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Web ReDesign 2.0: Workflow that Works Paperback – 10 Dec. 2004

by Kelly Goto (Author), Emily Cotler (Author)
4.0 4.0 out of 5 stars 50 ratings
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If anything, this volume's premise--that the business of Web design is one of constant change-has only proven truer over time. So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that is as much about business priorities as it is about good design. By focusing on where these priorities intersect, Kelly and Emily get straight to the heart of the matter. Each chapter includes a case study that illustrates a key step in the process, and you'll find a plethora of forms, checklists, and worksheets that help you put knowledge into action.This is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.

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  1. ISBN-10
    0735714339
  2. ISBN-13
    978-0735714335
  3. Edition
    2nd
  4. Publisher
    New Riders
  5. Publication date
    10 Dec. 2004
  6. Language
    English
  7. Dimensions
    24.77 x 1.91 x 20.32 cm
  8. Print length
    312 pages
  9. See all details
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From the Back Cover

If anything, this volume's premise--that the business of Web design is one of constant change-has only proven truer over time. So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that is as much about business priorities as it is about good design. By focusing on where these priorities intersect, Kelly and Emily get straight to the heart of the matter. Each chapter includes a case study that illustrates a key step in the process, and you'll find a plethora of forms, checklists, and worksheets that help you put knowledge into action.

About the Author

Kelly Goto is the principal at gotomedia, a Web design firm in San Francisco. Previously she has served as creative director for the San Francisco office of Idea Integration (a Web design firm). She has developed the redesign strategy for such sites as Adobe.com, Webvan.com, Food.com, and WebEx.com. Kelly is also a frequent lecturer on Web development, information design, and Web usability. Emily Cotler is the principal at waxcreative.com and a graphic designer, Web designer, product manager, site producer, journalist, and author. As a regular contributor to Publish, Emily is known for her accessible style and her ability to highlight key information.

Product details

  • Publisher ‏ : ‎ New Riders; 2nd edition (10 Dec. 2004)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 312 pages
  • ISBN-10 ‏ : ‎ 0735714339
  • ISBN-13 ‏ : ‎ 978-0735714335
  • Dimensions ‏ : ‎ 24.77 x 1.91 x 20.32 cm
  • Customer reviews:
    4.0 4.0 out of 5 stars 50 ratings

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Customer reviews

4 out of 5 stars
50 global ratings

Top reviews from United Kingdom

sa.vuec
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 20 October 2014
good product. good price.
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CamillaBeates
2.0 out of 5 stars Bought this for class.
Reviewed in the United Kingdom on 6 April 2013
Verified Purchase
Never used it, whenever I do open it I find nothing of interest in it. I guess someone will find this useful, but I don't.
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J Carragher
5.0 out of 5 stars Comprehensive and compelling approach to website redesign
Reviewed in the United Kingdom on 15 February 2011
Web Redesign: Workflow That Works (Voices That Matter)

An excellent book that has a great appreciation of the trade-off inherent in any web redesign project.

It not only highlights the typical obstacles you may encounter with a client during the redesign process, but gives solid recommendations as to how to overcome these.

There is also a short section on tracking the amount of work you do vs the amount you charge the client. Here the authors give you some "tough-love" which is well worth the price of the book on its own.
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Amazon Customer
5.0 out of 5 stars Great reference guide
Reviewed in the United Kingdom on 18 January 2003
This book is a great guide with practical and usable methods. A must read for anybody who's interested in "doing it right".
I frequently have my internal and external clients read parts of the book because it explains what is needed resource and attitude wise for the desirable outcome in a web-project. Browse through it frequently to keep my projects on track and on target.
Highly recommend it!
9 people found this helpful
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William L. Graham
5.0 out of 5 stars Useful tips from experienced developer and designer
Reviewed in the United Kingdom on 4 October 2002
I am finding this book very useful as a primer and "creative juice extractor." The layout is fine (but the binding will not hold up to use), illustrations are pertinent, references lead to expanded coverage, indexing is well thought out, and little is left out. In the world of categorization, too much detail can kill the excitement. The authors and editors have done a fine job here.
9 people found this helpful
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Top reviews from other countries

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J. Crowe
5.0 out of 5 stars Essential for Web Site Redesign
Reviewed in the United States on 30 January 2014
Verified Purchase
This is a basic and required reference for any involved with planning a web site redesign project or starting from ground zero. The writers take you through all phases of the process, provide check list, client survey forms and other guidance for planning and conducting a very complex project. They do a lot of hand holding to help you stay on track and maintain confidence in your ability to survive the process with hope of success. '
I am envolved in a web redesign project and this book was the guide I needed to provide the frame work I needed to put my ideas and reading about web design into a coherent view of the project and process.
2 people found this helpful
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Raymond Brigleb
4.0 out of 5 stars A great book, and a decent revision
Reviewed in the United States on 17 January 2005
Verified Purchase
The first edition of this book has been something of a bible for my small design shop, though much of the numbers and timelines were a bit science-fiction. The second edition does remedy some of this, and adds a nice chapter, but isn't all that much different from the first, so I wouldn't bother purchasing it if you have the first one.

Also please note that much of the content mentioned in the book as being available for download on their website isn't there. Seems like they haven't really gotten around to finishing the job! But nevertheless, a good book, and two very talented and capable writers.
5 people found this helpful
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tsingtao
2.0 out of 5 stars 孤立無援の入門者と初心者のみにお勧め
Reviewed in Japan on 28 April 2003
Verified Purchase
この本を購入して役に立ちそうな層の方は以下の方。
1.今まで仕様書を作成せずに、いきなりWEBサイト構築を始めていた方
2.仕様書、設計書等の書き方を教育してくれる先輩・上司がいない方
3.門外漢なのに、上司にWEBサイトを孤立無援のまま管理しないといけない方
4.WEBサイトの構築が初心者の方
上記以外の方で、ある程度経験を積んでいる人には、内容が物足りないと感じるはずです。若しくは、広く浅い内容になっているので、あなたが日頃感じている疑問点や問題点、改善点を明確に意識している人は、それらを解決してくれそうな専門で論じている書籍を探した方が、あなたのお金を有効に活用でき、欲しい情報が得られるはずです。
10 people found this helpful
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George
5.0 out of 5 stars Worthwhile purchase with useful templates and processes
Reviewed in the United States on 31 October 2007
Verified Purchase
This is a good reference to have in your library if you're a web designer or web developer. The process map makes a useful project management template to start with which you can customize for your own projects. I thought it was nice to have some of the templates available on their website too.

This process map and methodology isn't as comprehensive as a full blown project management process like you'd find at the Project Management Institute (PMI) but it is nicely streamlined for Web Design projects.

I took pieces from PMI standards and injected them into this process map where I wanted more detail. I was happy with the purchase and recommend the book to anybody interested in managing web design projects.
3 people found this helpful
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Kate M.
5.0 out of 5 stars What a great book. Clean approach to web redesign that still ...
Reviewed in the United States on 22 August 2017
Verified Purchase
What a great book. Clean approach to web redesign that still resonates years after it was published. This book helped organize our team's thoughts and strategies so we could make confident moves toward a bright digital future. I highly recommend this read for anyone who is redesigning their website.
2 people found this helpful
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