- Hardcover: 336 pages
- Publisher: Atlantic Books (12 July 2007)
- Language: English
- ISBN-10: 1843546361
- ISBN-13: 978-1843546368
- Product Dimensions: 14.8 x 3.1 x 22.3 cm
- Average Customer Review: 3.7 out of 5 stars See all reviews (42 customer reviews)
- Amazon Bestsellers Rank: 722,475 in Books (See Top 100 in Books)
Wikinomics: How Mass Collaboration Changes Everything Hardcover – 12 Jul 2007
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An important book.
-- A G Lafley, CEO Proctor & Gamble
One of the best business books I have read in years. If you are running a business, you would be cavalier not to take on board its messages. -- Management Today, August 2007
The best picture so far of the new world of enterprise, collaboration, innovation and value creation. This is a breathtaking piece of work. -- Tom Peters, author of In Search of Excellence
Wikinomics heralds the biggest change in collaboration to date... In order to understand the opportunities this presents for companies, read this book. -- Eric Schmidt, CEO Google
An International Bestseller. An Economist Book of the Year. A Financial Times Book of the Year. Shortlisted for the Financial Times Business Book of the Year. Repackaged for paperback. Wikinomics shows how businesses can collaborate creatively with their customers to succeed in the age of Wikipedia, YouTube and Linux: 'The Number 1 must-read... A breathtaking piece of work.' Tom Peters. --This text refers to an out of print or unavailable edition of this title.See all Product description
Top Customer Reviews
Some of the examples of mass collaboration cited as fundamental paradigm shifts strike me as incremental shifts at best - chief amongst these, the example of GoldCorp who opened up their geological data to everyone and as a result netted a huge windfall of information that led to the identification of new, rich seams of gold in a mine that was about to be closed. It's interesting, yes, but I feel nothing revolutionary. The GoldCorp situation says more 'competition' than 'collaboration' to me - effectively GoldCorp ran a competition in which they said 'Find us some gold, win a prize!'. None of the mechanisms that lead to mass collaboration as a genuinely new phenomenon are present in a number of the examples given.
The book is sparesely sourced, but contains interviews (or at least, soundbites) with a number of very prominent figures in the computing industry and other areas. Some of these people are pioneers in some of the emergent ideas that, in my opinion, indicate collaboration as a paradigm shift.
What I got: a shallow, extremely (!) poorly structured book which touches an important trend. Some good (and thoroughly repeated) examples, even enlightening ones, many quotes type CEO-bla-bla. But the book suffers from too many repetitions and no real punchline. A balanced, critical discussion about the importance of wikinomics is absent, the authors seem totally in love with their creation "wikinomics" and loose their critical sense.
This book could and should be condensed to 20 pages (it's over 300 pages long!) without substantial loss of content.
All this being said: If you are interested in the web, "wikinomics", open source, and related trends, you are looking in the wrong place. There must be something better, but I do not yet know one yet. In a different book, "Hackers and Painters", by Paul Graham, there are a couple of pages where the author touches these topics: much more enlightening. Graham's book is brilliant, thoroughly readable, though technical in some chapters, and provides you with INSIGHT. It's not meant to touch the same topic as "Wikinomics", but the few pages where there is overlap are so much better...
But when it alleges that this will extend into the physical world, of car design for instance, its examples are woefully thin. Furthermore the authors simply don't acknowledge that design is only one part of the production of cars and that other physical processes are likely to remain unchanged.
I'm sure if you are a magazine editor and your friends all work in publishing or software everything is changing, but where is the evidence that nursing, bus driving, window cleaning or garden design to pluck a few random examples ever will be revolutionised by mass collaboration?
The authors simply make an extravagant claim they cannot back up.
Furthermore as a web editor looking for practical pointers, the news that the staff at Geek Squad are encouraged to spend all day on online games simply isn't helpful to me. They live in a specialised world and nothing the authors write has convinced me that my own workplace would benefit from me and my colleagues playing online games. Again, the authors' examples don't represent EVERYTHING, they represent life in parts of California, London, Bangalore and a handful of other places.
Most Recent Customer Reviews
This book underlines what's important today to be able to succeed in business world, and I mean any business. Read morePublished 22 months ago by Satu Lummevuo
An insightful examination of the effect of mass collaboration upon the evolving world of business and information that covers some obvious and well known fields such as Wikipedia,... Read morePublished 22 months ago by M Khalif
I am about two-thirds through this book, and it has taken me a long time to get this far, just because it is so frustrating. Essentially, this book is incredibly bloated. Read morePublished on 10 Oct. 2014 by Thomas Owen
Very good overview for managers and decision makers that are considering wether building genuine engagement with their customers is a good think or notPublished on 10 May 2014 by lumar
The book include a lot interesting examples, although provide a more positive review about digital economy. It happen before the year of 2006. Some examples are slightly old.Published on 15 April 2014 by qian
This book was slated! But it is intelligently written with multiple ideas from different industries where giving stuff away isi generating profit for those companies. Read morePublished on 27 May 2013 by K. Browne
Excellent quality and arrived on time! No marks or damages on the book. I would certainly buy from the same shipper again! Read morePublished on 6 Dec. 2011 by PEL
As a Business & Technology Writer, I need to keep abreast of what is happening in business and technology. Read morePublished on 12 Sept. 2011 by Joe Figueiredo
This is the most interesting technology book I've ever read. It's quite simply different gravy. I read it twice because it was so interesting. Read morePublished on 15 Aug. 2011 by Mr. D. J. Bennett