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Where The Suckers Moon: The Life and Death of an Advertising Campaign Paperback – 31 Oct 1995

4.1 out of 5 stars 7 customer reviews

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Product details

  • Paperback: 15 pages
  • Publisher: Vintage Books (31 Oct. 1995)
  • Language: English
  • ISBN-10: 0679740422
  • ISBN-13: 978-0679740421
  • Product Dimensions: 13.1 x 2.6 x 20.2 cm
  • Average Customer Review: 4.1 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: 586,647 in Books (See Top 100 in Books)
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Product description


A chronicle of the brief relationship between a recession-plagued Subaru of America and its advertising agency is peppered with insider's perspectives on the modern advertising world. Reprint. 15,000 first printing.

From the Author

Reviews of "Where the Suckers Moon"
"A delicious, subtly subversive fly-on-the-wall exploration...It is our great good fortune that Mr. Rothenberg decided to bear witness and unblinkingly recount what he saw...This level of observation, so precise it is almost anthropological, elevates his tale beyond the making of an advertising campaign."
-- Joseph Nocera, The New York Times Book Review

"Anyone who has ever admired a commercial's creativity or groaned at its inanity will relish this behind-the-scenes story...Elegantly organized, sharply perceived, `Where the Suckers Moon' is a first-rate meditation on the way our commercial culture seduces all of us."
--Tessa DeCarlo, San Francisco Chronicle

"A superb reporting job, full of the kind of detail that will set tongues wagging all through the ad biz."
--Lesley Hazelton, The Washington Post

"Mr. Rothenberg's `Where the Suckers Moon' must fascinate anyone remotely interested in advertising and communications. His awesomely detailed, engaging book hums along, driven by its brilliant, premium, high-octane narrative fuel...He sweeps us away, awes us with his ability to marshal facts , blend in the fun stuff, the minutiae, the biographies, history."
--Fred Danzig, Advertising Age

"An intricately detailed narrative of the process by which agency and client come together, collaborate -- and come apart...This is a vivid tale, acutely observed and smartly interpreted."
--Mark N. Vamos, Business Week

"Like `The Devil's Candy,' the book Randall Rothenberg has written is a page-turner."
--Elliott Curson, Philadelphia Inquirer

"Dazzling...I learned a lot from this book...You'll laugh, you'll cry, you'll start twitching."
--Barbara Lippert, Adweek

"I've collected hundreds of books written by and about advertising people over the years, but none is more engrossing than a new one by Randall Rothenberg titled `Where the Suckers Moon.' [It is] written like a novel but researched and documented like a doctoral thesis...The book offers so many insights that it's hard to choose where to begin."
--Bob Lamons, Marketing News

"Engrossing...Reads like David Mamet on speed."
--Karen Stabiner, Los Angeles Times

"A refreshingly insightful and highly entertaining book...It is also the story of our business."
--Gary Goldsmith, Advertising Age's Creativity

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11 March 1999
Format: Paperback
12 November 1997
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30 August 1998
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4 October 2002
Format: Paperback
7 August 2002
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2 March 1999
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22 August 1998
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