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Webs of Influence: The Psychology of Online Persuasion by [Nahai, Nathalie]
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Webs of Influence: The Psychology of Online Persuasion Kindle Edition

4.6 out of 5 stars 74 customer reviews

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Length: 288 pages Word Wise: Enabled

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Product Description

From the Back Cover

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online.

 

At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click.

 

In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success.

 

Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

About the Author

Nathalie Nahai is an award-winning speaker, lecturer and Web Psychologist, who consults with businesses to psychologically optimise their online engagement.

With a background in psychology and digital strategy, she is one of the few leading voices in this field to have both academic and hands-on experience in engineering online persuasion.  

Also a member of #OgilvyChange, Nathalie has a large online readership and an established internet presence. You'll find her articles at www.thewebpsychologist.com, and her tweets @TheWebPsych

Product details

  • Format: Kindle Edition
  • File Size: 2353 KB
  • Print Length: 288 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Pearson; 1 edition (14 Dec. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00AN4XWDA
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.6 out of 5 stars 74 customer reviews
  • Amazon Bestsellers Rank: #109,564 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Kindle Edition
Short Review:

A broad and useful introduction to several areas of psychology. Lively, engaging writing style. An easy-read.

Weak at proving that the ideas offered (the book is full of 'Make This Work For You' suggestions) would made a difference i.e. a lack of evidence.

Recommendation:

If you don't know much about psychology, web marketing and web design principles, then it's a good intro. Unfortunately - in my humble opinion - I don't think it's as revolutionary as some of the other reviews imply.

Longer Review:

I love psychology. I have a degree in it, post-grad qualifications and more psychology books than I have items of clothing.

OK. The bit about my clothing is an exaggeration. But my love of psychology and all things, 'influence and persuasion' especially, isn't. I also work in digital marketing and have done so for about 100 years (or so it feels).

You can imagine my excitement - glee in fact - at reading the synopsis of 'Webs of Influence'. I couldn't think of a better combination of two of my fave subjects - psychology and the InterWeb. Ace!

As soon as I got the book, I read it eagerly from cover to cover. And I like it. Sort of. Ish.

The Good

It's got lots of solid, psychology information in it. There's stuff in there that I did know, knew a little about and stuff I'd not come across before. Believe me, I could read this type of material again and again. Any book that covers this ground is a winner with me :)

It's just when the book tries to tie the psychology into web design and online marketing that I feel it book doesn't quite work. Or, perhaps more accurately, the premise of the book doesn't work. Because I have to say that this is a lovely book to read.
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Format: Paperback
There is only one downside to Nathalie Nahai’s book, "Webs of Influence" and that is that you will likely find yourself singing “The red car and the blue car had a race” from the 1989 Milky Way advert for a couple of weeks…

Aside from that, this punchy, easy to digest, informative (yes, this book will make you sound smart!) and actionable book is a must for any marketing/digital/social professional.

There will be ideas and techniques in here which any seasoned professional ‘should’ be familiar with – and much to learn with some great case studies! But the real beauty of this books is the intricate weaving of Nathalie’s psychology, neuroscience and behavioural background to make these ideas and techniques more compelling and scientific.

For a while I’ve felt that digital and social is on the crossroads of success and failure. We can carry on doing what we’re doing, but a cover-to-cover read of this book will give you greater depth and knowledge to drive your digital marketing and social media to success. A really worthwhile read.
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Format: Paperback Verified Purchase
I found a fair chunk of the first two sections called 'Know who you are targeting' and 'Communicate persuasively' a lot of generally familiar business psychology. However, the last section 'Selling with integrity' usefully explores the neuroaesthetics of a web site's professional look and feel (v its content) in order to elicit those all important repeated clicks - where the "secret strategies" in the title come into play.

A stand-out feature of the phenomenal influence of the internet is of course its ability to connect across the globe, and a heavyweight of underpinning research that Nahai draws on in this area is Geert Hofstede's cross-cultural factor analysis on values (5 dimensional model of MAS, PDI, IVR, LTO, UAI, IDV). In a 'glocalised' (dochakuka) economy mainstream cultural norms driven by technology - often americanized - are adapted to national preferences and with it global branding, advertising strategy and consumer behaviour. Also drawing upon, for example, Latane's work on dynamic social impact theory (DSIT) - local clusters of subcultural consensus based on perceived strength, numbers and proximiity - web marketing has the understanding to release its tools to penetrate just about every reach of our social human experience. We tend to consider members of our in-group as more credible (trustworthiness + expertise) than people from out-groups, since we rely on markers of being sociable, influential, competent and having character. These markers are now being developed to apply to avatars or virtual agents, which help to iron out fears of risk, trust (cognitively driven or emotional) and privacy.
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Format: Paperback Verified Purchase
Webs Of Influence by Nathalie Nathai has fantastic insights on how our mind works when we are exposed to branding, colour, conversion rate, user experience and the general make up of a website.

This book turned on a massive light bulb in my head and took me down a path I’m still following.

I've just bought a second copy for my new content and social marketer. ツ
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Format: Paperback
As a digital marketer I'm always looking to keep up to date with the latest knowledge in the digital domain. I read Nathalie's book from cover to cover, it was interesting throughout, particularly as it alluded to several critical insights that I can use in my digital work. I would recommend this book to anyone with an interest in digital marketing.
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