- Audio Download
- Listening Length: 2 hours and 47 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Gildan Media, LLC
- Audible.co.uk Release Date: 7 Aug. 2012
- Language: English
- ASIN: B008UVK29K
- Amazon Bestsellers Rank:
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Who Do You Want Your Customers to Become Audiobook – Unabridged
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Top customer reviews
"Who do you want your customers to become" by Michael Schrage is essential reading for all Innovators.
This is a short and succinct book - you can read it in one sitting (my favourite type ;-) ) and has a very powerful concept which he calls the 'innovation ask'.
Every innovation 'asks' its users and customers to be something different and a key insight of the book which is that Innovation is as much about designing customers as it is designing products and services.
I blogged about the book here, http://wp.me/p48MiY-Wm