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Watertight Marketing: Delivering Long-Term Sales Results Paperback – 31 Jan 2013

4.9 out of 5 stars 107 customer reviews

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Product details

  • Paperback: 296 pages
  • Publisher: Ecademy Press Ltd (31 Jan. 2013)
  • Language: English
  • ISBN-10: 1908746343
  • ISBN-13: 978-1908746344
  • Product Dimensions: 15.6 x 1.7 x 23.4 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (107 customer reviews)
  • Amazon Bestsellers Rank: 113,207 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

This is a breakthrough marketing book for small businesses. It ditches all the fluff and nonsense and gives a business owner exactly what they need to get their marketing in gear. You'll want to read it with a pen in hand because you will have ideas to put into action on every single page. --Mark Mason, CEO, Mubaloo

Watertight Marketing is brilliant. Bryony has delivered a book that is free of jargon and a compelling read that makes you sit up and quickly realise where the holes are in your plans, the potential cost of these holes to your business and ultimately how to fill them and ensure your business is robust and successful. --Nick Dean, Managing Director, Ad Lib Recruitment

If you're running a small business and think your marketing activity is as good as it can be, read this book. If you think your marketing could be better, read it twice. --Stephen King, Managing Director, F-works

Review

“This is a breakthrough marketing book for small businesses. It ditches all the fluff and nonsense and gives a business owner exactly what they need to get their marketing in gear. You’ll want to read it with a pen in hand because you will have ideas to put into action on every single page.” (Mark Mason, CEO, Mubaloo)

“Watertight Marketing is brilliant. Bryony has delivered a book that is free of jargon and a compelling read that makes you sit up and quickly realise where the holes are in your plans, the potential cost of these holes to your business and ultimately how to fill them and ensure your business is robust and successful.” (Nick Dean, Managing Director, Ad Lib Recruitment)

“Any business who is serious about growing needs to read this book. No clap-trap. No padding. It is chocker-block full of great ways to fix your business development processes, systems, copy, plans and activities so you stop leaking profit and see your business grow – the watertight way. As a result of reading this book, I was able to clearly identify why our own business growth has plateaued, and because of the common sense contained in the book will be working to fix that.” (Heather Townsend, author of ‘The FT Guide To Business Networking’ and co-author of ‘How to make partner and still have a life’)

“If you’re running a small business and think your marketing activity is as good as it can be, read this book. If you think your marketing could be better, read it twice. I’ve read many books on marketing and got a lot of value from each of them, but this is the one we will be buying to give to each of our clients. No-nonsense wisdom, perfectly pitched to resonate with all small business owners.” (Stephen King, Managing Director, F-works)

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Customer Reviews

4.9 out of 5 stars
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Top Customer Reviews

Format: Kindle Edition Verified Purchase
I have read a lot of marketing books from academic heavyweights (as part of MBA) to small business quick guides and have to say that I have found Watertight Marketing to be the most practical marketing book & model is most representative I have seen to demonstrate the 'marketing process'. The concept of multiple 'taps' and 'funnels' with leaks throughout before the water hits the bucket, for me, is a far better representation of how prospects become customers; with losses at various stages of the process, versus the ubiquitous marketing/sales funnel.

The style of writing is easy to read and informative. The text includes many case studies, guides and checklists.
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Format: Paperback
I recently read Watertight Marketing, and have to say it is one of the very best business reads I have had the pleasure of studying. The style of writing is to the point and simple in it's language, making it accessible not just to marketing professionals but the general business savvy public too.

The effective concepts are clearly explained and the idea of 'plugging the leaks' is essential brain fodder for any business owner with ambitions to grow. Ultimately, by following the guidance within this book, business owners and their teams will waste less time, save more money, and make more profit... what more could you want any business book to provide?
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Format: Paperback Verified Purchase
Watertight Marketing is a well written, easy to read but heavy-weight and comprehensive blueprint for effective marketing. No clap-trap. No padding. It is chocker-block full of great ways to fix your business development processes, systems, copy, plans and activities so you stop leaking profit and see your business grow – the watertight way. I act as a business coach to my clients, helping them grow their own client portfolio, and thought I really knew my stuff on marketing. I still found this book to be a highly valuable read, and probably the first real marketing book that bridges the gap between real life, traditional marketing and social media. As a result of reading this book, I was able to clearly identify why our own business growth has plateaued, and because of the common sense contained in the book will be working to fix that.
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Format: Paperback
Marketing, it may surprise you to discover, is neither a dark art nor a mysterious science.
Marketing is a process which, when explained as logically as it is by Bryony Thomas in Watertight Marketing, can quite easily be mastered by business owners & marketing amateurs like me.
I own my business, and have done for over 15 years. In all that time the weakest part of my 'game' has always been marketing. I have been baffled by myriad marketing consultants, confused by "helpful" guides & blogs on the subject. Until now it has always seemed like the marketing world was the unconquerable summit of a far off mountain, for which you would require the guidance of a marketing sherpa (if you will permit me to carry this metaphor so far!).
Watertight Marketing completely dispels this illusion. Marketing is not mystical, is not impossible, and is certainly not unconquerable. If you, like me, want to understand, take control of, & master your marketing then there is no better guide than Bryony. Buy this book, join the online network, use the vast resources provided and you business will grow rapidly & sustainably. You might just grow a little bit as a marketer too.
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Format: Paperback Verified Purchase
Most small business owners are heads down, between the handlebars, growing their business single-handedly or in small teams, often working with processes that are imperfect, incomplete, and which hemorrhage time and money. I read the book in 3 days, working through the workbook exercises and viewing the presentations on the web school. The Thirteen Touchpoint Leaks(tm) helped me step back, assess, and understand my marketing strengths and weaknesses, my customer buying cycle, what I was spending, and what I was wasting time or money on, or missing. The book and accompanying workbook and web school have helped me reassess my marketing. I can vouch for the things other users of the book have said: This is truly a no-nonsense, tried, tested, trusted and actionable marketing methodology that identifies quick wins and other strategies that are going to help me grow my business and my clients' businesses for many years to come. A big shout out to Bryony Thomas, whose Watertight Marketing book, workbooks and web school are packed with actionable initiatives designed specifically for small business owners to take control of their marketing in practical ways.
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Format: Kindle Edition Verified Purchase
This book is a must-read for anyone wishing to step up their business and achieve marketing-led growth. As an experienced marketing consultant and chartered marketer, there's not much marketing theory I don't know. This book turns the theory on its head and makes them highly accessible. Bryony uses the best marketing concepts and distills them down to a simple, easy to follow and immediately implement structure that anyone could use. What's more it's all about results. The online workbooks make this book such amazing value for money every business owner should read it!
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Format: Kindle Edition Verified Purchase
Watertight Marketing is a clear marketing book that provides the reader with an easily understood framework around which to build, or fix a marketing plan. It comes at the subject from the perspective of existing businesses wanting to improve their existing marketing, but the content is comprehensive enough to be equally useful for a brand new business venture. Many of the concepts seems like common sense, but it's the kind of common sense that only seems obvious once you've been exposed to the idea. Nothing blew my mind, but most things had me nodding in agreement. I feel like marketing tactics that try to be tricky are a wild goose chase and, fortunately, nothing suggested in this book seems like it's trying to be tricky. A general summation would be that it's about trying to maximize chances with potential customers that, ultimately, can't be controlled.

If you want to access the workbooks that are mentioned throughout then you'll need to sign up for a free website membership. Personally, I found this to be a bit annoying. However, even though this is an attempt to up-sell related services to readers, it doesn't negatively impact the content of the book as a standalone product.

The Kindle version has formatting issues that need addressing as other reviews have pointed out. Some paragraphs run off the end of the page, meaning that the last few words (or more? it's hard to know) can't be read in some cases. I don't think I missed any important information because of this, but nevertheless it should be fixed.
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