SEO Warrior (Animal Guide) Paperback – 23 Nov 2009
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Essential Techniques for Increasing Web Visibility
About the Author
John I. Jerkovic currently manages a group of IT professionals at a wealth management company. His team works closely with the marketing (e-Business) team in managing close to 100 internal and external sites. A part of this work includes SEO. He's also had the opportunity to architect (and work with) several enterprise search solutions based on the Google Search appliance (GSE), IBM OmniFind Yahoo! Edition and Lucene. In 2009, John won two Web Marketing Association awards for outstanding achievement in website development. He maintains an SEO blog at http://www.seowarrior.net/.
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This is my first book on SEO, previously I just knew the basics of good web design. When reading computer books I tend to read the chapters that are most appropriate and then use it for reference and this book is ideal for that - it gives introductions to everything relevant and then goes into great depth on analysis of your SEO so is ideal as an introduction for a technically minded person and then useful to refer to later. A great buy.
And yes, SEO isn't the most exciting topic but I prefer substance over style if I have to make the choice and this book definitely delivers substance and lots of it!
You can do more for you SEO creating content that has something to do with what your website is about and doing a good job on your tags, maybe going as far as having a blog...
You really only need to read the first couple of obvious chapters if like me you're a beginner.
Most SEO books are bloated with filler content and this book certainly fits that description. While SEO is closely related to other topics such as search engine marketing, nobody buys a book on SEO to learn about pay per click advertising for example. Related yes, does it help with SEO, no.
Reading turned to skimming after the first few chapters when it was clear there were no real nuggets here. Simply a rehash of well known ideas and SEO community general knowledge.
Most helpful customer reviews on Amazon.com
The author of this book, John I. Jerkovic does an excellent job not only detailing exactly how SEO works, but also why it works, what is good, and what is bad. The book starts out by proving certain SEO elements are legitimate, by using some perl program to perform a large amount of searches for popular keywords, then compare HTML elements of the top ranked sites to see what they have in common (keyword density, title element, meta tags, etc.) In my opinion, this alone was worth the money, as it clearly shows by real-world example, that SEO does work, and proves what elements are more important than others.
The material covered is very thorough (and at times, a bit too wordy), and will leave you with no questions unanswered. The author covers:
- tools to help you test your websites for SEO
- how to use google, yahoo, and bing searches to look for competitors
- how to use google, yahoo, and bing optimizations elements in your HTML pages to promote "organic SEO"
- how to avoid search engine spam
- how the nofollow attribute works
- how to create a sitemap
- how to write a robots.txt file
- where to look for relevant information on SEO
- how to use advertising to your advantage
- how to get money by showing ads on your website
- how to find and detect blackhat SEO
- how to use social media sites (twitter, facebook, etc.) to establish your brand
and a good deal of other topic.
The book is a bit thick, coming in at around 400 pages of content, but has quite a few diagrams illustrating google, yahoo, and bing webmaster tools (among other things), which take up ~5 -> 10% of the total pages. It is a very easy read, not very heavy on coding, but also not too high level.
I'd recommend this book to anyone who does web design themselves, and is interested in making their pages popular, but doesn't really know anything about SEO. The book teaches you everything you'll need to know, and takes you from nothing to everything in a few days.
If you're a web developer and/or designer and this book is new information to you, then you need to get clued up ASAP. This book is a lot of common sense spelled out in detail. It's a great introduction to SEO, but if you're a seasoned web developer there is little in the way of new information. Take my review with a grain of salt. I'm someone who believes books should offer something the internet could never give you. If that's not how you think, then this book may be worth it for you, as it is a good introduction to every aspect of SEO. If you choose to see this book as a central location that collates common sense in one place, then it's more of a 4 or 5 star book.