Top positive review
11 people found this helpful
A Must have for anyone building anything online!
on 26 May 2010
It seems that everyone knows that "SEO" is some magically important thing that is vital to success online, but so often it is impossible to make sense of what is really going on and how it applies to your online presence.
Steve and Liam have done a superb job in explaining the tools and steps in an easy to read and highly applicable manner. It is also surprisingly enjoyable to read!... which is really saying something for a book on SEO ;)
The chapter layout and actions to be taken are clear and concise and you go away with both a broad broad understanding and a clear set of actions to be taken. Having those steps summarised at the back of each chapter helps greatly.
Whilst it is not substitute for the often time consuming research that needs to be done (as if that was ever going to happen!), it makes that research effort that much clearer and more importantly makes a positive outcome attainable.
Personally I was swimming in a bit of an SEO fog despite the huge array of online resources available. "50 Ways" was just the right level of detail to make clear what direction we needed to take.
For us, as a charity, the natural search approach (as opposed to payed search/adwords) has particular significance
Whether you have a simple blog or run a multinational online empire (... especially if you run an multinational online empire!) get a copy of this book, keep a pencil handy to make lots of notes notes and start moving up those search results.