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Watertight Marketing: Delivering Long-Term Sales Results Paperback – 31 Jan 2013
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About the Author
Bryony is a proven marketing professional, with a talent for helping ambitious entrepreneurs make their marketing pay. Having occupied senior roles on both sides of the client/agency relationship, she has a unique perspective. She started her marketing career at just 19, then while at a large agency secured her Chartered Institute of Marketing Diploma – a course she has since tutored. By 24 she was responsible for the agency’s largest account running pan-European campaigns with IBM, Dell and HP, and led the team that secured the multi-million pound Microsoft account. Working freelance for clients whilst securing an MBA, Bryony undertook an award-winning strategic customer management project for ClarityBlue, where she became Director of Marketing. She played a key role in raising their profile that saw the company sell to Experian for £85 million. At just 28, she became divisional Director of Marketing for the FTSE 100 company, reporting directly to the Board. In 2008, driven by an entrepreneurial spirit and a passion for helping small businesses realise big ideas, she set up a consultancy business, Clear Thought, and has since built a reputation as a compelling business speaker and writer. She is based in Bristol.
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If you want to access the workbooks that are mentioned throughout then you'll need to sign up for a free website membership. Personally, I found this to be a bit annoying. However, even though this is an attempt to up-sell related services to readers, it doesn't negatively impact the content of the book as a standalone product.
The Kindle version has formatting issues that need addressing as other reviews have pointed out. Some paragraphs run off the end of the page, meaning that the last few words (or more? it's hard to know) can't be read in some cases. I don't think I missed any important information because of this, but nevertheless it should be fixed.
Love love love the little charts and tables.
I'm getting so many ideas about what I could change and improve. But also big realisations about what we do really, really well. We love our clients so much they almost never leave! So we do really well on the loyalty part.
I read a lot of marketing books but this one really stands out with the message of loving and really caring about clients rather than just giving it lip service before explaining some rather manipulative tactic justified with "it's ok to do this if you have a good product". Which has always made me squirm.
Bryony really cares not only about her clients, marketers, but your clients too!
The style of writing is easy to read and informative. The text includes many case studies, guides and checklists.