FREE Delivery in the UK.
Only 2 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
The Web Content Style Gui... has been added to your Basket

Dispatch to:
To see addresses, please
Or
Please enter a valid UK postcode.
Or
FREE Delivery on orders over £10.
Used: Very Good | Details
Sold by the book house
Condition: Used: Very Good
Comment: This item will be picked, packed and shipped by Amazon and is eligible for free delivery within the UK
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers Paperback – 17 Oct 2001

3.7 out of 5 stars 3 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback
"Please retry"
£21.99
£10.88 £0.01
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more

Man Booker International Prize 2017
A Horse Walks Into a Bar has won the Man Booker International Prize 2017. Learn more
£21.99 FREE Delivery in the UK. Only 2 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.
click to open popover

Frequently bought together

  • The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers
  • +
  • Content Critical: Gaining Competitive Advantage Through High-Quality Web Content
  • +
  • Killer Web Content: Make the Sale, Deliver the Service, Build the Brand
Total price: £66.98
Buy the selected items together

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Product details

  • Paperback: 256 pages
  • Publisher: Financial Times/ Prentice Hall; 01 edition (17 Oct. 2001)
  • Language: English
  • ISBN-10: 0273656058
  • ISBN-13: 978-0273656050
  • Product Dimensions: 16.8 x 1.5 x 20.3 cm
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 1,331,052 in Books (See Top 100 in Books)
  • If you are a seller for this product, would you like to suggest updates through seller support?

Product description

Review

"The Web Content Style Guide is a valuable resource for anyone involved in creating content for the Web."

Janette Young, Managing Information magazine "This comprehensive and authoritative overview of content management  starts with useful guidelines to writing and designing web material.     If only most webmasters could heed the sound advice given here, then   web surfing would be a much happier experience for us all! Following this, the glossary of terms and definitions also deserves  thorough reading. Even the more obvious terms are defined to  encyclopaedic depth that clearly has benefited from the authors'  wealth of experience in content management. I will certainly be  recommending this book to people who attend our writing for the web  courses." Malcolm Davison, Managing Director, writingfortheweb.co.uk  "The first chapter alone of The Web Content Style Guide is worth the price of the book.   Great ideas on writing for either traditional or web viewers. Easy to read and insightful."  Phil Matous, CEO, Taylor Community Credit Union, Michigan, USA

From the Back Cover

The definitive guide to best practice in web content writing, editing, and design

A successful, high-volume website demands professional, high-standard writing, editing, and design. The Web Content Style Guide is the first book to codify the rules and standards that make for effective web writing and layout, making it an essential reference, whether you are a writer, editor, or publisher of web content.

The book gives non-technical guidance on what works and what doesn't on the web, with plenty of examples. The book's easy-access A to Z format makes it a simple-to-use reference, ideal for all those involved in web publishing, at whatever level.

From accessibility to animation, from fonts to forms, from grammar to global navigation, The Web Content Style Guide takes you through all the vital topics in a clear and concise way that will earn it a permanent place by your keyboard.

As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guide provides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.

The book is organized into three sections:

  1. Introduction (includes an overview on writing and designing for the web)
    • writing for the reader, not for your ego
    • questioning every word and sentence: "is there a simpler way to say this?"
    • the critical importance of understanding your reader.
  2. A to Z index
  3. Additional material

Includes a sample style guide, list of further reading/online resources, and a quick-find index.

See all Product description

Customer Reviews

3.7 out of 5 stars
5 star
2
4 star
0
3 star
0
2 star
0
1 star
1
See all 3 customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback
McGovern and Norton have compiled the definitive guide to making your website simple, clear and easy to use. Nothing is more frustrating than labyrinthine sites that are unclear and difficult to navigate; this book shows you how to strip away unnecessary complications that put your site in this category.
The book is in three sections: writing for the web, designing for the web, and an A-Z of content style. The first section is particularly good, packed with excellent advice about writing for the web, writing in general, and most importantly, editing yourself. Advice on traditional forms of writing by George Orwell, Samuel Johnson, William Faulkner et al are applied. The A-Z is a complete encylopedia of working on the web, which I will be keeping on my desk for frequent consultation.
An ideal reference guide for all writers, editors, publishers and managers of web content.
Comment 11 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
I was needing a book that really covered content style, so that my websites were more worthwhile from the readers point of view. Sadly what I got here was 32 pages of little depth on content style, 202 pages of an A to Z of web terms that could have come from any PC magazine, and four pages of sample style. I really needed this book to be 202 pages on content style, as I've been in the business long enough to know what ISP, TCP, and URL stand for.
Ideal for managers then!
1 Comment 31 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
This comprehensive and authoritative overview of content management starts with useful guidelines to writing and designing web material. If only most webmasters could heed the sound advice given here, then web surfing would be a much happier experience for us all! Following this, the glossary of terms and definitions also deserves thorough reading. Even the more obvious terms are defined to encyclopaedic depth that clearly has benefited from the authors' wealth of experience in content management. I will certainly be recommending this book to people who attend our writing for the web courses.
Comment 9 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 2.8 out of 5 stars 19 reviews
18 of 18 people found the following review helpful
2.0 out of 5 stars Not particularly impressive attempt at a web style guide 1 Jun. 2002
By L. Blackmore - Published on Amazon.com
Format: Paperback Verified Purchase
My initially reaction was "wow, this is really useful." But a closer read left me disappointed. The initial 32 pages are a half-decent set of Miss Manners for web publishing, but nowhere near as comprehensive (or, IMHO, useful) as e.g. Krug's "Don't Make Me Think". The remaining 200 or so pages are an attempt at a glossary/style guide alphabet-style. Some of the definitions are useful enough - it is nice to finally have the web site/website discussion solved in print.
But it is unclear what ground the authors wanted to cover, and the selections are an odd bunch, many of the definitions are incomplete. Why is there a specific entry for "Australian dollar"? The definition of "authentication" talks only about credit card authorization - there's nothing about user authentication. And why does ASP get its own definition, while PHP, ColdFusion, Perl and any number of other technologies are omitted?
I was very impressed with McGovern and Norton's "Content Critical", but their style guide is a bit of a dud.
4.0 out of 5 stars A must for content authors or managers 17 Jan. 2002
By Dennis Deacon - Published on Amazon.com
Format: Paperback Verified Purchase
As an intranet administrator, I was looking for some guidance for communicating best practices for presenting content online. I stumbled across Gerry McGovern's website and the book "The Web Content Style Guide." Intrigued with the table of contents, I purchased a copy. It is definately worth purchasing for anyone dealing with content, or charged with communicating best practices to other content authors, editors and producers.
Besides the A to Z sections of style (a book within it's self), the book also includes best practices for presenting text, headlines, etc., akin to the preachings of Jakob Nielsen.
Again, I strongly recommend you consider this style guide as part of your reference collection.
4.0 out of 5 stars A good book from the early days of web development 30 Jan. 2015
By Author Don Massenzio - Published on Amazon.com
Format: Paperback Verified Purchase
A good book from the early days of web development. I was new to the discipline and this book gave me a good overview and proved to be a good reference.
11 of 11 people found the following review helpful
1.0 out of 5 stars Almost Criminal 2 May 2003
By A Customer - Published on Amazon.com
Format: Paperback Verified Purchase
This book is next to useless as a web style guide. Of the 224 pages only the first 35 pages are devoted to the topic of style. The rest of the book is a glossary of terms with little practical use. Most of the material presented in this book is available on the web for free and in greater detail.
My first glance through the book was a disappointment. Two days later I gave it a second chance but it confirmed my first impression so I sent it back.
1.0 out of 5 stars content outdated 27 Sept. 2010
By Keith - Published on Amazon.com
Format: Paperback Verified Purchase
Book is just to outdated. Web site examples used are outdated. I just can't recommend this book. If your looking for a number of internet terms it may still have some relevance .
Were these reviews helpful? Let us know