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Why Women Don't Ask: The high cost of avoiding negotiation - and positive strategies for change Paperback – 4 Sep 2008
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Highly readable, thoroughly researched and important, should be read by anyone with a fear of negotiating, male or female. (NEW YORK TIMES)
The high price of avoiding negotiations - and the potential for changeSee all Product description
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The authors' hypothesis is that because of conditioning and social norms women aren't comfortable with asking for what they want. Women are regarded as pushy or unattractive if they make it known what they want, whether at home or at work. One sentence towards the end of the book sums it up for me - 'Women's lives have changed, our thinking has not'.
The only reason I haven't given the book 5 stars is because it has mainly American examples which do not always relate well to the situation in the UK. Well worth a read by both men and women.
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