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What Would Google Do? Hardcover – 5 Feb 2009

4.0 out of 5 stars 30 customer reviews

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Product details

  • Hardcover: 224 pages
  • Publisher: Collins (5 Feb. 2009)
  • Language: English
  • ISBN-10: 0007312105
  • ISBN-13: 978-0007312108
  • Product Dimensions: 15.9 x 2.4 x 24 cm
  • Average Customer Review: 4.0 out of 5 stars 30 customer reviews
  • Amazon Bestsellers Rank: 658,739 in Books (See Top 100 in Books)
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Product description

Review

"[Jarvis] is an intelligent observer of technology and the media and has intellectual scruples.... [T]here are lessons to be learnt from Google and its single-minded determination to change how business is done."--Financial Times

From the Back Cover

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google--the fastest-growing company in history--to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything--from corporations to governments, nations to individuals--must evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

--This text refers to an out of print or unavailable edition of this title.

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TOP 1000 REVIEWERon 28 October 2010
Format: Hardcover|Verified Purchase
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on 14 December 2010
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