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The Way I See It Paperback – Unabridged, 1 Jun 2012

4.3 out of 5 stars 145 customer reviews

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  • The Way I See It
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  • What You See Is What You Get: My Autobiography
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Product details

  • Paperback: 352 pages
  • Publisher: Pan; Main Market Ed. edition (1 Jun. 2012)
  • Language: English
  • ISBN-10: 1447205391
  • ISBN-13: 978-1447205395
  • Product Dimensions: 12.7 x 2.3 x 20.3 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (145 customer reviews)
  • Amazon Bestsellers Rank: 48,050 in Books (See Top 100 in Books)

Product Description

Review

'Sugar is no Jobs, but his take on life is always frank and hilarious.' --Daily Mirror Treats for the Tree --This text refers to the Hardcover edition.

Book Description

Alan Sugar is back, and this time he's taking on the world in this entertaining, opinionated and funny book.

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Customer Reviews

Top Customer Reviews

Format: Hardcover
Having read Sir Alan; sorry, Lord Sugar's very interesting Autobiog (released only a year ago), and as a fan of The Apprentice, I was quite excited when this appeared on the shelves.

However, taking a look within the pages, I couldn't help but feel disappointed. Not just with the content of the book itself, but what it revealed about Alan Sugar's personality.

Reading his autobio, you can't help but be impressed by Alan Sugar's acheivements, even if as ever, his phenomenal success in the 1980s in the computer market was largely due to being in the right place at the right time to latch onto a growing market (personal computers). The autobio contains a wealth of interesting tales from along Alan Sugar's journey through this success, and one might be left wondering what more he's got to say.

The answer is: everything and nothing. The book is a collection of barely Tweet-worthy wafflings on topics as diverse (and cringe-inducing) as Health and Safety, "The Youth of Today", and the nonsense of Fad diets, peppered with the odd hint of xenophobia and misogyny. The book's tagline is "Rants, Revelations and Rules for Life", but I found it contained only one of these. A better tagline might have been "Bitter Ramblings of a Retired Old Man".

Sorry to have to write this, and obviously I don't know the guy, but its neither very interesting (anything useful is already contained in his autobiog), nor does Lord Sugar portray himself in an attractive light.
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Format: Hardcover
I received this book yesterday and have only read the first two chapters but so far it's just brilliant. Every thing that Alan Sugar rants about are my thoughts exactly - as he says, the world has gone mad and I totally agree with him. I always
thought he sucked up to Labour and Gordon Brown but he has very strong views on how they messed up and talks about how Gordon Brown just smiled at him when he attempted to tell him what was wrong with the country. I roared with laughter at his choice of words
to describe Janet Street-Porter. A brilliant read so far.
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Format: Paperback Verified Purchase
I really enjoyed his first book, telling his life story and how he made his fortune. I saw this book and thought it would be a good read, however I found the book a tad boring and ended up skipping chunks of it. The first few chapters were good and his opinions were spot on, then after that I found it almost rushed. Almost like he just chucked in some random things to rant about badly.

Then the biggest issue for me was the fact he re-quoted loads of his original book. I found myself reading massive chapters of quotes from a story I had just read in his previous book. And it happens a lot. If you take these sections out, i think you would find the book is very short. And then to top it off, the last two chapters are the same as the first but worded slightly different.

My advice is if you have recently read his first book, dont bother with this one.
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Format: Hardcover Verified Purchase
"Work hard and play hard but don't mix the two !" Lord Sugar did not go to any fancy public school but he seems to have built his life around the precepts commonly dealt out by the housemasters and headmasters of such establishments. In fact he did mix the two when he took on Tottenham Hotspurs and by his own account lived to regret it, because such was this distraction, he took his eye off the ball as far as the dot.com boom was concerned and the opportunities passed him by !

I thought at first I was not going to enjoy this book because I have never watched "The Apprentice" (a few extracts on U-Tube have remedied this!) and I did not like the brash, seemingly over-selfconfident approach. It has to be said that if stars were awarded purely for literary merit Alan Sugar would barely scrape two. But his common sense down-to-earth attitude to life quite won me over and I found myself agreeing with just about everything he rants about, restaurant etiquette apart. He may be a labour peer but he defends British middle-class values to the hilt believing that hard work and starting at the bottom is the motorway to success and that the business ethic of offering better value for money than the competition is the name of the game.

There are enjoyable chapters on his flying experiences, his biking and his tennis, and his long, never-ending battle to ensure he does not put on weight. Obviously his sporting enthusiasms help enormously in this regard but they are not enough and we follow some fairly basic but vital dietary decisions he has taken to ensure he keeps fit.The "tiny fork diet" is innovative but I am left feeling quite gluttonous and guilty knowing he has foregone butter and cream. However I guess he eats out very often when no doubt he relaxes his own rules.
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Format: Hardcover Verified Purchase
I read the Autobiography. It was clearly stataed this book contained some of the stories from his autobiography. It does but in a very relevant and abridged format. In comparison this book is far easier to read for Sugar Fans or others. The title reflects the books contents. Lord Sugar does not hold back on letting us know what he thinks of TV people, the press and footballers and the big football businesses (they are certainly not clubs run for the benefit of the memebrs or true football supporters)

I for one would subscibe to some of his ecconomic policies on wars, pensions and the third world. As for crime- say it exactly as you see it Lord Sugar - I am not sure why you don't have more supporters in the big house. Those who think Lord Sugar who supports New Labour could be left of centre are wrong. He could be slightly to the right of Ghengis Khan on some things. I am trying to model myself on this sucessful business man
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