Weetabix Oatybars Rainbow Smashems 23 g (Pack of 5)
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- Less than half the sugar of the average kids cereal bar and kids dried fruit snack
- High in fibre
- Low in salt
- Free from artificial colours & flavours
- Suitable for vegetarians
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Cereals (Whole Oats (27%), Rice, Whole Wheat (2.9%))
Crispy Coated Milk Chocolate Pieces (8%) (Sugar, Cocoa Butter, Full Cream Milk Powder, Cocoa Mass, Glazing Agents (Gum Arabic, Carnauba Wax, Bees Wax)
Natural Colours (Titanium Dioxide, Anthocyanin, Beta Carotene, Curcumin, Beetroot Red, Copper Chlorophyll Complex)
Emulsifier: Sunflower Lecithin, Glucose Syrup, Salt)
Milk Chocolate (8%) (Sugar, Cocoa Butter, Skimmed Milk Powder, Cocoa Mass, Full Cream Milk Powder, Milk Fat, Emulsifier: Soya Lecithin)
Cereal Flours (Rice, Wheat)
Grape Juice Concentrate
Humectant: Glycerol, Sugar, Vegetable Oil, Natural Flavouring, Malted Barley Extract, Dextrose, Salt
Emulsifier: Soya Lecithin
Each order comes with 5 x Weetabix Oatybars Rainbow Smashems 23g
Top customer reviews
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Their slim design are designed to fit in lunch boxes, although I did expect the shape to reflect that of a scaled down weetabix.
The taste is nothing like weetabix/oatibix and it seems they have just used the name to try and get sales. Whilst there's a certain understanding that a cereal bar isn't going to be like the cereal its self, I still found it a little odd, as these bars could have been made by anybody and labelled differently and I would have been none the wiser.
The small smartie type sweets on the top are the first thing you notice about the bars. The smell of them is fairly strong as well as the taste. Luckily I liked them and I think they are needed to add some sweetness and change up the texture a little (I believe there is a version sold with just the chocolate).
Overall I liked them and would buy again, but I sort of expected them to reflect the weetabix brand more, which wasn't the case.
First impressions were a little bit "Is this it?" They aren't designed for adults ... the bar is rather small and pallid looking. On the upside, for adults watching their weight, they come in at under 90 calories. The chocolate drizzle isn't generous. And the "smashems" are tiny pill size rounds of sugar coated chocolate, and not many of them either - I thought they would be throughout the bar, but they are only on top. My colleague E, who has small children who are the target for this bar, commented that they would probably pick off all the chocolate items and leave the bar ... and I'm not sure I'd blame them for that, as the bar itself was rather bland and didn't taste of anything much. The texture was nice - not too chewy, not to dry, and not overly sweet.
Although it's okay, I'm not sure I would buy them as there are many, many other bars out there which are much nicer.
Here is the first issue, as others have noted and I could not fail to, these taste nothing at all like Weetabix. Neither in texture, flavour or consistency. This was certainly a disappointment. I was also underwhelmed by the 'rainbow smashems' which appeared to be nothing more than a few very small 'they aren't smarties honest' sprinkled on the top. They were flavourless to my palate to be honest but did at least supply a new texture.
On the plus side, the very mild tastes should mean that even the fussiest of children should enjoy them. The size ideal for 7-13 year olds lunchbox and, when compared to a chocolate bar, they represent a less unhealthy choice - to be clear, these are not marketed as a health food and rightly so but they are much less sugar and fat filled than many snacks.
For curious adults, I suggest looking elsewhere. I found these a bit too bland for my taste and was left a bit indifferent. After the first one, he rest only got eaten when I was bored at the office. Nothing at all unpleasant but I'll not be placing a new order.
Basically it's only a very plain cereal bar with a nice sweetness to the honey coating.
On top of that, I expect as a gimmick, or as a lure to children, there's a bit of smarty/chocolate topping.
Given the choice I'd go for a cereal bar topped with yogurt, or a Nutrigrain bar, but these are still pretty good.
The box says they have 'less than half the sugar of the average kids cereal bar and kids dried fruit snack', but I can't find the source to back that up. Given that these still have 4.6g of sugar in each 23g bar, I wonder whether they're combining the average kids' cereal bar and dried fruit snack together. Anyway, fruit is naturally high in sugar, whereas here it's mostly from chocolate and sugar-coating.
Taste-wise, they're ok but a little on the sweet side for my 32-year-old tastebuds. I can imagine that they would be more palatable to children than a healthier cereal bar though, while certainly healthier than chocolate. A sensible lunchbox compromise I guess.
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