Where do good ideas come from? And what do we need to know and do to have more of them? In Where Good Ideas Come From, Steven Johnson, one of our most innovative popular thinkers, explores the secrets of inspiration.

Steven Johnson has spent twenty years immersed in creative industries, was active at the dawn of the internet and has a unique perspective that draws on his fluency in fields ranging from neurobiology to new media. Why have cities historically been such hubs of innovation? What do the printing press and Apple have in common? And what does this have to do with the creation and evolution of life itself? Johnson presents the answers to these questions and more in his infectious, culturally omnivoracious style, using examples from thinkers in a range of disciplines - from Charles Darwin to Tim Berners-Lee - to provide the complete, exciting, and encouraging story of inspiration.

He identifies the five key principles to the genesis of great ideas, from the cultivation of hunches to the importance of connectivity and how best to make use of new technologies. Most exhilarating is his conclusion: with today's tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. By recognizing where and how patterns of creativity occur - whether within a school, a software platform or a social movement - he shows how we can make more of our ideas good ones.

The Learning Store

Shop books, stationery, devices and other learning essentials. Click here to access the store.

Special offers and product promotions

Amazon Business : For business-exclusive pricing, quantity discounts and downloadable VAT invoices. Create a free account

Customers who viewed this item also viewed

Page 1 of 1 Start overPage 1 of 1

This shopping feature will continue to load items when the Enter key is pressed. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Joshua Foer

1,855

Paperback
£7.72
Peter Buffett

93

Paperback
£12.02
John Brooks

807

Paperback
£10.95
Jordan Ellenberg

871

Paperback
£9.37
Darrell Huff

627

Paperback
£7.85
Carol Loomis

229

Paperback
£8.76

Customers who bought this item also bought

Page 1 of 1 Start overPage 1 of 1

Dr Carol Dweck

709

Paperback
£8.34
Eric Ries

4,649

Paperback
£10.32
Malcolm Gladwell

6,054

Paperback
£7.72
Paul Collier

112

Hardcover
£18.20
Austin Kleon

2,841

Paperback
£7.11
Viktor E Frankl

9,583

Hardcover
£9.56

Product details

Hardcover: 336 pages
Publisher: Allen Lane; First Edition edition (7 Oct. 2010)
Language: English
ISBN-10: 184614051X
ISBN-13: 978-1846140518
Product Dimensions: 14.4 x 3.1 x 22.2 cm
Customer reviews: 279 customer ratings
Amazon Bestsellers Rank: 866,435 in Books (See Top 100 in Books)
- #348 in Knowledge Management
- #7566 in Business & Economic History
- #8525 in Cognition & Cognitive Psychology

Would you like to tell us about a lower price?

If you are a seller for this product, would you like to suggest updates through seller support?

Product description

Review

Stimulating and insightful ... like one of the reefs that initially baffled Darwin and are so admired by Johnson - a huge diversity of bright ideas co-exist happily without destroying or spoiling each other (John Gapper FT)

About the Author

Steven Johnson is the author of the US bestsellers The Invention of Air, The Ghost Map, Everything Bad Is Good For You, and Mind Wide Open, as well as Emergence and Interface Culture. He is the founder of a variety of influential websites - currently, outside.in - and is a contributing editor to Wired.

What other items do customers buy after viewing this item?

Page 1 of 1 Start overPage 1 of 1

Joshua Foer

1,855

Paperback
£7.72
Peter Buffett

93

Paperback
£12.02
John Brooks

807

Paperback
£10.95
Malcolm Gladwell

6,054

Paperback
£7.72
Yuval Noah Harari

16,747

Paperback
£5.99
Daniel Kahneman

7,519

Paperback
£10.49

Related media

Customer reviews

5 star		66%
4 star		17%
3 star		8%
2 star		5%
1 star		4%

How does Amazon calculate star ratings?

There was a problem filtering reviews right now. Please try again later.

M. Hillmann

Chance favours the connected mind

Reviewed in the United Kingdom on 15 November 2010

Verified Purchase

The common image of the individual operating alone in the laboratory dreaming up brilliant flashes of inspiration is countered by Johnson with the argument that ideas are generated by crowds where connection is more important than protection.

Steven Johnson's technique is the personalisation of his theme, drawing unexpected conclusions from the personal story and then weaving it into the next story. For example he brings to life through stories his assertion that good ideas are built on previous work and depend upon the variety of other stimuli around them. He recounts how in the late 1870's a Parisian obstetrician named Stephane Tarnier took a day off from his work at Maternite de Paris and paid a visit to the nearby Paris Zoo where chicken eggs were being incubated. It gave Tarnier the inspiration to develop incubation for babies leading to a medical advance that rivals any more well known innovations, such as radiation therapy or double heart bypass, in terms of giving humans longer life. Then follows the sequel about Timothy Prestero, an MIT professor who visited the Indonesian city of Meulaboh after the 2004 Indian Tsunami. He discovered that eight baby incubators, donated by a range of international organisations, were broken down through lack of spare parts. Prestoro and his team decided to build an incubator out of car parts that were abundant in the developing world - an idea that had originated with a Boston doctor named Jonathon Rosen. From this Johnson asserts that good ideas develop like this NeoNurture incubator. "The trick to having good ideas is not to sit around in glorious isolation and try to think big thoughts. The trick is to get more parts on the table."

The astounding detail in this short paragraph brings a richness to his arguments about the generation of ideas.

Johnson counters the colloquial description of good ideas as sparks, flashes or eureka moments and likens them to networks. For new ideas the sheer size of network is needed and it needs to be plastic - capable of reconfiguration. Innovation thrives on a wide pool of minds. The eureka moment is usually preceded by the slow hunch like Darwin's theory of evolution that developed over many years.

Johnson extols the power of accidental connections or serendipity in the recognition of the significance of the new ideas. Innovation prospers when ideas can be serendiptiously connected and recombined with other ideas, when hunches can stumble across other hunches. Walls dividing ideas such as patents, trade secrets and proprietary technology inhibit serendipidy. Open environments are more conducive to innovation than closed.

Error which creates a path that leads you out of your comfort zone and exaptation , which are traits optimised for a specific use getting hijacked for a completely different use (birds feathers evolved for warmth proving useful for flying) are key paths to innovation. The history of the world wide web designed for the academic environment now used for shopping, sharing photos and Google.

Johnson classifies sources of key innovations from 1400 to the present day according to whether they were driven by the individual or a network and whether they were market driven or non market. He concludes that non market, open platform networked approach is now far more prolific. Witness Google, Twitter, Amazon.

Powerful , often controversial but immensely readable. The appendix alone describing the key innovations from 1400 to now is a fascinating read.

27 people found this helpful

Helpful

Comment

Interesting, if a little (and deceptively) short

Reviewed in the United Kingdom on 16 January 2011

Verified Purchase

I enjoyed this book - it provides further evidence against the idea that creativity is something that happens to lone individuals in a flash, something that is annoyingly peddled in many books and institutions, especially art colleges where students are encouraged to sit alone, waiting for inspiration to strike.
The truth is, good ideas come from the clash of knowledge and speculation that occurs when people from different backgrounds get together and talk. The coffee shops of the Enlightenment provide a good example of this, but more recent instances of serendipitous conversations between people from medicine and electronics, to take just one example, lead to the innovations we take for granted today.
This is a salutory lesson for governments (or the present British govt in particular) which is seeking to force universities to specialise in "economically beneficial" subjects such as science, maths and engineering, without understanding that economic benefit stems both from the mixture of all those disciplines and the arts and humanities and, more importantly, usually from ideas and discoveries made just for the sheer hell of it. People who begin researching a specific question with a clear economic advantage don't seem half as productive as those who pursue one simply because it is interesting. The latter group of people often find things out that are combined with other ideas to produce something advantageous.
The lesson of this book is that good ideas come from accidental collisions of thinking that derives from the sheer joy of thinking. The idea that universities should abandon thinking for the hell of it in favour of serving the economy is a short road to nowhere.

My only real complaint with the book is that half of it is taken up with short descriptions of famous discoveries. These are interesting, but I couldn't help but feel cheated. The book really should have gone in to education and government policy, and suggested ways in which the two could permit great ideas to foster. Without these it is merely a collection of interesting stories and half-developed ideas. But that notwithstanding, it provides a lot of food for thought and is well worth purchasing and reading. It is easy to follow, and thought-provoking. If you thought good ideas came in flashes of lightning, you'll soon change your mind. Start hanging out with people from different areas, not with people you share common interests. Who knows, you might end up coming up with a few good ideas yourself.

6 people found this helpful

Helpful

Comment

Jan O.

Great buy! No regrets!

Reviewed in the United Kingdom on 5 November 2016

Verified Purchase

The printing press, the pencil, the flush toilet, the battery—these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson’s answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out applicable approaches and commonalities that seem to appear at moments of originality. Where Good Ideas Come From gives us both an important new understanding of the history of innovation and a set of useful strategies for cultivating our own creative breakthroughs.

One person found this helpful

Helpful

Comment

Top international reviews

Translate all reviews to English

Felipe C. S. Moitta

My notes:

Reviewed in Brazil on 19 February 2019

Verified Purchase

There are many ways to measure innovation, but perhaps the most elemental yardstick, at least where technology is concerned, revolves around the job that the technology in question lets you do. All other things being equal, a breakthrough that lets you execute two jobs that were impossible before is twice as innovative as a breakthrough that lets you do only one new thing.

If we want to understand where good ideas come from, we have to put them in context. Darwin’s world-changing idea unfolded inside his brain, but think of all the environments and tools he needed to piece it together: a ship, an archipelago, a notebook, a library, a coral reef. Our thought shapes the spaces we inhabit, and our spaces return the favor. The argument of this book is that a series of shared properties and patterns recur again and again in unusually fertile environments.

In the language of complexity theory, these patterns of innovation and creativity are fractal: they reappear in recognizable form as you zoom in and out, from molecule to neuron to pixel to sidewalk.

Traveling across these different environments and scales is not merely intellectual tourism. Science long ago realized that we can understand something better by studying its behavior in different contexts.

Analyzing innovation on the scale of individuals and organizations—as the standard textbooks do—distorts our view. It creates a picture of innovation that overstates the role of proprietary research and “survival of the fittest” competition. The long-zoom approach lets us see that openness and connectivity may, in the end, be more valuable to innovation than purely competitive mechanisms

Good ideas are like the NeoNurture device. They are, inevitably, constrained by the parts and skills that surround them. We have a natural tendency to romanticize breakthrough innovations, imagining momentous ideas transcending their surroundings, a gifted mind somehow seeing over the detritus of old ideas and ossified tradition. But ideas are works of bricolage; they’re built out of that detritus. We take the ideas we’ve inherited or that we’ve stumbled across, and we jigger them together into some new shape.

The strange and beautiful truth about the adjacent possible is that its boundaries grow as you explore those boundaries. Each new combination ushers new combinations into the adjacent possible. Think of it as a house that magically expands with each door you open. You begin in a room with four doors, each leading to a new room that you haven’t visited yet. Those four rooms are the adjacent possible. But once you open one of those doors and stroll into that room, three new doors appear, each leading to a brand-new room that you couldn’t have reached from your original starting point. Keep opening new doors and eventually you’ll have built a palace.

In the early 1920s, two Columbia University scholars named William Ogburn and Dorothy Thomas decided to track down as many multiples as they could find, eventually publishing their survey in an influential essay with the delightful title “Are Inventions Inevitable?” Ogburn and Thomas found 148 instances of independent innovation, most them occurring within the same decade.

Unlocking a new door can lead to a world-changing scientific breakthrough, but it can also lead to a more effective strategy for teaching second-graders, or a novel marketing idea for the vacuum cleaner your company’s about to release. The trick is to figure out ways to explore the edges of possibility that surround you. This can be as simple as changing the physical environment you work in, or cultivating a specific kind of social network, or maintaining certain habits in the way you seek out and store information.

Recall the question we began with: What kind of environment creates good ideas? The simplest way to answer it is this: innovative environments are better at helping their inhabitants explore the adjacent possible, because they expose a wide and diverse sample of spare parts—mechanical or conceptual—and they encourage novel ways of recombining those parts. Environments that block or limit those new combinations—by punishing experimentation, by obscuring certain branches of possibility, by making the current state so satisfying that no one bothers to explore the edges—will, on average, generate and circulate fewer innovations than environments that encourage exploration.

In a way, the engineers at Mission Control had it easier than most. Challenging problems don’t usually define their adjacent possible in such a clear, tangible way. Part of coming up with a good idea is discovering what those spare parts are, and ensuring that you’re not just recycling the same old ingredients.

A good idea is a network. A specific constellation of neurons—thousands of them—fire in sync with each other for the first time in your brain, and an idea pops into your consciousness. A new idea is a network of cells exploring the adjacent possible of connections that they can make in your mind.

Most theories of life’s origins incorporate some variation of the “primordial soup”: an environment where novel combinations could occur thanks to the swirl and flow of liquid. Carbon may be a talented connector, but without a medium that allows it to collide randomly with other elements, those connective powers are likely to go to waste. All those spectacular polymer chains would remain unrealized, hidden behind the locked doors of the adjacent possible.

With a science like molecular biology, we inevitably have an image in our heads of the scientist alone in the lab, hunched over a microscope, and stumbling across a major new finding. But Dunbar’s study showed that those isolated eureka moments were rarities. Instead, most important ideas emerged during regular lab meetings, where a dozen or so researchers would gather and informally present and discuss their latest work.

But the Phoenix memo might well have been instrumental in stopping the attacks had it followed a pattern that recurs throughout the history of world-changing ideas. It was a hunch that needed to collide with another hunch.

A metropolis shares one key characteristic with the Web: both environments are dense, liquid networks where information easily flows along multiple unpredictable paths. Those interconnections nurture great ideas, because most great ideas come into the world half-baked, more hunch than revelation.

Hunches that don’t connect are doomed to stay hunches.

Because these slow hunches need so much time to develop, they are fragile creatures, easily lost to the more pressing needs of day-to-day issues.

But if one examines the intellectual fossil record closely, the slow hunch is the rule, not the exception.

It is simply hard to pinpoint exactly when Darwin had the idea, because the idea didn’t arrive in a flash; it drifted into his consciousness over time, in waves. In the months before the Malthus reading, we could probably say that Darwin had the idea of natural selection in his head, but at the same time was incapable of fully thinking it. This is how slow hunches often mature: by stealth, in small steps. They fade into view.

Keeping a slow hunch alive poses challenges on multiple scales. For starters, you have to preserve the hunch in your own memory, in the dense network of your neurons. Most slow hunches never last long enough to turn into something useful, because they pass in and out of our memory too quickly, precisely because they possess a certain murkiness. You get a feeling that there’s an interesting avenue to explore, a problem that might someday lead you to a solution, but then you get distracted by more pressing matters and the hunch disappears. So part of the secret of hunch cultivation is simple: write everything down.

We can see Darwin’s ideas evolve because on some basic level the notebook platform creates a cultivating space for his hunches; it is not that the notebook is a mere transcription of the ideas, which are happening offstage somewhere in Darwin’s mind. Darwin was constantly rereading his notes, discovering new implications. His ideas emerge as a kind of duet between the present-tense thinking brain and all those past observations recorded on paper.

The work of dreams turns out to be a particularly chaotic, yet productive, way of exploring the adjacent possible. In a sense, dreams are the mind’s primordial soup: the medium that facilitates the serendipitous collisions of creative insight. And hunches are like those early carbon atoms, seeking out new kinds of connections to help them build new chains and rings of innovation.

Serendipity needs unlikely collisions and discoveries, but it also needs something to anchor those discoveries. Otherwise, your ideas are like carbon atoms randomly colliding with other atoms in the primordial soup without ever forming the rings and lattices of organic life.

“The errors of the great mind exceed in number those of the less vigorous one.”

error is not simply a phase you have to suffer through on the way to genius. Error often creates a path that leads you out of your comfortable assumptions.

Being right keeps you in place. Being wrong forces you to explore.

Paradigm shifts, in Kuhn’s argument, begin with anomalies in the data, when scientists find that their predictions keep turning out to be wrong.
When we’re wrong, we have to challenge our assumptions, adopt new strategies. Being wrong on its own doesn’t unlock new doors in the adjacent possible, but it does force us to look for them.

big cities nurture subcultures much more effectively than suburbs or small towns.

Lifestyles or interests that deviate from the mainstream need critical mass to survive; they atrophy in smaller communities not because those communities are more repressive, but rather because the odds of finding like-minded people are much lower with a smaller pool of individuals.

The cultural diversity those subcultures create is valuable not just because it makes urban life less boring. The value also lies in the unlikely migrations that happen between the different clusters. A world where a diverse mix of distinct professions and passions overlap is a world where exaptations thrive.

Legendary innovators like Franklin, Snow, and Darwin all possess some common intellectual qualities—a certain quickness of mind, unbounded curiosity—but they also share one other defining attribute. They have a lot of hobbies.

In a real sense, for Snow to make his great breakthrough in understanding cholera, he had to think like a molecular chemist and like a physician. As a slow multitasker, he had those interpretative systems readily available to him when his focus turned to the mystery of cholera. As we saw with the feathers of Archaeopteryx, Snow couldn’t have anticipated that his mechanical tinkering with chloroform inhalers would prove useful in ridding the modern world of a deadly bacterium, but that is the unpredictable power of exaptations. Chance favors the connected mind.

This is a wonder which does not at first strike the eye of the body, but, after reflection, the eye of reason.”

The platform builders and ecosystem engineers do not just open a door in the adjacent possible. They build an entire new floor.

Ideas rise in crowds, as Poincaré said. They rise in liquid networks where connection is valued more than protection.

The patterns are simple, but followed together, they make for a whole that is wiser than the sum of its parts. Go for a walk; cultivate hunches; write everything down, but keep your folders messy; embrace serendipity; make generative mistakes; take on multiple hobbies; frequent coffeehouses and other liquid networks; follow the links; let others build on your ideas; borrow, recycle, reinvent. Build a tangled bank.

Sending feedback...

Thank you for your feedback.

Sorry, we failed to record your vote. Please try again

Khyati Shah

Go ahead Read it, worth the time invested.

Reviewed in India on 2 January 2015

Verified Purchase

A good book on idea cultivation for beginners and experienced alike by Steven Johnson – a popular science author and media theorist. His other renowned work include, Everything bad is good for you, The Ghost Map among others. Steven’s narration of the book right from sowing the seed of ideas, to cultivation and enjoying the fruit is simply excellent. His introduction with Darwin’s Paradox on coral reef ecosystem, extending that to the superlinear cities and evolution of the current day internet sets the mood to be more inquisitive of what’s coming next, and it does not disappoint.
He has provided informative details of some of the great innovations — those that succeeded and those that failed as well. His statement on Pg. 46 “….an idea is not a single thing. It is more like a swarm.”, more or less gives you a the essence of where good ideas come from and how a good idea has to be identified — from a swarm of ideas and worked upon using various tactics and incubation period. Using coral reefs, evolution, past inventions and accidental discoveries; he convinces how most of the new ideas are born as a result of explorations and errors. He articulates very well on how existing innovation provides a network, a platform; for exchange of ideas that makes people smarter and provides an eco-system to grow better, innovating ideas.
As each chapter progresses, he successfully unfolds the intertwined dependency of each tactic to other, thus connecting the dots. His research work on past and current innovations (restricted to western world to a great extend though) and theories of possibilities is commendable. He has picked up discoveries, inventions, innovations right from 1400’s in essence till current.
He ends well by adapting framework from Yochai Benkler’s book on four possible combinations — Market/Individual, Market Network, Non-Market/Individual and Non-Market/Network — to demonstrate the impact of legal system, economies of market place, individual contribution and collaborative contribution resulting in the number of viable and successful innovations that churn out under each quadrant.
Over all a good read.

11 people found this helpful

Sending feedback...

Thank you for your feedback.

Sorry, we failed to record your vote. Please try again

Rosa Frei

Well written on the subject.

Reviewed in Germany on 5 April 2015

Verified Purchase

An interesting book on this subject, well researched and written. For my taste a little bit too much focused on scientific inventions and ideas. The arts were covered only little.
But good take aways for me are, that ideas and inventions are not born 'out of thin air', but often based on something existing - made new, or by taking different existing parts and create something new. They are also not created in an instant, but are results of years (or decades) of research and work and reflecting. Often the spark of a new approach comes from another discipline. Ideas and inventions are seldom born in a lonely island, quiet chamber of a scientist, sitting alone pondering, they are borne in environments of people of different backgrounds and disciplines working together in a open minded state of mind.

Sending feedback...

Thank you for your feedback.

Sorry, we failed to record your vote. Please try again

Natesan Sivagnanam

Neatly articulated

Reviewed in India on 19 August 2018

Verified Purchase

Well written piece of detailed analyses of innovations across multiple centuries. Neatly compiled with good backing from experiments. Makes one realise the triviality behind some day to day practices and ideologies.

2 people found this helpful

Sending feedback...

Thank you for your feedback.

Sorry, we failed to record your vote. Please try again

VIDYADHAR

This is one of the best books I've read

Reviewed in India on 27 July 2015

Verified Purchase

This is one of the best books I've read. The narrative is compelling and the evidences for his arguments are strong. A must read for someone who wants to understand about Good Ideas and how to make them happen in your organisation or your community.

10 people found this helpful

Sending feedback...

Thank you for your feedback.

Sorry, we failed to record your vote. Please try again

Suma

Interesting read.

Reviewed in India on 5 April 2020

Verified Purchase

Personally it helped me to look beyond opportunity, goal and result. Many times I attributed success to hours of work in isolation. This book made me to realize the importance of network.

Sending feedback...

Thank you for your feedback.

Sorry, we failed to record your vote. Please try again

Damien Hartmann

Une perspective éclairante sur la génération des innovations

Reviewed in France on 29 May 2017

Verified Purchase

L'innovation est au coeur des discours actuels dans tous les domaines : économie, sport, loisirs, développement personnel... Cet essai très bien écrit propose une histoire de la génération d'innovation qui ont transformé le monde, et à travers cela une analyse sur les facteurs clés qui contribuent à leur apparition et à leur développement. J'y vois un excellent plaidoyer en faveur du partage des connaissances et de l'open source, qui conforte mon enthousiasme pour ces domaines. Une lecture à mettre entre toutes les mains, pour contribuer à améliorer le monde !

Sending feedback...

Thank you for your feedback.

Sorry, we failed to record your vote. Please try again

Translate review to English

Amazon Customer

Easy read

Reviewed in India on 24 August 2019

Verified Purchase

As an evolutionary biologist, it was interesting to read about the common themes between biological and social innovations

Sending feedback...

Thank you for your feedback.

Sorry, we failed to record your vote. Please try again

Josh

Well researched, good book on how great ideas come about

Reviewed in Canada on 14 March 2016

Verified Purchase

Provides detailed chapters on many different chapters that influence some of our most brilliant inventions. Follows up points with different histories of inventions and ideas that have shaped our world today. Inspiring

Sending feedback...

Thank you for your feedback.

Sorry, we failed to record your vote. Please try again

Tri Le

Among the 3 most important books I've ever read in my life

Reviewed in Australia on 2 October 2015

Verified Purchase

This is an extremely enlightening book. The author try to describe things that should be very abstract in a concise and extremely comprehensible way. It's attractiveness is irresistible. I forget everything else

This book is among the best book I've ever read and "revolutionise" my approach to professional development, communication and reading. Everyone who are "knowledge workers" should definitely read it.

Sending feedback...

Thank you for your feedback.

Sorry, we failed to record your vote. Please try again

Joerg Osarek

truly great networked thinking analysis of successful innovation patterns

Reviewed in Germany on 6 December 2012

Verified Purchase

If you want to understand the patterns and conditions in which innovation occurs this book is phenomenal. Steven Johnson has structured the subject of innovation in biology, cultures and organizations very well. Each chapter contains multiple treasures of background stories and historical information that leads him to his conclusions. As a networked thinker that I am myself I am impressed by the depth and insight to convergence of universal laws Johnson points out in this marvelous book. A must read for people who want to understand rules of innovation in the 21st century.

Sending feedback...

Thank you for your feedback.

Sorry, we failed to record your vote. Please try again

Amazon Customer

Great read.

Reviewed in India on 21 June 2019

Verified Purchase

Highly recommended. Deep insights on what leads to innovation. Favourite line : innovation occurs at boundaries of order and chaos!
No surprise one of the favourites books quoted by bill gates.

Sending feedback...

Thank you for your feedback.

Sorry, we failed to record your vote. Please try again

Amazon Customer

Bom livro.

Reviewed in Brazil on 11 May 2015

Verified Purchase

Muitas boas idéias nesse livro. Bastante útil. Por exemplo, muitas das boas idéias que podemos ter para a solução de um problema , podem vir de outros problemas completamente não-relacionados. Precisamos estar preparados para descobrir as semelhanças e expandir os horizontes de aplicação das idéias.

One person found this helpful

Sending feedback...

Thank you for your feedback.

Sorry, we failed to record your vote. Please try again

Translate review to English

M.KUMAR.

VERY INFORMATIVE

Reviewed in India on 4 April 2014

Verified Purchase

The innovations have been analysed on a global scale with a very long time frame ,thus gives the idea about how ,why,where ,when,who of innovations. A well researched book about the innovations.

One person found this helpful

Sending feedback...

Thank you for your feedback.

Sorry, we failed to record your vote. Please try again

fhaad

Great condition!

Reviewed in Canada on 1 September 2019

Verified Purchase

The book was in perfect condition as mentioned

Sending feedback...

Thank you for your feedback.

Sorry, we failed to record your vote. Please try again

You've read the top international reviews

See all reviews from the United Kingdom

Amazon Music Stream millions of songs	AbeBooks Books, art & collectables	ACX Audiobook Publishing Made Easy	Amazon Web Services Scalable Cloud Computing Services

Audible Download Audiobooks	Book Depository Books With Free Delivery Worldwide	DPReview Digital Photography	Goodreads Book reviews & recommendations

Amazon Home Services Experienced pros Happiness Guarantee	IMDb Movies, TV & Celebrities	Kindle Direct Publishing Indie Digital Publishing Made Easy	Prime Now 2-Hour Delivery on Everyday Essentials

Shopbop Designer Fashion Brands	Amazon Warehouse Deep Discounts Open-Box Products	Amazon Business Service for business customers	Whole Foods Market We Believe in Real Food

	Amazon Second Chance Pass it on, trade it in, give it a second life

Follow the author

Similar authors to follow

Where Good Ideas Come From: The Natural History of Innovation Hardcover – 7 Oct. 2010

Special offers and product promotions

Customers who viewed this item also viewed

Customers who bought this item also bought

Product details

Product description

Review

About the Author

What other items do customers buy after viewing this item?

Related media

Customer reviews

There was a problem filtering reviews right now. Please try again later.

Top international reviews

You've read the top international reviews