- Hardcover: 352 pages
- Publisher: Portfolio; First edition (2 Mar. 2007)
- Language: English
- ISBN-10: 1591841380
- ISBN-13: 978-1591841388
- Product Dimensions: 16 x 2.8 x 23.6 cm
- Average Customer Review: 42 customer reviews
- Amazon Bestsellers Rank: 2,614,284 in Books (See Top 100 in Books)
Wikinomics: How Mass Collaboration Changes Everything Hardcover – 2 Mar 2007
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About the Author
Don Tapscott is chief executive of New Paradigm, a think tank and strategy consulting company he founded in 1992. He is the author of ten books, including the bestsellers Paradigm Shift, The Digital Economy, Growing Up Digital, The Naked Corporation and Digital Capital. He teaches at the Rotman School of Management at the University of Toronto.
Anthony D. Williams is a research director at New Paradigm. He holds a masterÂs of research from the London School of Economics where he has been teaching over the last year. He leads New ParadigmÂs work in the areas of innovation and intellectual property.
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Some of the examples of mass collaboration cited as fundamental paradigm shifts strike me as incremental shifts at best - chief amongst these, the example of GoldCorp who opened up their geological data to everyone and as a result netted a huge windfall of information that led to the identification of new, rich seams of gold in a mine that was about to be closed. It's interesting, yes, but I feel nothing revolutionary. The GoldCorp situation says more 'competition' than 'collaboration' to me - effectively GoldCorp ran a competition in which they said 'Find us some gold, win a prize!'. None of the mechanisms that lead to mass collaboration as a genuinely new phenomenon are present in a number of the examples given.
The book is sparesely sourced, but contains interviews (or at least, soundbites) with a number of very prominent figures in the computing industry and other areas. Some of these people are pioneers in some of the emergent ideas that, in my opinion, indicate collaboration as a paradigm shift.
Some of the examples are great such as the gold mining and the role of IBM in open source development but some cases are less clear cut. The reverse engineering of Japanese motorcycles by the newly rising Chinese industry perhaps should give us a warning about how the knowledge economy is ultimately at the mercy of the manufacturing economy that for now are collaborators. Collaboration is fine so long as altruism flourishes and everyone benefits but eventually someone wants more then their fare share of the pie.
The test will be to see how many of the businesses described in the book outlive the current economic downturn. Those that do will have proved the point but I do not think it is a one fit solution for all.
1. To explore further how collaborative technologies could be optimised and used more effectively.
2. Continue to evaluate and keep an overview of the open source movement and software development, in general.
Since reading this book I've been trying to find ways for my organisation to better collaborate internally, as well as with our customers & suppliers. Some have been executed & some are ready to be executed & the rewards (better/closer engagement) are tangible.
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