What They Don't Teach You At Harvard Business School Paperback – 31 Jul 2014
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Mark McCormack is an entrepreneur extraordinaire (Daily Telegraph)
Mark McCormack's book is a revelation (Robert A. Anderson, Former Chairman Rockwell International)
The undisputed king of sports marketing (BBC Sport)
The most powerful man in sport (Sports Illustrated)
He was a genius when it comes to sports marketing (Tiger Woods)
His legacy is international sport as we know it (European PGA Tour chief Ken Schofield)
The bestselling business classic by the sports management legendSee all Product description
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Top customer reviews
The writing style is fluid and makes it easy to read, some of the tricky topics have been covered in easy to understand simplicity
It does break some conventional thinking and takes into areas that are not covered in a business school but very import to some one working in a corporation environment or simply looking to enhance his perspective and personality
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Most recent customer reviews
The book is a practical and experience lead look at business behaviours from great...Read more
However some of it is already a bit outdated, there's quite a bit of name dropping that younger people...Read more
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