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Who Owns The Future? Hardcover – 7 Mar. 2013
Who Owns The Future? is the new masterwork from the prophet of the digital age, Jaron Lanier, author of You Are Not A Gadget.
In the past, a revolution in production, such as the industrial revolution, generally increased the wealth and freedom of people. The digital revolution we are living through is different. Instead of leaving a greater number of us in excellent financial health, the effect of digital technologies - and the companies behind them - is to concentrate wealth, reduce growth, and challenge the livelihoods of an ever-increasing number of people. As the protections of the middle class disappear, washed away by crises in capitalism, what is being left in their place? And what else could replace them?
Why is this happening, and what might we do about it? In Who Owns the Future? Jaron Lanier shows how the new power paradigm operates, how it is conceived and controlled, and why it is leading to a collapse in living standards. Arguing that the 'information economy' ruins markets, he reminds us that markets should reward more people, not fewer. He shows us why the digital revolution means more corporations making money and avoiding risk by hiding value off their books, which means more financial risk for the rest of us. From the inner workings of the 'sirenic servers' at the heart of the new power system, to an exploration of the meaning of mass unemployment events, the misuse of big data, and the deep and increasing erasure of human endeavour, Lanier explores the effects of this situation on democracy and individuals, and proposes a more human, humane reality, where risk and reward is shared equally, and the digital revolution creates opportunity for all.
'Lanier has a poet's sensibility and his book reads like a hallucinogenic reverie, full of entertaining haiku-like observations and digressions' James Harkin, Financial Times
'One of the triumphs of Lanier's intelligent and subtle book is its inspiring portrait of the kind of people that a democratic information economy would produce. His vision implies that if we are allowed to lead absorbing, properly remunerated lives, we will likewise outgrow our addiction to consumerism and technology' Laurence Scott, Guardian
'Jaron Lanier is a digital visionary with a difference' John Kampfner, Observer
Jaron Lanier is a philosopher and computer scientist who has spent his career pushing the transformative power of modern technology to its limits. From coining the term 'Virtual Reality' to developing cutting-edge medical imaging and surgical techniques, Lanier is one of the premier designers and engineers at work today, and is linked with UC Berkeley and Microsoft. A musician with a collection of over 700 instruments, he has been recognised by Encyclopedia Britannica (but certainly not Wikipedia) as one of history's 300 or so greatest inventors and named one of the top one hundred public intellectuals in the world by Prospect and Foreign Policy. His first book, You Are Not A Gadget, was hailed as a 'poetic and prophetic' defence of the human in an age of machines.
- Print length384 pages
- LanguageEnglish
- PublisherAllen Lane
- Publication date7 Mar. 2013
- Dimensions16.2 x 3.4 x 24 cm
- ISBN-101846145228
- ISBN-13978-1846145223
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Review
One of the triumphs of Lanier's intelligent and subtle book is its inspiring portrait of the kind of people that a democratic information economy would produce. His vision implies that if we are allowed to lead absorbing, properly remunerated lives, we will likewise outgrow our addiction to consumerism and technology (Laurence Scott Guardian)
Jaron Lanier is a digital visionary with a difference (John Kampfner Observer)
Many will be captivated by Mr Lanier's daringly original insights ... You Are Not A Gadget (2010) was a feisty, brilliant, predictive work, and the new volume is just as exciting (Janet Maslin New York Times)
About the Author
Jaron Lanier is a philosopher and computer scientist who has spent his career pushing the transformative power of modern technology to its limits. From coining the term 'Virtual Reality' and creating the world's first immersive avatars to developing cutting-edge medical imaging and surgical techniques, Lanier is one of the premier designers and engineers at work today. Linked with UC Berkeley and Microsoft, he received a Lifetime Achievement Award from the IEEE in 2009.
A musician with a collection of over 700 instruments, he has been recognised by Encyclopedia Britannica (but certainly not Wikipedia) as one of history's 300 or so greatest inventors and named one of the top one hundred public intellectuals in the world by Prospect and Foreign Policy.
Product details
- Publisher : Allen Lane (7 Mar. 2013)
- Language : English
- Hardcover : 384 pages
- ISBN-10 : 1846145228
- ISBN-13 : 978-1846145223
- Dimensions : 16.2 x 3.4 x 24 cm
- Best Sellers Rank: 575,282 in Books (See Top 100 in Books)
- 446 in Professional Financial Forecasting
- 1,050 in Economic Theory & Philosophy
- 1,163 in E-Commerce (Books)
- Customer reviews:
About the authors

Jaron Lanier is known as the father of virtual reality technology and has worked on the interface between computer science and medicine, physics, and neuroscience. He lives in Berkeley, California.

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Lanier maps the future as seen by Silicon Valley "visionaries" driven by unspecified motives (fear of death) towards the singularity - this is the time when the cybercrats upload themselves into some digital nirvana.
Of course, the rest of us already upload a lot about ourselves, but not quite our souls. This is where the book really nails the problem with today's cloud philosophy from a number of angles.
To be reductionist,
Napster (just to pick unfairly on one example technology) allowed wholesale music piracy, which deprived large numbers of minor musicians of future revenue from past efforts.
Friendster (to pick another dead tech, to avoid the obvious live , bigger example) wholesale pirated personal info, depriving large numbers of every joe day public of future revenue from past activities.
This dual concentration of information (music, video, photos, blog thoughts, preferences and the "like") in the Siren Servers (as Lanier terms the cloud boxen)
together with the shifting of future monetization of past contributions by individual, to current monetizing of said individuals' past efforts by said siren services
breaks some kind of grand social contract - (I am reminded of books like Bowling Alone, by the great Robert Putnam, as well as Future Perfect,
Treasure Islands, and even the Spirit Level, which all show how concentrating the assets from the large area under the Bell Curve, into a small number of pockets at the head of the Power Law, is bad for everyone).
This has a corrosive effect on the way the information market can grow.
Lanier (while admitting he is no economist) talks about the way money and finance have evolved in similar ways and alludes to the financial collapse of recent years as being perhaps a harbinger of a Cloud Burst to come
(bubble burst - hey, what's wrong with mixed metaphors anyhow?:-)
Lanier's solution to his is to (somehow) restore symmetry - we should get recompensed for our thoughts - shouldn't I be charging Amazon for this review, for example? (Even if its just a discount on Lanier's next book:)
He's hazy on details of how to succeed at this, and I am not surprised at that - it is difficult to figure out how to replace the monopoly tech giants. However, it has happened in the past.
And a lot of people are trying (look at all the wannabe decentralized privacy preserving social network tech startups out there).
However, I think that the missing piece is in the books I mention above written by social scientists, rather than in either technorati thoughts, or in economics theory, or law, policy or regulation.
While I would love to see a steady evolution from the current eyeball-centric, advert crazy "free" at the point of use, so long as you give up all your privacy and ownership of ideas, and life (Lanier covers future healthcare too)
I think the way to build this will be through some social capital creation scheme that builds participation in real world activities - perhaps the key to this will be mixed real
ity (cyber-physical systems -
aforesaid healthcare being one) where large crowds of individuals won't get fooled again into giving up valuable information by, for and of themselves to the Titan Sirens, because it will be so much more obvious to individuals how valuable that information is -
they will want to be paid, on the nose, for their preferences for rhinoplasty. They will extract an arm and a leg for the technical specs of the optimal prosthetic for their sports hobbies. They won't be the product any more - they will be the owners
of the means of production.
He gives a very useful account of what is going on in "public" big data, search and social media, which is largely accurate
and well informed, and will be useful to anyone who is interested and concerned about these topics. He also gives a
worthwhile insight into fashionable thinking among Silicon Valley insiders (he is clearly one, although Silicon Valley
outsider might be a more appropriate tag).
The core of his argument is that people are being fooled into giving up data for which they should by rights be paid, if we
are to have a sustainable economic system.
He makes his case well, and there is some justice in his point of view.
However his analysis has several shortcomings as I see it.
It is very American focussed.
For example is it really true that the Internet has destroyed more jobs than it has created? I can believe this is true in
the US, but if the internet is a key driver behind globalisation (as I believe), the internet has created tremendous
economic opportunities in China, India, and increasingly in Africa? With a global market place it appears the market could
no longer bear the former differentials in pay between the US and elsewhere.
Lanier is concerned about increasingly differentials in wealth between individuals in the US (especially the very wealthy
and the great mass off middle class people), but it is no good pretending there is inherent justice in some countries being
much wealthier than others.
Lanier correctly points the dangers to democracy the continuance of the current position poses.
The analysis is a very useful contribution.
However, his proposed solution (essentially better mechanisms for attributing the origins of data, and just rewards for the
originators) is less convincing. I feel he conveniently ignores how we ended up with the simple web which fails to
implement Ted Nelson's original ideas for the 60's (which would support Lanier's information economy). The necessary two
way linking was just too complicated - if we'd stuck with it we'd still be trying to get it working, whereas Berners Lee's
"do it simple do it now" philosophy allowed us to build the web we have today (for better or for worse).
I find Lanier's proposed mechanism for moving to a more sustainable information economy implausible, as well as too US focussed. He needs to think about how Baidu and Yandex (two of the four largest internet search engines, but not US based) would integrate with his proposals, even if he could persuade Google, Amazon, Microsoft, Facebook and some others to participate in his scheme). And of course whether US and European regulators would allow it.
This is not to say there is not some merit in his idea for a better and more sustainable information infrastructure.
My final criticism is that the book was a bit rambling in places - perhaps one edit short of a good book?
But in the end this book gave me much food for thought, and I'm happy to recommended it.
The author explains that the nature of the giant server is inconsequential, it can be a social network, an insurance company, a derivatives fund, a search engine, or an online store. All are fundamentally the same. Whatever the intent might have been, the result is a wielding of digital technology against the future of the middle class.
The author acknowledges that there is presently no viably implementable remedy. But he does speculate for a variety such as micro-payment to people for information gleaned from them if that information turns out to be valuable or that the information domain is considered a public good and taxed to support social security.
But the essential merit of the book is that it identifies the problem.
A final word concerns technological innovation which is inevitable but its application can be benign or harmful. And very obviously every effort should be invested so that intentionally or not intentionally, technological innovation is not use in a perverted way.





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