What a Great Idea! 2.0: Unlocking Your Creativity in Business and in Life Paperback – 15 Jun 2007
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My name is David Marquet, from Practicum, Inc and we help our customers develop solutions to problems. One thing almost all our customers are interested in is how to be more creative, and how to use groups to solve problems. In doing so, there is invariably a balance between structure, constraints, and expansive thinking.
We don't read What a Great Idea! by Chic Thompson. Instead, we use it more like the toolbox you keep in your garage - with screwdrivers, hammers, and fasteners you pull out for the appropriate job.
Chic presents a coherent structure for unlocking creativity based on the four broad steps progressing from freedom, to expression, to creation, and ultimately to action. For each step, Chic provides the reader with highly usable activities to exercise your mind which we use to good effect with our clients.
These specific tools and techniques are very valuable. However, what creeps up on you, but what is ultimately more powerful, is the irrepressible optimism that permeates the book that EVERYONE can be creative. Creative people can be more creative and people who've been boxed in can break out. It's never too late.
When I talked with Chic about his book, he didn't deny that and went further - "I think there's a connection between overall health and creative health." He opined. He views creativity and lifelong learning not as things that we do to achieve project goals, but processes we apply to living fuller and healthier lives. Oh, and by the way, his optimism and infectious enthusiasm is definitely genuine.
At one point in the book, Chic suggests we be "curious first, critical second." Even, now, it's an approach I wish I embraced more often.
by Chic Thompson
When the first edition of 'What a Great Idea' was released in the mid-nineties, I was actually overwhelmed by a few exciting stuff in the book:
- an exclusive & relatively exhaustive interview with Dr Yoshiro Nakamatsu, inventor extraordinaire from Japan, with more than 3,000 inventions to his credit; it was great fun to read about his creative antics & productive idiosyncracies; incidentally he also invented the Love Jet Spray, a no-side-effect alternative to Viagra!
- an exposition on 'Killer Phrases' & 'Fight Back Phrases' which eventually led me to procure the author's second book, 'Yes, But...The Top 40 Killer Phrases & How You Can Fight Them';
[For the uninitiated:
a Killer Phrase: n. 1. A knee-jerk response that squelches new ideas; most commonly said by bosses, parents, and government officials. 2. A threat to innovation.
Fight Back Phrase: n. 1. words that launch ideas into reality; usually said by achievers, leaders, and entrepreneurs. 2. the self talk of champions.]
- introduction of the idea mapping process, the author's unique variation of mind-mapping, which goes beyond the traditional Buzan routines;
I recently read his supposedly & newly revised & expanded edition & regret very much to report that the book is substantially the same book as the earlier edition. The same stuff are still there & there are no new insights or developments for readers.
What a disappointment!
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