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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy by [Veloso, Maria]
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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy Kindle Edition

3.5 out of 5 stars 4 customer reviews

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Length: 321 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Review

"Well organized, easy to understand, and containing enough information to fill several college-level courses, the book is a goldmine." --"Retailing Insight"

From the Back Cover

Every independent professional needs a foolproof marketing and sales plan that constantly generates new clients and prospects. The go-to guide for successful professionals, consultants, and coaches, Get Clients Now! offers proven methods for creating and implementing a winning program to build a client base that exceeds your wildest expectations.

Using a simple cookbook model, you’ll identify the “success ingredients” missing from your current marketing activities, and create a personalized marketing plan drawn from a menu of options. Next, you’ll get detailed recipes for the tools and tactics that will make your customized plan work, and a structured, easy-to-follow 28-day program for putting your plan into action.

Throughout you’ll find insightful tips for overcoming the fear, procrastination, and resistance that can keep you from succeeding. Using detailed worksheets and exercises, based on your personality and situation, you’ll be able to pinpoint the strengths of your business, and make them the cornerstone of your no-fail marketing and sales system.

Featuring helpful examples and contributions from experts in marketing and motivation, this powerhouse guide shows you how to leverage the “magic formula” for successful marketing: choosing simple, effective tactics and using them consistently.

This completely revised third edition includes a wealth of information for taking advantage of new developments in the online world. You’ll also get advice on integrating your online and offline marketing approaches, and learn how to:

•Use social media to your advantage.

•Employ Internet marketing techniques such as blogging, broadcast e-mail, and search engine optimization.

•Prospect and network online.

•Build high-touch relationships in a high-tech world.

The definitive how-to guide to winning new business, Get Clients Now! has been road-tested by readers since 1999, and taught by hundreds of licensed facilitators. Thousands of independent professionals have taken their businesses to the next level with this step-by-step plan— why not you?

Advance Praise for Get Clients Now!:

“Terrific book. The combination of a system filled with how-to wisdom, and a game plan for following it step by step all the way to a successful outcome. Get this book, internalize C.J.’s teaching, and you’ll find yourself serving a lot more people, thus making a lot more money.”

Bob Burg, author of Endless Referrals and co-author of The Go-Giver

“Whether you’re just starting your business or ready to take it to the next level, Get Clients Now! provides a clear roadmap to reach your goals. Make sure to follow the day-by-day marketing plan outlined in the book. You’ll create endless opportunities to do what you love — and get paid well for it!”

Jill Konrath, author of SNAP Selling and Selling to Big Companies

“The most common question people ask me is: ‘How do I get clients?’ Thank goodness for C.J. and this incredible program. Now whenever someone asks me that question, I’ll just hand them this book. Read it. Then use it. By this time next month, you’ll have new clients, new profits, and a big smile on your face.”

Dr. Joe Vitale, star of The Secret and author of The Attractor Factor and Spiritual Marketing

C.J. Hayden is a Master Certified Coach, popular speaker, and principal of Wings for Business LLC. Since 1992, she has helped thousands of self-employed professionals to earn a better living doing what they love. C.J. has written more than 400 articles for publications and websites such as Home Business, Rain-Today, and About.com, and taught marketing for John F. Kennedy University, Mills College, and the U.S. Small Business Administration.


Product details

  • Format: Kindle Edition
  • File Size: 5036 KB
  • Print Length: 321 pages
  • Publisher: AMACOM; 3 edition (15 Feb. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00BFZ81E6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 3.5 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #536,678 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

3.5 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
If you know anyone – including you – who uses their website to communicate with others or to attract new clients/bookings, then this book will really help.

I've read half of it in about 90 minutes, it's a fun read, and it's opened my eyes to all the ways my website wasn't attracting people, and how to make simple changes to turn that on its head.

And ditto re my ezine and my mailing list.

The title and blurb are very sales-focused, nothing wrong with that of course, I welcome more sales, I also like the book because it helps me understand more about people and their behaviour and mind-sets.

Lots of people put tons of effort and money into gaining web traffic, but what's the point of that, when if people arrive at your website, it's not communicating with them so that they understand your product/service, like the sound of it, feel they can trust you, and either sign-up for your list or buy from you then and there? They won't be coming back if you don't grab them straight away and keep them interested.

This books makes all that possible.
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Format: Paperback
To write good copy you must understand your target audience. Although I found some good ideas in the book, the style does not appear ideal for Proffesional services or business to business sales,
In my opinion web copy that conflicts with your professional image is counterproductive!
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Format: Kindle Edition Verified Purchase
To cut a long story short, I bought this e-book in order to fine tune my attempts to write good, sophisticated copy for a brand new website, and I have been regretting the purchase ever since.

I had a long list of issues with this book, but I simply cannot bring myself to list them all. I think the most useful thing that I can do is ask a couple of simple questions: do you know all those really, really annoying banner adverts that promise everything you ever dreamed of but that most of you would never consciously ever think of clicking on? You know those landing pages that make outrageous claims that seem almost too laughable? Those banner adverts and landing pages were written by people who would have LOVED this book. Enough said.
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Format: Paperback Verified Purchase
First time ever that I read a book on webcopy but I think I have picked the best or one of the best! This step by step guide is useful for anyone looking to sell something on the internet!
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x8971d72c) out of 5 stars 84 reviews
144 of 153 people found the following review helpful
HASH(0x897363fc) out of 5 stars Don't You Wish You Knew How to Destroy Your Client's Credibility in a Few Simple Steps? 8 July 2010
By o. fenech - Published on Amazon.com
Format: Paperback Verified Purchase
Maria Veloso's Web Copy That Sells has some good information but often times ends up discrediting herself when she gives examples of her own work as you will see for yourself when you read this review.

She'll explain some concepts of copywriting and then she will bring up her work for things like "the one minute cure" --and ebook claiming to cure most diseases in one minute. now as a serious marketer, When she's touting a headline she wrote that says "Simple Formula Has Been Scientifically Proven to Cure Cancer and Virtually All Diseases" how am i supposed to take this seriously and apply this to my own work when she's showing examples of websites and products that appear to be scams specifically aimed at people with terminal diseases desperate for some hope?

Considering she spends some time talking about how your copy has to have credibility, how can she not realize her book loses credibility with such examples of her work? it seems her own work is usually done for these websites offering get rich quick schemes, low end marketing programs aimed at the internet bottom feeders and false miracle cures. If i was her i would be a bit concerned that the Federal Trade Commission would be reading it.

She will suggests things like making fake blogs posts, websites that masquerade as science journals and all those types of bottom feeder trickery. I understand that these methods probably work for the type of shady businesses she has worked for but it doesn't work for solid legitimate businesses. A real medicine, medical equipment or health supplement can't risk their reputations using such questionable (and i would say unethical and possibly even illegal) devices.

This is not to say that she doesn't have some good advice for web copywriting newbies, but excuse me, copywriting giants like John Caples and Joe Sugarman would not touch this stuff. those guys actually had to sell real things to real people not one minute cure to cancer victims, so it's so much easier for me to find them credible and take their advice. Ms Veloso just leaves me feeling a bit dirty.
It's through the work of people like her that our web surfing experience suffers and it has become so difficult to find good information.

>>If you are interested in selling information packages and ebooks of questionable value,this book might be for you.

>>if you are writing copy for shady businesses that have no reputation to worry about this book might be for you.

>>if you think the best way to sell is to use questionable tactics and trickery this book might be for you.

if you are interested in selling physical objects or copywriting for any company that can't afford to throw their reputation in the trash, i would suggest you forget about this book and instead learn from credible and successful direct marketing giants like Drayton Bird, Joe Sugarman, John Caples, Lester Wunderman and adapt their techniques for the web.
29 of 35 people found the following review helpful
HASH(0x89dc8eac) out of 5 stars The Bible for web copy writers 21 Oct. 2009
By James Beswick - Published on Amazon.com
Format: Paperback Verified Purchase
This book is a true joy to read: every chapter contains gold nuggets of advice that will make your web copy writing more effective. The author's mantra is essentially focused on keeping messages simple, targeted to the audience's needs, and appealing on an emotional level. It contains everything from word lookup tables (eg. use "discover" rather than "find") to step-by-step guides to evaluate your content.

As a test, we converted one of our websites and email campaigns using the book's advice, and measured the responses with Google Analytics and the results were staggering. While it sometimes felt like I was writing an infomercial ("Learn the secrets of weight loss to discover the new you!"), it has an undeniably positive effect on the bounce rates, page views and conversions. We're now renovating every site along the same lines. Overall, this has been one of the most productive technical books I've ever read.
12 of 13 people found the following review helpful
HASH(0x89dc8db0) out of 5 stars Great resource! 28 April 2013
By Amazon Customer - Published on Amazon.com
Format: Paperback
I think I have the first edition of this book, which I constantly refer to. It explains the core fundamentals on copy writing, and the sales process in general. The material is organized well, and provided in bite-sized pieces so you can digest it quickly. Many of the techniques have sources which are cited in-line, so you can travel down the rabbit hole and learn more from other books and resources.

I understand the knee-jerk reaction from another reviewer, as many of the examples are over-the-top, but they really help to provide direction for your specific application.

Not all copy is going to be written in this format, but if you take the bits and pieces you need for your project, you will generate better results.
8 of 8 people found the following review helpful
HASH(0x89736834) out of 5 stars Why I gave this book four stars- and why I didn't want to give it five 21 Sept. 2015
By Becauseit'sLife - Published on Amazon.com
Format: Kindle Edition
As a copywriter with shelf-fulls of books on writing killer copy, I can testify that this book is up there with the very top. I read it when I was just starting out, and it's one of the three books I credit for bringing in the most money in my campaigns and projects. (The number one book is Breakthrough Advertising by copywriting legend Eugene Schwartz.)

My favorite parts:

The Five Questions to build every website on- it cuts to the core of a website's success. I've created some high profile websites for wealthy businessmen using this technique.
The Psychological Techniques- they were Brilliant. Every single one of them make your sales letter more powerful, more potent, more money producing. And each one makes your sales letter resemble the legendary ones that generated millions in sales, more and more.

Informative style, as opposed to ad style- this has never been truer. As customers grow savvier, it is information that will get people to click, as that is what they are doing on the internet in the first place. (Though I think Maria could have mentioned bringing customers in through entertainment.) Not marketing gimmicks or flashy ads.

The Trifa Neuro-Affective Principle- essential for short copy to be effective, and as our attention span shrinks, it's increasingly replacing long copy.

What was missing- and why I gave it only four stars:

The b2b section was disappointing- b2b is an entirely different entity, and Maria barely covered a page with it. (Though the concepts presented were very illuminating.)

It was a REVISED, updated edition, and failed to take a critical factor into account- that customers today are SPAM-WEARY, and even if your spam-style message gets through spam filters with the help of some tricks, most people will immediately delete it. As for buying things, forget it! You must establish yourself as trustworthy, and this was not addressed. You must know your audience when you're a copywriter, or every word you crank out is doomed- and this completely failed to take the increasing cynicism into account. I think this was the biggest failing of what was otherwise an excellent book.

The examples were dated and not too ethical. While the point was the techniques they employed, and not the examples themselves, most of us write for honest businesses using honest means and it would have been nice to see copy examples similar to the ones we write for clients.

So, in short- even though I've had some gripes about certain lackings- at the end of the day, this book had many nail-it-on-the-head unique points that are easy to implement and make the caliber of your copy shoot up drastically. If you are a copywriter who's starting out- do yourself and your career a real magnanimous favor and read this book at least once. It's worth at least as much as all those $900 copy-writing courses flooding the internet these days. And it makes copy-writing so much fun- it was after I read this book that I really started bounding straight out of bed in the morning to get to work.

Good luck!
22 of 26 people found the following review helpful
HASH(0x897369e4) out of 5 stars Focused on aggressive B2C selling 2 Jun. 2010
By Janice King - Published on Amazon.com
Format: Paperback
Although the author's copywriting concepts are sound, the book is focused on writing for websites that sell products directly to consumers, often with very hard-sell techniques. Copywriters working on corporate B2B sites will not likely find useful info here.
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