- Paperback: 296 pages
- Publisher: Ecademy Press Ltd (31 Jan. 2013)
- Language: English
- ISBN-10: 1908746343
- ISBN-13: 978-1908746344
- Product Dimensions: 15.6 x 1.7 x 23.4 cm
- Average Customer Review: 4.9 out of 5 stars See all reviews (107 customer reviews)
- Amazon Bestsellers Rank: 27,006 in Books (See Top 100 in Books)
- See Complete Table of Contents
Watertight Marketing: Delivering Long-Term Sales Results Paperback – 31 Jan 2013
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This is a breakthrough marketing book for small businesses. It ditches all the fluff and nonsense and gives a business owner exactly what they need to get their marketing in gear. You'll want to read it with a pen in hand because you will have ideas to put into action on every single page. --Mark Mason, CEO, Mubaloo
Watertight Marketing is brilliant. Bryony has delivered a book that is free of jargon and a compelling read that makes you sit up and quickly realise where the holes are in your plans, the potential cost of these holes to your business and ultimately how to fill them and ensure your business is robust and successful. --Nick Dean, Managing Director, Ad Lib Recruitment
If you're running a small business and think your marketing activity is as good as it can be, read this book. If you think your marketing could be better, read it twice. --Stephen King, Managing Director, F-works
“This is a breakthrough marketing book for small businesses. It ditches all the fluff and nonsense and gives a business owner exactly what they need to get their marketing in gear. You’ll want to read it with a pen in hand because you will have ideas to put into action on every single page.” (Mark Mason, CEO, Mubaloo)
“Watertight Marketing is brilliant. Bryony has delivered a book that is free of jargon and a compelling read that makes you sit up and quickly realise where the holes are in your plans, the potential cost of these holes to your business and ultimately how to fill them and ensure your business is robust and successful.” (Nick Dean, Managing Director, Ad Lib Recruitment)
“Any business who is serious about growing needs to read this book. No clap-trap. No padding. It is chocker-block full of great ways to fix your business development processes, systems, copy, plans and activities so you stop leaking profit and see your business grow – the watertight way. As a result of reading this book, I was able to clearly identify why our own business growth has plateaued, and because of the common sense contained in the book will be working to fix that.” (Heather Townsend, author of ‘The FT Guide To Business Networking’ and co-author of ‘How to make partner and still have a life’)
“If you’re running a small business and think your marketing activity is as good as it can be, read this book. If you think your marketing could be better, read it twice. I’ve read many books on marketing and got a lot of value from each of them, but this is the one we will be buying to give to each of our clients. No-nonsense wisdom, perfectly pitched to resonate with all small business owners.” (Stephen King, Managing Director, F-works)
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Top Customer Reviews
The effective concepts are clearly explained and the idea of 'plugging the leaks' is essential brain fodder for any business owner with ambitions to grow. Ultimately, by following the guidance within this book, business owners and their teams will waste less time, save more money, and make more profit... what more could you want any business book to provide?
Marketing is a process which, when explained as logically as it is by Bryony Thomas in Watertight Marketing, can quite easily be mastered by business owners & marketing amateurs like me.
I own my business, and have done for over 15 years. In all that time the weakest part of my 'game' has always been marketing. I have been baffled by myriad marketing consultants, confused by "helpful" guides & blogs on the subject. Until now it has always seemed like the marketing world was the unconquerable summit of a far off mountain, for which you would require the guidance of a marketing sherpa (if you will permit me to carry this metaphor so far!).
Watertight Marketing completely dispels this illusion. Marketing is not mystical, is not impossible, and is certainly not unconquerable. If you, like me, want to understand, take control of, & master your marketing then there is no better guide than Bryony. Buy this book, join the online network, use the vast resources provided and you business will grow rapidly & sustainably. You might just grow a little bit as a marketer too.
The style of writing is easy to read and informative. The text includes many case studies, guides and checklists.
If you want to access the workbooks that are mentioned throughout then you'll need to sign up for a free website membership. Personally, I found this to be a bit annoying. However, even though this is an attempt to up-sell related services to readers, it doesn't negatively impact the content of the book as a standalone product.
The Kindle version has formatting issues that need addressing as other reviews have pointed out. Some paragraphs run off the end of the page, meaning that the last few words (or more? it's hard to know) can't be read in some cases. I don't think I missed any important information because of this, but nevertheless it should be fixed.
Most Recent Customer Reviews
This is more of a workbook than a read. Bryony Thomas is looking for results and implementation rather than a good review and it is designed for business owners big and small... Read morePublished 4 months ago by Amazon Customer
A great book. A deceptively quick read that masks a multi-layered recipe for marketing success for any small to medium sized business and arguably some not so small businesses that... Read morePublished 4 months ago by D. Hughes
If you run a small business and are wondering why your marketing isn't working, you need to read this book. Read morePublished 7 months ago by Kara S
Quite simply this book is a must have for any business owner whether a seasoned professional or a start up. Read morePublished 7 months ago
This book has given me renewed confidence in my business and stopped me going round in circles banging my head against a brick wall. Read morePublished 8 months ago by Amazon Customer
Great little book, succinct, clear and friendly. Easy to tuck into but also very effective and clear tasks set out to help you make real changes. Read morePublished 8 months ago by Jack Casey
Having read the book I now see my vision for my company a lot more achievable .
Im already implementing the methods outlined and now see Marketting through a different lens... Read more
Free from jargon and free from fluffy motivational quotes, Watertight Marketing is a no-nonsense guide to help step up the marketing of your business in a truly different way. Read morePublished 8 months ago by Christian Tait
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