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Web Analytics for Dummies (R) Paperback – 8 May 2007

3.3 out of 5 stars 3 customer reviews

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Product details

  • Paperback: 388 pages
  • Publisher: John Wiley & Sons; 1 edition (8 May 2007)
  • Language: English
  • ISBN-10: 0470098244
  • ISBN-13: 978-0470098240
  • Product Dimensions: 18.3 x 2.5 x 22.9 cm
  • Average Customer Review: 3.3 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: 435,546 in Books (See Top 100 in Books)
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Product description

From the Back Cover

Covers free and fee–based analytics tools

Don′t miss another profitable opportunity find out what works and what doesn′t

Are you getting a decent return on the time and money you put into your Web site? Let this easy–to–follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site′s profitability without boosting your budget.

  • Understand Web analytics lingo
  • Find out what visitors do at your site

  • Measure metrics that matter most

  • Spot where your traffic comes from

  • Reduce shopping cart abandonment

About the Author

Pedro Sostre is a respected Internet business and marketing guru and a columnist for Revenue magazine.

Jennifer LeClaire is a veteran e–commerce journalist and the weekly analytics columnist for newsfactor.com.


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Amazon.com: 3.5 out of 5 stars 4 reviews
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4.0 out of 5 starsExcellent starter book to web analytics
on 5 June 2010 - Published on Amazon.com
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3.0 out of 5 starsassumes readers are dummies
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5.0 out of 5 starsGood Introduction
on 9 June 2008 - Published on Amazon.com
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