The Way I See It Paperback – Unabridged, 1 Jun 2012
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'Sugar is no Jobs, but his take on life is always frank and hilarious.' --Daily Mirror Treats for the Tree --This text refers to the Hardcover edition.
Alan Sugar is back, and this time he's taking on the world in this entertaining, opinionated and funny book.See all Product Description
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Top Customer Reviews
However, taking a look within the pages, I couldn't help but feel disappointed. Not just with the content of the book itself, but what it revealed about Alan Sugar's personality.
Reading his autobio, you can't help but be impressed by Alan Sugar's acheivements, even if as ever, his phenomenal success in the 1980s in the computer market was largely due to being in the right place at the right time to latch onto a growing market (personal computers). The autobio contains a wealth of interesting tales from along Alan Sugar's journey through this success, and one might be left wondering what more he's got to say.
The answer is: everything and nothing. The book is a collection of barely Tweet-worthy wafflings on topics as diverse (and cringe-inducing) as Health and Safety, "The Youth of Today", and the nonsense of Fad diets, peppered with the odd hint of xenophobia and misogyny. The book's tagline is "Rants, Revelations and Rules for Life", but I found it contained only one of these. A better tagline might have been "Bitter Ramblings of a Retired Old Man".
Sorry to have to write this, and obviously I don't know the guy, but its neither very interesting (anything useful is already contained in his autobiog), nor does Lord Sugar portray himself in an attractive light.
thought he sucked up to Labour and Gordon Brown but he has very strong views on how they messed up and talks about how Gordon Brown just smiled at him when he attempted to tell him what was wrong with the country. I roared with laughter at his choice of words
to describe Janet Street-Porter. A brilliant read so far.
Then the biggest issue for me was the fact he re-quoted loads of his original book. I found myself reading massive chapters of quotes from a story I had just read in his previous book. And it happens a lot. If you take these sections out, i think you would find the book is very short. And then to top it off, the last two chapters are the same as the first but worded slightly different.
My advice is if you have recently read his first book, dont bother with this one.
I thought at first I was not going to enjoy this book because I have never watched "The Apprentice" (a few extracts on U-Tube have remedied this!) and I did not like the brash, seemingly over-selfconfident approach. It has to be said that if stars were awarded purely for literary merit Alan Sugar would barely scrape two. But his common sense down-to-earth attitude to life quite won me over and I found myself agreeing with just about everything he rants about, restaurant etiquette apart. He may be a labour peer but he defends British middle-class values to the hilt believing that hard work and starting at the bottom is the motorway to success and that the business ethic of offering better value for money than the competition is the name of the game.
There are enjoyable chapters on his flying experiences, his biking and his tennis, and his long, never-ending battle to ensure he does not put on weight. Obviously his sporting enthusiasms help enormously in this regard but they are not enough and we follow some fairly basic but vital dietary decisions he has taken to ensure he keeps fit.The "tiny fork diet" is innovative but I am left feeling quite gluttonous and guilty knowing he has foregone butter and cream. However I guess he eats out very often when no doubt he relaxes his own rules.Read more ›
I for one would subscibe to some of his ecconomic policies on wars, pensions and the third world. As for crime- say it exactly as you see it Lord Sugar - I am not sure why you don't have more supporters in the big house. Those who think Lord Sugar who supports New Labour could be left of centre are wrong. He could be slightly to the right of Ghengis Khan on some things. I am trying to model myself on this sucessful business man
Most Recent Customer Reviews
Okay, I never saw Alan Sugar as being a guy who could cook up a good book. And I still stick with that view. WHAT does anyone see in this book? Read morePublished 1 month ago by Arron Munro
A great read, I like the way Lord Alan has strong views and ideas and is not afraid to voice then.Published 4 months ago by Robineh