- Also check our best rated Biography reviews
What You See Is What You Get: My Autobiography Paperback – Unabridged, 6 May 2011
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently bought together
Customers who bought this item also bought
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
From a Hackney council estate to the House of Lords, this is the extraordinary story of one of our greatest entrepreneurs.
About the Author
Today Lord Sugar is chairman of Amshold Group Ltd. In 2009 he was appointed by PM Gordon Brown as Enterprise Champion to advise the government on small business and enterprise, and was also awarded a life peerage, becoming Alan, Baron Sugar of Clapton in the London Borough of Hackney. He continues to appear in The Apprentice. He is also the author of The Way I See It and Unscripted.
Customers who viewed this item also viewed
Read reviews that mention
Showing 1-5 of 513 reviews
There was a problem filtering reviews right now. Please try again later.
Lord Sugar goes through the tough times of growing up and gives you an insight to how he found gaps in the market to make his wealth. He didn't have the money at first and with changes to our thinking, there is no reason why we cannot make our lives an even bigger success.
You will find tips to benefit yourselves. This book is huge. It's one of the biggest books I read and for someone who doesn't like reading, I kept going without difficulty reading 2-3 hours on multiple sits.
Dragons Den stars James Caan and Duncan Bannatyne take about Lord Sugar and how they are impressed with his work in the early days.
Really liked the book and I could hear Lord Sugar recounting every word in my head. Not bad for a car aerial salesman.
Now onto the book itself: well, as other reviewers have said, reading the book is like having the man sit next to you and chatting away without any awareness of who he does, or does not, offend. After all, in business, if one worries about causing offence then I imagine that it would be hard to strike a good deal because one would be constantly watching every sentence for fear of overstepping what is considered to be etiquette. I found the book fascinating to read; every spare moment found me grabbing the book to read just another 5 pages, which turned out to be another 20 pages, before I had to do other things, smile.
Lord Sugar clearly detests certain newspapers; and who can blame him when it is clear that they misquote all the time. No doubt he is happy now that he has the opportunity to express his views via the Internet - clear for all to see, as he wanted it be seen - without corruption of his words or intent.
As regards to him being seen as something of an ogre, I would point out that many of his workforce have been with him for over 20 years: surely a sign that he can't be 'that' bad? To me, the man's truly deserves his success. Oh, how I wish that I had one thousandth of his business sense.
For me there is much to much reference to football, as I am not the slightest bit interested in football I found this a bit tedious and difficult to follow not knowing anything about football teams. Clearly, just because I have no interest in football is no reason to criticise the book for it. Clearly football has had a significant impact on his life and despite his difficult time as owner of a football club it has remained something he has a passion for. So I would say if like me you have little or no interest in football you might find the large amount of time dedicated to the subject a bit off putting.
Would you like to see more reviews about this item?