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Welcome to the Creative Age: Bananas, Business and the Death of Marketing Hardcover – 25 Jul 2002

3.5 out of 5 stars 4 customer reviews

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Product details

  • Hardcover: 288 pages
  • Publisher: John Wiley; 1st edition (25 July 2002)
  • Language: English
  • ISBN-10: 047084499X
  • ISBN-13: 978-0470844991
  • Product Dimensions: 16.3 x 2.3 x 23.2 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 1,291,705 in Books (See Top 100 in Books)
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Product description

Review

"... Using ingeniously insightful witty examples, mark Earls embarks on a radical and comprehensive critique of the fundamental principles of business and marketing..." (Marketing Business, September 2002) 

" a highly entertaining and thought–provoking denunciation of what s gone wrong with marketing Mark s easy–flowing writing style will encourage you to try to spend the evening reading it at one sitting " (www.theidm.com 4 November 2002)

" anyone interested in our industry (marketing), and the society we help to create, should read this book " (Research Magazine, February 2003)

From the Inside Flap

This book puts the accepted ideas of marketing into perspective. It draws together new learning and anecdotes from disparate fields – from neuroscience and Cary Grant to circuses and rock music – to offer a series of thought starters for marketers on how to apply the new learning to their everyday experiences and the shape of their organizations.

An online bulletin board allows you to share your own experiences and debate with other readers: www.deathofmarketing.com

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TOP 500 REVIEWERon 11 June 2004
Format: Hardcover
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on 12 February 2004
Format: Hardcover
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on 18 May 2004
Format: Hardcover
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TOP 500 REVIEWERon 15 October 2003
Format: Hardcover
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Amazon.com: 4.0 out of 5 stars 1 reviews
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4.0 out of 5 starsA Good Read!
on 15 October 2003 - Published on Amazon.com
Format: Hardcover