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Web Analytics for Dummies (R) Paperback – 8 May 2007
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From the Back Cover
Covers free and fee–based analytics tools
Don′t miss another profitable opportunity find out what works and what doesn′t
Are you getting a decent return on the time and money you put into your Web site? Let this easy–to–follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site′s profitability without boosting your budget.
- Understand Web analytics lingo
Find out what visitors do at your site
Measure metrics that matter most
Spot where your traffic comes from
Reduce shopping cart abandonment
About the Author
Pedro Sostre is a respected Internet business and marketing guru and a columnist for Revenue magazine.
Jennifer LeClaire is a veteran e–commerce journalist and the weekly analytics columnist for newsfactor.com.
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Top customer reviews
To the authors, I am sure you understand the rather harsh words. I don't hate it, i am sure it was a really good reference book at issue.
But then, that’s to be expected when you pick up a book that’s eight years old, especially when it’s about the internet – everything moves so quickly that a book like this runs the risk of being immediately outdated as soon as it’s released, because the technology has moved on so much between the book’s creation and the proofreading, production and distribution process.
Here, the authors have done a pretty good job of trying to fight off the negative influence of time, by covering the principles and the strategies that an analyst will need to know as well as the technologies that are available to them. I’d estimate that roughly half of this book is out of date now, but that the other half still stands up well to the test of time and gives you a decent grounding in analytics that will come in useful if you work in marketing or on the web.
I still had to rate it a six out of ten though, because there were also a smattering of typos – not loads, and certainly not enough to put you off, but enough to become gradually noticeable as you turn through the pages. It’s possible that this is because of the very nature of this sort of book – you have to get it out quickly for it stay relevant, because otherwise it’ll be outdated as soon as it hits the shelves. Sometimes you have to sacrifice an quality for speed.
Most helpful customer reviews on Amazon.com
I bought this book for an online course and covered a lot of ground, great for folks just needing to be familiar with web analytics or someone starting in the field.
This book actually covers quite a bit with a specific web analytics tool but there are other free ones out there including Google Analytics and Stat Counter.
"Unless you are highly analytical, though, you might not be able to make sense of its contents."
This is a web analytics book. Why would I be reading it if I did not have the aptitude to analyze?
The authors are not analysts. In fact, they mistakenly believe that analysts are like journalists. Analytics is not journalism. Journalists report. Analysts analyze.
It explains the what and the why of web analytics. It then does a good job of discussing software. The pros and cons of each without any bias.
I am already using Awstats, a server side analytics tool, and still learned a few things. It also covers Google analytics, which is free and a very valuable tool for any website.
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