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Why Aren't They Shouting?: A Banker’s Tale of Change, Computers and Perpetual Crisis Paperback – 15 Jun 2017
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"An animated, first-person narrative about the reality of banking … lively and engaging … Rodgers takes your hand and walks you through the history of finance." (LSE Review of Books)
"A welcome addition to the panoply of must-read titles about banking before, during and after the crisis … by someone who was actually at the centre of the industry at the time." (Euromoney)
"A rip-roaring ride through the dealing floors of the world’s financial market … the storyline is eloquent, right up there with the calibre of the master of the genre, Michael Lewis." (Financial Advisor)
"This is an enjoyable, fast-paced yet informative book … readers will be absorbed and fascinated by the inner workings of an industry that is essential to all our lives." (International Investment)
"A truly insightful look into the history of technology and what it could mean for banking’s future" (Small Business Trends)
About the Author
Kevin Rodgers started his career as a trader with Merrill Lynch before joining another American bank, Bankers Trust. From there he went on to work as a managing director of Deutsche Bank for 15 years and latterly as global head of foreign exchange.
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Trading floors were once a testosterone fuelled if somewhat lively place to work however now on a volatile days trading you will just hear the computer fans increase a notch or two and the repetitive tapping of fingers on plastic keyboards. This book explains to the reader how some of the most deemed complex parts of banking are managed, you will not need financial knowledge to appreciate how well written this book is in fact when you do read this book you may have become a little more knowledgeable than ‘some’ experts……
Advancement of computer technology, speed and power will never end (ignoring Moore's law) it may have slowed a little due to today's banking budgets going on compliance and regulatory changes but the end is still far far away.
‘Why Aren’t They Shouting’ may now have taken precedence over Roger Lowenstein 'When Genius Fails'
I have also been part of, and seen first hand, the changes that Kevin so eloquently and effortlessly describes, even the sometimes (often!) dry and complex terms of options, and system and solutions changes and upgrades!
This book is right up there with all the best and classic must-reads of trading and finance!
Given he helped create a multi-billion euro business it wold have been easy for Rodgers to have written a "Celebrity CEO" type book that simply recounted his successes. He has actually written a deeply insightful and honest book about his experiences, the mechanics of capital markets and the need for reform.
In the financial literature there are many great stories of investment banking heroes and villans or triumphs and disaster. There are also a great many useful technical books. "Why Aren't They Shouting?" is seemingly unique because it manages to both explain the mechanics of trading in an accessible way and also make it real, by drawing on his real life experiences.
The final chapter “Das Ende” contains an intelligent analysis of the problems of managing and regulating the highly complex organisations, that banks have evolved into. Whether you agree with his conclusions or not it will certainly make you think about the sector more clearly and challenge your assumptions.
This book is be particularly useful for both those who want a detailed understanding of FX markets or a broader understanding of markets and trading. I would strongly recommend it for anyone working in bank or a regulator, that does not have direct experience of working in the front office.
Kevin's writing style is interesting, high-bandwidth, fast-paced and, often, very funny. His explanation of the markets is delivered in a way that the often complex and tedious details are understood, and enjoyed, by anyone. Indeed, I have personally experienced many traders fumbling a decent description of "the greeks" and options trading to us geeks, but Kevin delivers this in a comprehensive and concise way without the usual inducement of narcolepsy.
In all, I thought this was a thoroughly enjoyable read and I hope Kevin follows this with more books.
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