This book is brilliant because it solved some important mysteries I had.
Why is it a waste of time trying to present facts to climate change deniers? Think of the millions of hours wasted on this exercise and the megawatts of anger and fustration caused thereby. This books explains it.
How come two people who had the same schooling in the same country, use the same systems of reason and logic, can disagree fundamentally about something?
Why do some people identify themselves as left wing and some people right wing, when what they hold dear, what is important to them, is practically the same? Heck, why do we even bother with right and left when the bit in common so much more important?
Why do some people prefer team sports like football and others prefer individual sports like tennis?
Why is the truth an insufficient tool of persuasion?
Why do some people have very orderly gardens, devoid of any ecological value.
Why do some people need to own a Porsche, even though it's just a piece of fast metal painted red.
Why do Americans eat organic food because of health and Europeans because of the environment?
What would it take to get people to love the natural world?
Why are so many environmental campaigns useless?
Why do green products take so long to become mainstream?
How can we be effective if we want to make the world a bit better?
The book doesn't exactly present answers to these specific questions, but it equips you to think about these questions and then get a working explanation.
The book is also brilliant because it is deep and does all the above, but it is very readable and engaging. I have trouble getting through most non-fiction books because they get boring after they have said the main thing in the first few pages anyway. This is not one of those.
Anyone curious about how to make the world a bit better should read this first. It is not and does not claim to be an explanation of all human behaviour (obviously), but it provides a big chunk of that.
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A short read but a giant leap in understanding people. Buy and read it, if you want to be cleverer about saving the world.
Reviewed in the United Kingdom on 31 July 2014Reviewed in the United Kingdom on 23 October 2017
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Reviewed in the United Kingdom on 26 August 2017
