- Paperback: 256 pages
- Publisher: Financial Times/ Prentice Hall; 01 edition (17 Oct. 2001)
- Language: English
- ISBN-10: 0273656058
- ISBN-13: 978-0273656050
- Product Dimensions: 16.8 x 1.5 x 20.3 cm
- Average Customer Review: 3.7 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 1,331,052 in Books (See Top 100 in Books)
The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers Paperback – 17 Oct 2001
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"The Web Content Style Guide is a valuable resource for anyone involved in creating content for the Web."Janette Young, Managing Information magazine "This comprehensive and authoritative overview of content management starts with useful guidelines to writing and designing web material. If only most webmasters could heed the sound advice given here, then web surfing would be a much happier experience for us all! Following this, the glossary of terms and definitions also deserves thorough reading. Even the more obvious terms are defined to encyclopaedic depth that clearly has benefited from the authors' wealth of experience in content management. I will certainly be recommending this book to people who attend our writing for the web courses." Malcolm Davison, Managing Director, writingfortheweb.co.uk "The first chapter alone of The Web Content Style Guide is worth the price of the book. Great ideas on writing for either traditional or web viewers. Easy to read and insightful." Phil Matous, CEO, Taylor Community Credit Union, Michigan, USA
From the Back Cover
The definitive guide to best practice in web content writing, editing, and design
A successful, high-volume website demands professional, high-standard writing, editing, and design. The Web Content Style Guide is the first book to codify the rules and standards that make for effective web writing and layout, making it an essential reference, whether you are a writer, editor, or publisher of web content.
The book gives non-technical guidance on what works and what doesn't on the web, with plenty of examples. The book's easy-access A to Z format makes it a simple-to-use reference, ideal for all those involved in web publishing, at whatever level.
From accessibility to animation, from fonts to forms, from grammar to global navigation, The Web Content Style Guide takes you through all the vital topics in a clear and concise way that will earn it a permanent place by your keyboard.
As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guide provides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.
The book is organized into three sections:
- Introduction (includes an overview on writing and designing for the web)
- writing for the reader, not for your ego
- questioning every word and sentence: "is there a simpler way to say this?"
- the critical importance of understanding your reader.
- A to Z index
- Additional material
Includes a sample style guide, list of further reading/online resources, and a quick-find index.See all Product description
Top Customer Reviews
The book is in three sections: writing for the web, designing for the web, and an A-Z of content style. The first section is particularly good, packed with excellent advice about writing for the web, writing in general, and most importantly, editing yourself. Advice on traditional forms of writing by George Orwell, Samuel Johnson, William Faulkner et al are applied. The A-Z is a complete encylopedia of working on the web, which I will be keeping on my desk for frequent consultation.
An ideal reference guide for all writers, editors, publishers and managers of web content.
Ideal for managers then!
Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)
But it is unclear what ground the authors wanted to cover, and the selections are an odd bunch, many of the definitions are incomplete. Why is there a specific entry for "Australian dollar"? The definition of "authentication" talks only about credit card authorization - there's nothing about user authentication. And why does ASP get its own definition, while PHP, ColdFusion, Perl and any number of other technologies are omitted?
I was very impressed with McGovern and Norton's "Content Critical", but their style guide is a bit of a dud.
Besides the A to Z sections of style (a book within it's self), the book also includes best practices for presenting text, headlines, etc., akin to the preachings of Jakob Nielsen.
Again, I strongly recommend you consider this style guide as part of your reference collection.
My first glance through the book was a disappointment. Two days later I gave it a second chance but it confirmed my first impression so I sent it back.
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