studies for internal and external presentations to help clients and peers `get' online/digital/web 2.0.
If you haven't read a Tapscott book before then this one is a well-read and researched book that provides up-to-date examples of offline and and online collaboration and how this is affecting the world of commerce. If you are familiar with his work pick it up secondhand on Amazon Marketplace it's an interesting but by no means essential read.
Tapscotts message is very clear. The old style world of the hierarchical, executive centric model of corporate governance is dying, and a new more open world of open information, mass participation, and arguably democratic, mode of development is emerging. The implications of this are met with opposition, which Tapscott routinely explores, but argues that opposition is essentially futile. The successful corporations are those that have introduced greater leniency with intellectual property and patent laws, and even when those reluctant companies have had their intellectual property integrity compromised, they have nonetheless benefited from the innovation that mass collaboration brings.
The way forward, Tapscott argues, is largely driven by the blogosphere, and ideagoras, similar in the way that Athenians and the inhabitants of Alexandria shared information in ancient times, albeit with the tools of mass communication.
Tapscott differentiates between the Web, and the Web 2.0, in the sense that the former was the earlier version of the net, essentially more closed and generally with a read only format, and the latter being the more open, widely participated internet world of google, youtube, myspace, and the blogosphere.
This has led to a revolution in the workplace wherein managers and executives frequently use the blogosphere for communication and increased participation with employees, wherein the employee/employer demarcation is increasingly been flattened.Read more ›
Most Recent Customer Reviews
This book underlines what's important today to be able to succeed in business world, and I mean any business. Read morePublished 11 months ago by Satu Lummevuo
I am about two-thirds through this book, and it has taken me a long time to get this far, just because it is so frustrating. Essentially, this book is incredibly bloated. Read morePublished 21 months ago by Thomas Owen
Very good overview for managers and decision makers that are considering wether building genuine engagement with their customers is a good think or notPublished on 10 May 2014 by lumar
The book include a lot interesting examples, although provide a more positive review about digital economy. It happen before the year of 2006. Some examples are slightly old.Published on 15 April 2014 by qian
This book was slated! But it is intelligently written with multiple ideas from different industries where giving stuff away isi generating profit for those companies. Read morePublished on 27 May 2013 by K. Browne
Excellent quality and arrived on time! No marks or damages on the book. I would certainly buy from the same shipper again! Read morePublished on 6 Dec. 2011 by PEL
As a Business & Technology Writer, I need to keep abreast of what is happening in business and technology. Read morePublished on 12 Sept. 2011 by Joe Figueiredo
This is the most interesting technology book I've ever read. It's quite simply different gravy. I read it twice because it was so interesting. Read morePublished on 15 Aug. 2011 by Mr. D. J. Bennett
An insightful examination of the effect of mass collaboration upon the evolving world of business and information that covers some obvious and well known fields such as Wikipedia,... Read morePublished on 27 May 2011 by Adrian J. Smith