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Welcome to the Creative Age: Bananas, Business and the Death of Marketing Hardcover – 25 Jul 2002

3.4 out of 5 stars 4 customer reviews

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Product details

  • Hardcover: 288 pages
  • Publisher: John Wiley; 1st edition (25 July 2002)
  • Language: English
  • ISBN-10: 9780470844991
  • ISBN-13: 978-0470844991
  • ASIN: 047084499X
  • Product Dimensions: 16.3 x 2.3 x 23.2 cm
  • Average Customer Review: 3.4 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: 1,510,508 in Books (See Top 100 in Books)
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Product description

Review

..". Using ingeniously insightful witty examples, mark Earlsembarks on a radical and comprehensive critique of the fundamentalprinciples of business and marketing..." (Marketing Business, September 2002)

..".a highly entertaining and thought-provokingdenunciation of what's gone wrong withmarketing...Mark's easy-flowing writing style willencourage you to try to spend the evening reading it at onesitting..." (www.theidm.com 4 November 2002)

..".anyone interested in our industry (marketing), and thesociety we help to create, should read this book..." (ResearchMagazine, February 2003)

Synopsis

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

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4 customer reviews

3.4 out of 5 stars

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11 June 2004
Format: Hardcover
4 people found this helpful
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15 October 2003
Format: Hardcover
12 February 2004
Format: Hardcover
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18 May 2004
Format: Hardcover
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.0 out of 5 stars 1 reviews
Rolf Dobelli
4.0 out of 5 starsA Good Read!
15 October 2003 - Published on Amazon.com
Format: Hardcover
2 people found this helpful.

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