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Wally Olins. Brand New.: The Shape of Brands to Come Paperback – 7 Apr 2014
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Mr Olins is well placed to coach companies and to scold them. His voice is that of a humanist, not a corporate functionary, which makes it persuasive. --The Economist
Brilliant and brand new thinking from the original
master of branding. Wally Olins shows us that while good brands keep up, great brands listen, evolve and excel. --Damien Whitmore, Director of Public Affairs & Programming, Victoria and Albert Museum
Wally Olins always asks the right questions and often gives the best and most thoughtful answers. His writing style is both sagacious and witty, which makes the journey through the book a pleasant passage indeed ... a must read for those of us who want to know where we're heading. --John Diefenbach, Chairman of MBLM and former Chief Executive of Landor Associates
I had thought 'authenticity' was simply an empty business buzz word until I read Wally Olins's new book. Now I realize it is a concept that pulls together most of what I think and know about business. --John Kay, Financial journalist, author and Visiting Professor at the London School of Economics
In this book Wally Olins demonstrates that he is a master of posing 'good questions'. Through compelling stories and examples from all spheres of life, the book takes us through the dilemmas of branding ... and leaves the reader with an encouragement to act. --Majken Schultz, Professor of Management, Copenhagen Business School
Wally is very old, very well travelled geographically and very well travelled intellectually, and for all of these reasons the reader feels as if he is being taken by the hand by a very special tour guide. --John Vincent, UK government advisor, entrepreneur and co-founder of Leon restaurants
From the Inside Flap
Wally Olinss fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it.See all Product description
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In the book he says whether he's right or wrong about the future of of branding, only time will tell - but he won't be around to see it. That was eerily prophetic.
I will miss Wally. So this book will always have a special significance to me because of that.
My blog on Wally can be read here: [...]