A Whole New Mind: Why Right-Brainers Will Rule the Future Paperback – 17 Apr 2008
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A very important, convincingly argued and mind-altering book. --Po Bronson - Author of What Should I do With My Life?
One of those rare books that marks a turning point, one of those books you wish you'd read before everyone else did. --Seth Godin - Author of Purple Cow and Free Prize Inside
From the Inside Flap
"A breezy, good humored read... for those wishing to give their own creative muscles [a] workout, the book is full of exercises and resources."
- Harvard Business Review
"Right on the money... If Daniel Pink is correct about the 21st-century workforce, then all those college majors that cause parents to grimace (art history? philosophy?) will gain newfound acceptance."
- US News and World Report
"Well-researched and delightfully well-written... laced with humor and profound insights ... Pink has done a masterful job using both sides of his brain."
- Ft. Worth Star-Telegram
"Will give you a new way to look at your work, your talent, your future."
- Worthwhile Magazine --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
What is the conceptual age? It's a time when due to applying all of our brain's many functions and the many advances of technology that we enjoy, a person can imagine totally different ways to serve and entertain others. Imagination is the limit.
A number of people have preceded Mr. Pink's message in partial ways such as those who have written about the entertainment economy, works about serious play, cataloguers of storytelling best practices and those who consider emotional intelligence.
But I think Mr. Pink's concept is both bigger and more accurate than that which has preceded this book. Most methods of making improvements only harness parts of our capabilities and serve only parts of our needs. Anyone who has sat in a traffic jam recently realizes that. What good is s beautiful sports car if traffic is bumping along at 10 mph? Put that same driver into a Grand Prix simulator, and the person comes alive in a way that's almost beyond belief.
Mr. Pink points out six key opportunities to supplement traditional, linear thinking. These are design, story, symphony (integration of disparate elements), empathy, play and meaning.
I think, however, that Mr. Pink is wrong about these being the primarily undeveloped senses.Read more ›
Dan Pink writes a lot better than most so-called management gurus. He's also a Democrat, which makes his ideas and scribblings more palatable than most of his contemporaries.
If you're already working in a creative capacity or industry, you'll already know/understand what most of Pink is saying. If you're not, it's time to learn.
Business and industry in the west is undergoing yet another renaissance. Pink's observations may not be groundbreaking in themselves, but he has successfully identified and documented a sea change in the way we add value to goods and services.
During the 80's and 90's it was the turn of the computer geeks and code writers. In the new millennium, it's the right brainers - the creatives, the empathisers and the carers - who will rise to prominence.
Pink provides short portfolios of practical ideas for flexing and stretching the right side of your brain: Interesting and diverting for those already of a creative bent, not so sure for some of the hard-nosed, egomaniacal leaders of industry out there.
As a Mac advertisement once stated, "You have 206 bones in your body; surely one of them is creative." Buy A Whole New Mind and find out.
Most Recent Customer Reviews
We all know that our brain is divided into two hemispheres: left brain and right brain. Whenever I think of the right brain, with its more intuitive functions, such as imagination,... Read morePublished 4 months ago by Yanky Fachler
Enjoyed Daniel Pink’s guide to right brainers and their inevitable ascendancy.
In some ways the book is more of a reference book than a traditional book. Read more
An eye opener on how to stimulate your brain. It moves you through all facets of your rigth brain's emispherePublished on 7 Feb. 2014 by Fiorina
The book is written in a very readable style and full of eye opening insights. Really makes you think about people and their way of responding in various situations.Published on 2 Jan. 2014 by Short Supply
Loved this book-helps make sense of today and tomorrow! So much practical stuff that can be used with people of every age. Read morePublished on 12 Dec. 2013 by Mr pink