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Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11 Paperback – 6 Dec 2014

5.0 out of 5 stars 3 customer reviews

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  • Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11
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  • Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content
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  • Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (Business Books)
Total price: £44.32
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Product details

  • Paperback: 168 pages
  • Publisher: Heavy Metal Thunder (6 Dec. 2014)
  • Language: English
  • ISBN-10: 0692327487
  • ISBN-13: 978-0692327487
  • Product Dimensions: 15.2 x 1.1 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 216,692 in Books (See Top 100 in Books)
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Product description

About the Author

Jason leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. Jason is a frequent contributor to top marketing blogs Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger, and has presented at numerous industry conference including Dreamforce, Social Media Marketing World , Authority Intensive, Inbound, Content Marketing World, Social Fresh, Microsoft Convergence, and more. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80's metal karaoke, and winning at Seinfeld trivia.


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Format: Kindle Edition Verified Purchase
Jason goes into depth on how to build out a true funnel with content and seamlessly connects the dots with social, and measurement.

The advice in this book is helping my marketing team generate both more and better quality leads.
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Format: Kindle Edition Verified Purchase
This is the type of book I read twice and its full of useful content processes that somebody like me can apply and improve with practice. From a content Guru who has learned the hard way.
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Format: Kindle Edition Verified Purchase
An absolute delight to read. Highly recommend the audio version too.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4.7 out of 5 stars 31 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Learn how to make your content marketing ROCK!! 22 July 2015
By Douglas N. Burdett - Published on Amazon.com
Format: Paperback Verified Purchase
In case you didn't notice, the book title includes references to Guns N' Roses AND Spinal Tap. Jason Miller has a background in rock and roll, having played in hair metal bands and working in the music industry, and being a rock and roll concert photographer. He has also worked at marketing automation software giant Marketo and now works in marketing at LinkedIn.

He describes his book as "Everything I have learned over the past 4-5 years pulled together with my passion for rock `n' roll." It's an excellent book, and not just because Ann Handley wrote the forward to it.

It's packed with practical tips and I don't think he recommends any content marketing or social media tactics that he hasn't already tried and tested himself.

Like a great album, he divides the book into sides: side one is about content marketing and side two is about social media.

The book also has a lot of great career advice for anyone who is in marketing and needs to evolve their skills as well as anyone starting out in marketing or thinking about going into that field.

I really enjoyed reading "Welcome to the Funnel" and I bet you will too.

And, to listen to an interview with Jason Miller about "Welcome to the Funnel," visit MarketingBookPodcast.com
1 of 1 people found the following review helpful
3.0 out of 5 stars For Big Businesses Interested in Selling a Digital Product 3 July 2016
By S. CUSTOMER - Published on Amazon.com
Format: Paperback Verified Purchase
I wish this book had a different title. I do the marketing for a number of small businesses. This book offered suggestions for large businesses, who specifically want to sell some sort of digital product. It offered little to nothing that would help me market small businesses or venues. The book has a chapter on how to select the TEAM you will have blogging for you and how you can use ipads as incentives for them to write blog posts.

I feel like I'm sill wondering how to turn my marketing up to 11 after reading this. Which is disappointing. It's probably a great book for a big company looking to sell a PDF written by ghost writers.
2 of 2 people found the following review helpful
5.0 out of 5 stars Jason Miller serves up a "big rock" of content marketing strategy with this book - dive in! 10 Nov. 2015
By Anne Janzer - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Jason Miller certainly knows his content marketing, and has written an entertaining, insightful book on the topic. The content repurposing strategies alone are worth the purchase. Plus, it's well-written and a fun read.
5.0 out of 5 stars A Brilliant, B2C "Big Rock" for Marketo 17 Dec. 2015
By Rick B. - Published on Amazon.com
Format: Paperback Verified Purchase
And that's exactly why you should buy this book. It's a great, quick read full of practical social media and content marketing fundamentals that eventually leaves you thinking -- ok, if I want to implement this effectively, and harness analytics, maybe I should look into Marketo since it's been so highly recommended in the book? If that were the author's goal (and maybe it was), it was brilliantly done and the book serves as a great example for how to pull off content marketing.

If you're currently putting together a strategy for a new product or business, this book will help. And it's fun. I'm a musician so I enjoyed all the references. It's also written in plain English and has nice illustrations. Overall, a fun read - worth the price for sure. I'll recommend it!
2 of 2 people found the following review helpful
3.0 out of 5 stars Excellent tactical ideas 4 May 2015
By Brian Clark - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I like this book. It has some excellent tactical ideas although slanted to organisations with resources that can be allocated to executing social and content marketing. If you are a micro or small business you may find some of the ideas difficult to cram into your already packed calendar. If you are selective you will find value in this book.
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