- Paperback: 168 pages
- Publisher: Heavy Metal Thunder (6 Dec. 2014)
- Language: English
- ISBN-10: 0692327487
- ISBN-13: 978-0692327487
- Product Dimensions: 15.2 x 1.1 x 22.9 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 216,692 in Books (See Top 100 in Books)
Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11 Paperback – 6 Dec 2014
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About the Author
Jason leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. Jason is a frequent contributor to top marketing blogs Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger, and has presented at numerous industry conference including Dreamforce, Social Media Marketing World , Authority Intensive, Inbound, Content Marketing World, Social Fresh, Microsoft Convergence, and more. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80's metal karaoke, and winning at Seinfeld trivia.
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Top Customer Reviews
The advice in this book is helping my marketing team generate both more and better quality leads.
Most Helpful Customer Reviews on Amazon.com (beta)
He describes his book as "Everything I have learned over the past 4-5 years pulled together with my passion for rock `n' roll." It's an excellent book, and not just because Ann Handley wrote the forward to it.
It's packed with practical tips and I don't think he recommends any content marketing or social media tactics that he hasn't already tried and tested himself.
Like a great album, he divides the book into sides: side one is about content marketing and side two is about social media.
The book also has a lot of great career advice for anyone who is in marketing and needs to evolve their skills as well as anyone starting out in marketing or thinking about going into that field.
I really enjoyed reading "Welcome to the Funnel" and I bet you will too.
And, to listen to an interview with Jason Miller about "Welcome to the Funnel," visit MarketingBookPodcast.com
I feel like I'm sill wondering how to turn my marketing up to 11 after reading this. Which is disappointing. It's probably a great book for a big company looking to sell a PDF written by ghost writers.
If you're currently putting together a strategy for a new product or business, this book will help. And it's fun. I'm a musician so I enjoyed all the references. It's also written in plain English and has nice illustrations. Overall, a fun read - worth the price for sure. I'll recommend it!