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Who Cares Wins: Why Good Business is Better Business (Financial Times Series) Paperback – 9 Nov 2011

4.8 out of 5 stars 12 customer reviews

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Product details

  • Paperback: 208 pages
  • Publisher: Financial Times/ Prentice Hall; 01 edition (9 Nov. 2011)
  • Language: English
  • ISBN-10: 0273762532
  • ISBN-13: 978-0273762539
  • Product Dimensions: 13.8 x 1.3 x 21.4 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 290,155 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

“The book’s real strength is the frequent use of recent case studies of companies and individuals that have got their communication and message right, and those, such as BP, that got it terribly wrong.   If you do accept Jones’s premise that social media create a new climate of openness, this is the closest thing to a guidebook on what to do about it."

Emmanuelle Smith, Financial Times

 

‘Sharp, smart - and right!’ 

Bob Geldof KBE, musician and activist

 

‘As David Jones explains in this important book, in the future the success stories will be those businesses who truly recognise their role in the Big Society – who acknowledge the social as well as the economic value they have the power to create, and who realise the difference we all can make by the decisions that we take.’ 

British Prime Minister, The Right Honourable David Cameron

 

‘This is a fine book, well written and clear, and the message is deeply refreshing - that moral issues count as much if not more than merely financial ones. Thank God for David Jones!’ 

John Simpson, Author, Journalist and BBC World Affairs Editor

 

‘There are many major problems facing the world today. As David Jones argues in Who Cares Wins, business has both a responsibility and an opportunity to be part of the solution and should be a major force for good in helping to solve some of the most pressing problems of our time.’ 

Archbishop Emeritus Desmond Tutu

 

Who Cares Wins convincingly makes the case that corporate America’s embrace of good causes is no mere feel-good marketing ploy - it’s the way of the future.’      

 Arianna Huffington, President and Editor-in-Chief, The Huffington Post Media Group

 

 ‘In a world that is more closely connected through social technologies, openness and speed must become core business principles. Jones' work will motivate and inspire you to play an integral role in that change.’ 

Sheryl Sandberg, Chief Operating Officer, Facebook

 

‘Rarely has a title so brilliantly encapsulated the essence of a book. What you would expect perhaps of a clever ad man. Yet in Who Cares Wins David Jones shows that he is so much more: a visionary business leader who has glimpsed the future – and it doesn’t belong to those advocating the tired old ways of doing business.’ 

Paul Polman, CEO, Unilever PLC

 

‘This book is a great guide to see how business can be a significant partner in the transition to a more sustainable world.’  

Professor Muhammad Yunus

 

"Mad man of Havas just wants to be Mr Nice Guy.."

Simon Goodley, The Guardian

“It does exactly what it says on the tin, arguing that the worlds of social responsibility and social media have become fused and that there is a commercial benefit for companies that behave themselves.”

Simon Goodley, The Guardian

 

"The title brilliantly encapsulates the essence of this book.... This is a well-written book, the message is deeply refreshing - that moral issues count; as much, if not more, than merely financial ones."

Business Executive

 

From the Back Cover


This isn't a book about social media and the inexorable rise of Facebook and Twitter. There are plenty of those.
Nor is it a book about CSR or business doing good. There are plenty of those too.
Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.

Social media is forcing businesses, politicians and leaders to be more socially responsible. It will reward those who are. And remove those who aren't.

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Fantastic book and spot on with regard to our changing world and the part an honest approach to social networking can play in the status elevation of companies and (conversely) the potential for the rapid downfall of comapanies who get it wrong or try to 'greenwash or nicewash' their credentials, as Jones puts it.

Unfortunately, having made the case for corporate honesty, Jones is then compelled to declare his own work (he is CEO of Euro RSCG) with the Conservative Party election campaign 2007 - 2010 and then on page 137 he believes David Cameron to be 'arguably the most socially responsible leader of a major country in the world today'

Talk about believing your own spin! That kind of brown nosing killed it for me. IMO, for what it's worth, all our politicians, whatever party, are masters of spin, nicewash, greenwash, and are guilty of the most shamelesess two faced hypocrisy imaginable. Good book though.
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Format: Paperback Verified Purchase
This book achieves the impossible - it manages to be ahead of the game in an area of our lives that is changing by the second - the influence of social media and how we interract, behave and engage with others.

I picked up this book expecting a lot of theorising and conjecture. I know little about the author other than his reputation as someone determined to get us talking about social change. But this book is full of hard examples good, bad and very bad (B.P) of how businesses large and small are fastening on to the notion that ethical behaviour pays long-term dividends for their business, their customers and society in general and that embracing social media is the most effective way of getting this message across - in other words, that honesty pays and that "management's role isn't to control, it's to create value".

The book is beautifully written and Jones's personality really shines through. By the end I felt as if I knew him. It is full of real examples of brands and companies that we've all heard of and the 'Ten Lessons for and from Social Entrepreneurs' neatly dovetails the often bi-polar concepts of working ethically and making money.

A very timely book that anyone with a passing or a vested interest in how we conduct our indivdual and corporate lives in a way that brings profit with peace of mind should most definitely read.
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Format: Paperback
It must be ten years ago that the book "Good Business" by Steve Hilton and Giles Gibbons came on the market, and a few years have passed since John Grant's excellent "Co-opportunity". "Who cares wins" is the natural successor to these ground-breaking books on business as a force for good.

What David Jones cleverly does in "Who cares wins" is to bring the idea of good business into the mainstream, highlighting it as a necessity for all businesses, not just new start-ups as we enter the "Age of Damage". In addition, he joins up the dots between Social Media and socially responsible businesses. Social media is the means by which people (please, not consumers or even prosumers!) will work together with companies and organisations to Do Well AND Do Good.

The underlying premise of the book - that to succeed in the 21st century, businesses have to do both - "well" and "good" is excellent and the idea of the Age of Damage is a strong one (and was confirmed at the tail end of last year with the various tax-related stories involving Starbucks et al). Overall, the book is clearly written and enjoyable to read.

The marketing-cynic in me can't resist a few minor nit-picks about the odd cliche: there's a lot of embracing going on here, usually involving empowered consumers, and words are often unnecessarily qualified by "really, truly or genuinely", but perhaps I just notice these things because I'm guilty of them in my own presentations ;-) In addition, to make the point clear, a black and white picture of then (silos, profit-greedy companies, captive consumers in front of TVs) and now (brave new world of benevolent young green-blooded business people with responsibility at the heart of all they do, think and say) comes over which isn't strictly accurate.

This is an important and forward-thinking book with some excellent examples from the whole spectrum of business. I also liked the optimism, clarity and action-orientation of the author's style.
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Format: Paperback
This is an outstanding book by David Jones, who through his work as Global CEO of Havas and Co-Founder of youth summit One Young World, has established himself as one of world's most progressive and inspiring business leaders.

David's argument that good business is better business, illustrated with real-life examples, anecdotes and case studies, resonates with me as a member of Generation Y. What's more, his fellow CEOs across industries and geographies, are already following his example by changing the way they do business. Above all, it is written by a business leader who has walked the talk at Havas and beyond, and whose passionate belief that business must be a force for good is evident throughout. His infectious enthusiasm for good business means the book is well-paced and logically structured, whilst offering powerful evidence-based arguments. This is a really compelling, inspiring and well-written book, providing great insight for both up-and-coming business leaders and more established industry figures.

Alan Mak is co-author of TheCityUK's Next Generation Vision for Financial Services, and a member of the University of Cambridge's Alumni Advisory Board
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