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on 26 May 2014
Wally was someone who was an inspiration to me and many others in our industry. He was also a friend. He knew more about branding and the use of colour then many others in our industry and this book, published just before his death, shares his thinking on the future of branding.

In the book he says whether he's right or wrong about the future of of branding, only time will tell - but he won't be around to see it. That was eerily prophetic.

I will miss Wally. So this book will always have a special significance to me because of that.

My blog on Wally can be read here: [...]
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on 3 July 2015
Great book by a great man. Very informative, I learnt a lot from this book.
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on 19 May 2015
insightful and a very interesting read
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on 23 June 2016
Informative reading, which is great.
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on 3 July 2014
Enjoyed this overview of the state of brand in 2014. Love the design of the book!
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on 13 July 2014
Super nice and fast, Thanks for the perfect seller and product.
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on 13 February 2015
Great
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on 3 September 2014
Olins is a genius
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