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A Whole New Mind: How to Thrive in the New Conceptual Age Paperback – 1 Sep 2005
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"A Whole New Mind is a very important, convincingly argued, and mind-altering book." -- Po Bronson, author of What Should I Do With My Life
"This book is a miracle... [Dan Pink] provides an original and profound and practical guidebook for survival - and joy." -- Tom Peters, author of In Search of Excellence and Re-Imagine!
From the Inside Flap
"A breezy, good humored read... for those wishing to give their own creative muscles [a] workout, the book is full of exercises and resources."
- Harvard Business Review
"Right on the money... If Daniel Pink is correct about the 21st-century workforce, then all those college majors that cause parents to grimace (art history? philosophy?) will gain newfound acceptance."
- US News and World Report
"Well-researched and delightfully well-written... laced with humor and profound insights ... Pink has done a masterful job using both sides of his brain."
- Ft. Worth Star-Telegram
"Will give you a new way to look at your work, your talent, your future."
- Worthwhile Magazine
Top customer reviews
And whenever I think of the left brain, with its more logical, linear, sequential, computer-like functions, I think of Star Trek’s Mr Spock. As any Trekkie will tell you, Spock is the guy with the funny ears (actor Leonard Nemoy) who served as science officer (Starfleet service number S179-276 SP) aboard the Starship Enterprise. Spock’s mother was a human schoolteacher, his father a diplomat from the Planet Vulcan, and poor Spock was torn between the rigid discipline of Vulcan logic and the emotionalism of his human side. I am certain that the creators of Star Trek knew a great deal about the way our left and right brains work.
The idea generation process in our brain goes through two stages. In Stage 1, we take the jumble of unstructured data swimming around in our right brain, and start simplifying, categorising, identifying and labelling this data. In Stage 2, we use our logical left brain to process, evaluate, assess and judge the unstructured data from the right brain. Most of us are far too quick to use our left brain. No sooner do we ask ourselves: “What would happen if I tried idea X?” than our left brain tells us that the idea is stupid, illogical and unworkable. Instead of mulling over the ideas thrown up by our right brain, we’re often too quick to jump to the second stage of the thought process, using highly judgmental left brain tools to tackle the ideas generated in our more imaginative right brain.
Our left brain functions like Spock’s. It uses only logic to assess situations. That’s why we must prevent the super-logical Spock, who lacks the ability to feel human emotions, to prematurely intervene in the idea generation process. It is true that without the Spock-like logic processor in our heads, we would never come to any conclusions or make any decision. But we can keep him outside the door a little longer. By allowing ourselves to wallow around for longer in right brain thinking, we will become more spontaneous, less rigid and more imaginative. And unlike Spock (who almost never cracked a smile) - we’ll have more fun, too.
Daniel H Pink takes right-left brain to a new level in A Whole New Mind: Why right-brainers will rule the future. He reminds us that Peter Drucker, the father of management science, coined the term: Information Age. Drucker’s knowledge workers (a term he first used in 1959 to describe lawyers, accountants, doctors, engineers, teachers and executives) get paid for applying theoretical and analytic knowledge. The Information Age places a premium on activities associated with the left side of the brain.
The age of the knowledge worker is rapidly coming to an end, says Pink. Welcome to the era of the conceptual worker, for whom the right brain is dominant: artistry, empathy, inventiveness, big-picture thinking. Left brain used to be the driver, and right brain was the passenger. Now right brain has grabbed the wheel, has its foot on the accelerator, and is determining where we’re going and how we’ll get there. Interestingly, Pink describes himself as a left-brainer who is grappling with right brain thinking.
Design is more important than function for conceptual workers, says Pink. Story is more important than argument; symphony is more important than focus; empathy is more important than logic; play is more important than seriousness; and meaning is more important than accumulation. The implication of this is that while left brain activities still matter, they are not enough. Left-brainers will not immediately be out of work, but people will have to knock their right-brain muscles into shape. Pink's right–left brain message is not entirely new, but he gets his message across in a clearer and more accessible way.
Implement loads within my school-provides ideas, structure and initiates a million questions about what we do and why we do it. Simply brilliant.
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In some ways the book is more of a reference book than a traditional book.Read more