- Hardcover: 408 pages
- Publisher: Atlantic Books (12 July 2007)
- Language: English
- ISBN-10: 1843546361
- ISBN-13: 978-1843546368
- Product Dimensions: 14.9 x 3.2 x 22.3 cm
- Average Customer Review: 3.7 out of 5 stars See all reviews (42 customer reviews)
- Amazon Bestsellers Rank: 309,492 in Books (See Top 100 in Books)
Wikinomics: How Mass Collaboration Changes Everything Hardcover – 12 Jul 2007
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An important book.
-- A G Lafley, CEO Proctor & Gamble
One of the best business books I have read in years. If you are running a business, you would be cavalier not to take on board its messages. -- Management Today, August 2007
The best picture so far of the new world of enterprise, collaboration, innovation and value creation. This is a breathtaking piece of work. -- Tom Peters, author of In Search of Excellence
Wikinomics heralds the biggest change in collaboration to date... In order to understand the opportunities this presents for companies, read this book. -- Eric Schmidt, CEO Google
About the Author
Don Tapscott is chief executive of New Paradigm, a think tank. He is the author of ten books. He teaches at the University of Toronto. Anthony D. Williams is a research director at New Paradigm. He teaches at the London School of Economics.
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Top Customer Reviews
Is there anything in Wikinomics that readers of Tapscott's previous books would find surprising or different? No. To be honest I found it most of use for pulling together case studies for internal and external presentations to help clients and peers `get' online/digital/web 2.0.
If you haven't read a Tapscott book before then this one is a well-read and researched book that provides up-to-date examples of offline and and online collaboration and how this is affecting the world of commerce. If you are familiar with his work pick it up secondhand on Amazon Marketplace it's an interesting but by no means essential read.
But when it alleges that this will extend into the physical world, of car design for instance, its examples are woefully thin. Furthermore the authors simply don't acknowledge that design is only one part of the production of cars and that other physical processes are likely to remain unchanged.
I'm sure if you are a magazine editor and your friends all work in publishing or software everything is changing, but where is the evidence that nursing, bus driving, window cleaning or garden design to pluck a few random examples ever will be revolutionised by mass collaboration?
The authors simply make an extravagant claim they cannot back up.
Furthermore as a web editor looking for practical pointers, the news that the staff at Geek Squad are encouraged to spend all day on online games simply isn't helpful to me. They live in a specialised world and nothing the authors write has convinced me that my own workplace would benefit from me and my colleagues playing online games. Again, the authors' examples don't represent EVERYTHING, they represent life in parts of California, London, Bangalore and a handful of other places.
Most Recent Customer Reviews
This book underlines what's important today to be able to succeed in business world, and I mean any business. Read morePublished 14 months ago by Satu Lummevuo
An insightful examination of the effect of mass collaboration upon the evolving world of business and information that covers some obvious and well known fields such as Wikipedia,... Read morePublished 14 months ago by M Khalif
I am about two-thirds through this book, and it has taken me a long time to get this far, just because it is so frustrating. Essentially, this book is incredibly bloated. Read morePublished on 10 Oct. 2014 by Thomas Owen
Very good overview for managers and decision makers that are considering wether building genuine engagement with their customers is a good think or notPublished on 10 May 2014 by lumar
The book include a lot interesting examples, although provide a more positive review about digital economy. It happen before the year of 2006. Some examples are slightly old.Published on 15 April 2014 by qian
This book was slated! But it is intelligently written with multiple ideas from different industries where giving stuff away isi generating profit for those companies. Read morePublished on 27 May 2013 by K. Browne
Excellent quality and arrived on time! No marks or damages on the book. I would certainly buy from the same shipper again! Read morePublished on 6 Dec. 2011 by PEL
As a Business & Technology Writer, I need to keep abreast of what is happening in business and technology. Read morePublished on 12 Sept. 2011 by Joe Figueiredo
This is the most interesting technology book I've ever read. It's quite simply different gravy. I read it twice because it was so interesting. Read morePublished on 15 Aug. 2011 by Mr. D. J. Bennett