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Walmart: Key Insights and Practical Lessons from the World's Largest Retailer Paperback – 3 Apr 2012

4.7 out of 5 stars 3 customer reviews

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Product details

  • Paperback: 240 pages
  • Publisher: Kogan Page; 1 edition (3 April 2012)
  • Language: English
  • ISBN-10: 0749462736
  • ISBN-13: 978-0749462734
  • Product Dimensions: 15.2 x 1.4 x 22.9 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 1,132,686 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description


"Every brand wants to understand how to sell to Walmart; this book empowers the reader to understand the strategy behind the giant retailer and gives the reader a strong foundation to improve their relationship and sales with all retailers. This is not a book for those who want to sell at the cheapest price - it is a book that teaches how to build a long-term branded business." (Phil Lempert, Supermarket Guru and editor The Lempert Report)

"An insightful, comprehensive and well signposted piece of research that will aid the investment community's understanding not just of Walmart but also of food retailers in general and the implications for consumer staples manufacturers." (James Amoroso, President, Consumer Analyst Group of Europe)

"Walmart is a unique book. It combines a comprehensive history of Walmart's methodical rise to greatness with a host of scenarios for its future growth. Must-reading for anyone who wants to know how Walmart did it and where it could be going - in the US and internationally. Roberts and Berg have a done a terrific job." (Brian Sharoff, President of the Private Label Manufacturers Association (PLMA).)

"An incisive assessment of Walmart and its pivotal influence across global retail." (Siemon Scamell-Katz, Founder, TNS Magasin)

Book Description

Covers key topics, including positioning, logistics, store format innovation, private label, marketing, branding, pricing (EDLP), customer service, profit margins and globalisation

Offers lessons which can be applied to consumers and businesses around the world every day

Includes exclusive interviews with Walmart executives and Bill Simon, CEO of Walmart US

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Format: Paperback
As this book's subtitle suggests, Natalie Berg and Bryan Roberts share "key insights and practical lessons from the world's largest retailer." Ironically, Walmart's globalization initiatives did not kick into gear until after founder Sam Walton was succeeded by David Glass in 1988, 26 years after Walton opened the first Walmart Discount City store in Rogers, Arkansas. What we have in this volume is a reasonably thorough examination of the organization's rapid growth in terms of both domestic and international markets as well as of its dominance of those markets and even of entire brand categories (e.g. it sells more groceries than Kroger and Safeway do...combined). Moreover, if Walmart were a country, it would rank 25th in terms of gross domestic product. It is also the world's largest commercial employer. If the first Walmart Discount City store were viewed as an "acorn," it certainly gave birth to an immense "oak tree," if not an entire "forest."

Berg and Roberts focus on major challenges and issues, explaining how Walmart has addressed them to gain and sustain competitive advantage. For example, here are seven of several dozen covered in the book:

o How to position ourselves during the rise of consumerism?
o How to transition branding to a balance of national and private label?
o How to provide cost-effective reader-friendly amenities?
o How to use IT to increase operational efficiency and productivity?
o How to lower costs by lowering suppliers' costs?
o How to derive maximum benefit from global sourcing?
o How to accelerate improvement of logistics system?
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Format: Paperback
From its humble beginnings in 1962, Walmart climbed to the top of the retail pyramid, tallying annual sales of more than $400 billion as of its 50th anniversary in 2012. Walmart's relentless pursuit of "Everyday Low Prices" saves shoppers billions, but is it the customers' best friend or the giant that emptied Main Street storefronts? Is it the vendors' top ally because of the volume it buys, or does it squeeze suppliers without relief in its quest to offer the lowest possible prices? Perhaps the answer is a bit of all of the above, according to retail analysts Natalie Berg and Bryan Roberts, who examine how Walmart has forever changed retailing, production and distribution methods, as well as consumer behavior. Today, the chain faces new challenges as the US market becomes saturated, consumer habits evolve and the international landscape changes. Though the authors' prose can be a bit dense, getAbstract recommends this well-researched corporate biography to business historians, retailers, analysts and Walmart shoppers everywhere.
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Format: Paperback
June 2012. I read Natalie Berg and Bryan Roberts totally absorbing book with a layman's curiosity. Having previously read books about the growth of M&S and Sainsburys, I was interested to learn how a US retailer developed into such a global leader. I was drawn by the keywords 'Walmart' and 'insights' and having purchased the book was not disappointed, it makes interesting, informative and entertaining reading. If I were a retailer this book would be my number one business guide.
I would highly recommend this book to both retailers and shoppers.
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